Director of Public Relations

Clutch; Vaughan; On-site; CAD 95,000 - 120,000; Full time

Job summary

Clutch is seeking an experienced Director of Public Relations to enhance brand visibility and lead a team of PR professionals. The ideal candidate will have extensive experience in public relations, particularly within the CPG, Food & Beverage, and Entertainment sectors. Responsibilities include developing strategic PR plans, managing media relations, and overseeing crisis communications.

Qualifications

• 8-10+ years of experience in public relations within an agency setting.
• Proven track record of success in securing high-profile media placements.
• Extensive experience with Fortune 500 brands.

Responsibilities

• Develop and implement strategic public relations plans.
• Lead and mentor a team of PR professionals.
• Manage crisis communications and protect the company's reputation.

Skills

Communication

Leadership

Crisis Management

Media Relations

Public Relations Strategy

Education

Bachelor's degree in Public Relations, Communications, or a related field

Job description

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This range is provided by Clutch. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $120,000.00/yr

Direct message the job poster from Clutch

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.

Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.

We care, we're honest, and we hustle—that's what makes us Clutch.

Clutch is looking for an experienced Director of Public Relations for an in-house client of ours.

Responsibilities:

• Develop and implement strategic public relations plans to achieve company goals and enhance brand visibility.
• Lead and mentor a team of PR professionals, fostering a collaborative and high-performance environment.
• Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers.
• Oversee the development of compelling press releases, media pitches, and other communication materials.
• Manage crisis communications and develop strategies to protect and enhance the company's reputation.
• Identify and execute paid media deals and integrations to maximize brand exposure.
• Develop and maintain relationships with entertainment writers and secure coverage in entertainment media.
• Implement strategies for pitching goods/services through linked affiliates
• Measure and analyze the effectiveness of PR campaigns, providing regular reports to senior management.
• Manage the PR budget and ensure efficient allocation of resources.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent messaging.

Requirements:

• Bachelor's degree in Public Relations, Communications, or a related field.
• 8-10+ years of experience in public relations within an agency setting, with a focus on CPG, Food & Beverage, Sports, Entertainment.
• Proven track record of success in securing high-profile media placements and managing complex PR campaigns.
• Extensive experience working with Fortune 500 brands or household-name clients.
• Strong relationships with top-tier media outlets and journalists.
• Excellent written and verbal communication skills.
• Strong leadership and team management skills.
• Experience in crisis communications and reputation management.
• Knowledge of paid media and integrations.
• Experience with affiliate marketing and pitching goods/services through linked affiliates.
• Agency experience at a top-tier PR firm preferred.
• Client-side experience working with a big-name brand or organization.
• Experience working with entertainment media.

Please read: Contact from Clutch employees will always come from the domain @clutchnow.com ONLY and we will always provide a phone number where you can contact us. Clutch will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired. If you are skeptical about any email or job offer, please reach out to us directly.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Public Relations

• Industries

  Technology, Information and Media, Marketing Services, and Public Relations and Communications Services

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