Director of Media Partnerships

Yorktown Search Partners; Toronto; Hybrid; CAD 110,000 - 133,000; Full time

Job summary

A leading company seeks a Director of Media Partnerships to drive strategic media-capital collaborations that accelerate brand growth. This role necessitates expertise in partnership development, deal negotiation, and campaign analysis, ideal for candidates with a background in venture capital or brand partnerships.

Benefits

Performance-based incentives

Equity participation

Qualifications

• 4-7+ years in brand partnerships, venture capital, or strategic business development.
• Harings with digital growth metrics and campaign environment.
• Established networks with media buyers and digital publishers.

Responsibilities

• Source and manage media-for-equity partnerships.
• Structure and negotiate performance-based agreements.
• Monitor media campaign execution and manage post-deployment analysis.

Skills

Negotiation

Relationship Building

Strategic Thinking

Storytelling

Education

Bachelor's degree or equivalent experience

Job description

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Position Title: Director of Media Partnerships

Location: Toronto / Ottawa / Hybrid

Reports To: Managing Director

Compensation: Deferred market-competitive salary, performance-linked incentives, and equity participation

Search Mandate: Yorktown Search Partners is conducting a confidential executive search on behalf of a high-growth platform operating at the intersection of media, capital, and brand acceleration.

Role Overview

Yorktown Search Partners has been retained to recruit a Director of Media Partnerships for a confidential client-a pioneering platform at the forefront of media-for-equity investing. The firm leverages strategic media capital to accelerate early- and growth-stage brands while aligning founders, investors, and media partners in shared value creation.

This role combines elements of venture investing, media strategy, and brand growth. As Director, you'll lead the origination, negotiation, and execution of equity-backed media deals that fuel the next generation of consumer and tech brands. You'll work directly with founders, media owners, and internal investment teams to drive scaled outcomes in a highly entrepreneurial environment.

This role offers a deferred, market-aligned base salary alongside performance-based incentives and equity ownership-designed to reward long-term value creation and strategic leadership.

Key Responsibilities

Origination & Partnership Development

• Source, negotiate, and manage media-for-equity partnerships across DTC, SaaS, CPG, marketplace, and lifestyle sectors
• Build relationships with media owners, influencer networks, digital publishers, and creative platforms
• Identify and engage high-potential companies where strategic media can serve as a growth lever
  
  

Deal Structuring & Execution

• Structure and negotiate creative equity-linked agreements based on performance metrics and milestone delivery
• Lead internal and external deal teams to close transactions that are accretive for both media and capital partners
• Coordinate with legal and finance to ensure agreements reflect proper governance, equity impact, and monetization timelines
  
  

Campaign Oversight & Value Tracking

• Monitor the execution of media campaigns and ensure alignment with KPIs such as CAC, ROAS, LTV, and subscriber growth
• Work alongside media partners and portfolio operators to ensure optimization and post-deployment tracking
• Translate performance into investor reporting, founder strategy sessions, and reinvestment recommendations
  
  

Strategic Ecosystem Engagement

• Represent the firm at key media and venture industry events, brand summits, and strategic roundtables
• Build thought leadership around the media-for-equity model in founder communities and agency circles
• Collaborate with portfolio management, investment, and brand leads to align partnership strategy with capital deployment goals
  
  

Ideal Candidate Profile

• 4-7+ years of experience in brand partnerships, venture capital, growth marketing, or strategic business development
• A demonstrated track record of sourcing, negotiating, and managing growth partnerships across media and content platforms
• Proficiency with digital growth metrics, marketing KPIs, and value attribution in campaign environments
• A founder-friendly, commercial mindset with strong storytelling, negotiation, and deal execution capabilities
• Familiarity with emerging brands in DTC, SaaS, or digitally native categories
• Established network across digital publishers, influencers, media buyers, and content creators
  
  

Compensation & Alignment Structure

This is a high-impact, growth-aligned role. Compensation includes:

• A deferred, market-aligned salary structure to support platform scalability
• Performance-based incentives tied to executed deals and campaign impact
• Equity ownership and participation in platform-wide upside, including carried interest and strategic bonuses
  
  

Full compensation terms and participation details will be shared with shortlisted candidates under NDA.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Executive Search Services

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