Director of Product

Blurb; Calgary; On-site; CAD 120,000 - 150,000; Full time

Job summary

A media technology company is seeking a Director of Product to define product direction and platform strategy. This hands-on leadership role involves collaborating with engineering, design, and leadership to drive product success. The ideal candidate will have 5-10 years of product leadership experience and demonstrate strong communication and collaboration skills. Bonus points for experience in product design. This position is remote, allowing for flexible work arrangements.

Qualifications

• 5-10 years of product leadership experience, ideally in a founder or leadership role.
• Proven ability to define end-to-end product strategy and achieve outcomes.
• Excellent communication skills for internal and external stakeholders.

Responsibilities

• Own product direction and platform strategy.
• Design scalable systems and workflows.
• Collaborate with engineering and design to drive product success.

Skills

Product leadership experience

Collaboration skills

Product strategy definition

Comfort operating with ambiguity

Strong product taste

Tools

Figma

Job description

Director of Product

Location: Remote
Reports to: CEO
Team: Product & Engineering

About Blurb.fm

At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high‑performing formats for every major platform.

Our mission is simple: help media companies unlock growth through high-volume, high-impact content.

The role

We're looking for a Director of Product to own product direction and platform strategy at Blurb.

This is a hands‑on leadership role. You'll be responsible for turning business needs and high‑level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale.

The role is primarily product strategy and ownership. Hands‑on design skills are a strong plus, but not a requirement.

What you'll do

Own product direction & platform strategy

• Own end‑to‑end product direction across Blurb's platform
• Translate business goals, deal requirements, and revenue priorities into product strategy
• Decide what to build now vs later, and clearly explain tradeoffs
• Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization

Build scalable systems

• Design workflows and systems that scale efficiently across large and complex catalogs
• Partner closely with engineering to define scope, sequencing, and system constraints
• Anticipate reliability, scale, and operational failure points early

Make ideas concrete

• Take vague or high‑level ideas and turn them into clear, testable product direction
• Use lightweight artifacts — flows, examples, prototypes — to align stakeholders
• Be comfortable creating quick prototypes (e.g. Figma, low‑fidelity mocks, or vibe‑coded demos) to demonstrate how things should work

Partner with design & engineering

• Work closely with Product Designers (where applicable) to:
  • Frame problems clearly
  • Set quality bars
  • Give actionable feedback
• Collaborate deeply with engineering on:
  • Scope and sequencing
  • Tradeoffs between speed, quality, and scale
• Partner with the Design Department focused on template and motion design to:
  • Ensure product and design systems stay aligned through the video generation pipeline
  • Collaborate day‑to‑day to troubleshoot, refine, and evolve how product and design systems work together

Represent product internally and externally

• Act as a product voice in client‑facing conversations
• Explain product capabilities, constraints, and tradeoffs to non‑technical stakeholders
• Help align expectations with what the platform can realistically support
• Balance transparency with protecting the team from overcommitment

Drive alignment and momentum

• Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)
• Keep the team aligned on priorities and decisions
• Reduce rework by clarifying direction early

What you'll bring

• At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes
• Demonstrated ability to define and drive end‑to‑end product strategy, not just manage execution
• Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality
• Systems and platform thinking; you see how parts connect and scale
• Comfort operating with ambiguity and incomplete information
• Excellent collaboration skills with engineering, design, and leadership
• Clear, confident communication of product intent to both internal and external audiences
• Experience thriving in early‑stage or high‑ownership environments

Bonus points

• Hands‑on product design experience (Figma, flows, prototyping)
• Founder or early leadership team background
• Experience with media, content platforms, or creator ecosystems