Director of Marketing and Sales

pillarnonprofit.ca; London; On-site; CAD 85,000 - 95,000; Full time

Job summary

The Grand Theatre in London, Ontario, is seeking a senior Director of Marketing and Sales to lead strategies for subscriptions, groups and programs, with a minimum revenue target of 5.5 million.

Reporting to the Executive Director, you will mentor teams, collaborate with the Artistic Director, and drive campaigns across digital and traditional channels to strengthen audience engagement and ticket sales.

Qualifications

• 7+ years in a senior marketing and sales position(s).
• Proven direct marketing, advertising and sales, media buying and social media skills.

Responsibilities

• Develop and implement marketing, sales and public relations strategies for subscriptions, single tickets, groups and programs.
• Lead audience development and drive growth initiatives with a focus on patron markets.
• Oversee budgeting, forecasting and collaborative leadership with senior management.

Skills

Senior marketing leadership

Sales leadership

Strategic planning

Education

University degree in marketing/public relations

Job description

The Grand Theatre in London Ontario is seeking a senior level Director of Marketing and Sales with strong leadership and strategic planning skills as well as demonstrated experience in leading and motivating sales and marketing teams to cover a maternity leave from February 2027 – March 2028.

As the Director of Marketing and Sales, you will be responsible for developing and implementing sales, marketing and public relations strategies targeted at new and existing patron markets in support of a minimum $5.5 million earned revenue target.

This senior position reports directly to the Executive Director and collaborates with the Artistic Director and other members of the senior management team.

ABOUT THE GRAND THEATRE

The Grand Theatre is known for world-class theatre created and built in London, Ontario. As southwest Ontario's premiere producing theatre and one of the most beautiful theatre spaces in Canada, the company has deep ties to the community and to its artists, artisans, and technicians. We are World Curious. London Made.

As a vibrant cultural hub and not-for-profit professional theatre, the Grand serves to gather, inspire, and entertain audiences in London and beyond. At our home in downtown London, we create productions on two stages: the Spriet Stage (839 seats) and the Auburn Developments Stage (144 seats). The Grand season of theatrical offerings runs from September to May. The Grand is committed to developing and premiering new, original works and supporting the growth and reach of theatre writers and creators.

A cornerstone of the organization is our place as a teaching theatre, exemplified in our many mentorship programs and highlighted in our annual Grand Theatre High School Project. As the only program of its kind in the country and currently in its twenty-eighth year, the High School Project involves as many as one hundred high school participants annually from schools across the region. These students participate at no cost and take on roles both on stage and off, in a fully realized mainstage production under the direction of a professional creative team.

The Grand Theatre is located on the traditional lands of the Anishinaabek, Haudenosaunee, and Lūnaapéewak Peoples. We acknowledge with gratitude the significant historical and contemporary contributions of local and regional Indigenous Peoples and of all the Original Peoples of Turtle Island (also known as North America). We are honoured to live, work, and tell stories together on this land.

OUR COMMITMENT TO EQUITY, DIVERSITY, INCLUSION & RECONCILIATION

The Grand Theatre is committed to creating and practicing a company culture that ensures an accessible, equitable, inclusive, and welcoming space for all. We encourage applicants to review the Grand’s commitments to Equity, Diversity, Inclusion and Reconciliation on our website to confirm that your personal and professional values are aligned with this vision, and we invite you to reflect on these commitments in your submission.

Essential duties and responsibilities include and are not limited to the following:

Marketing/Audience Development

• Develop and implement strategic marketing and sales plans for subscriptions, single tickets, groups, and special programs;
• In conjunction with our arts consultants implement audience loyalty and growth initiatives;
• Work closely with senior management and the arts management consultant team to develop sales forecasting activities and set performance goals;
• In conjunction with the Executive Director developing and managing sales and marketing department budgets;
• Becoming familiar with the various communities in London that make up the diverse audience base for the theatre.
• Strategize and oversee online, print, traditional advertising, community appearances, and social media campaigns;
• Oversee website, digital media, and print collateral content in collaboration with marketing staff and the Agency of Record;
• Ongoing evaluation of sales and marketing programs and activities;
• Utilize sales data to strengthen ticket sales and capitalize on growth opportunities;
• Oversee and utilize market research to adjust marketing strategy and respond to market and competitive conditions.

Media/Community Relations

• Working closely with the Communications and Public Relations Manager, develop and implement publicity and media relations initiatives;
• Develop, lead and cultivate strong relationships with media, community organizations, businesses, partners and professional associations.
• Work with the Marketing Project Manager to ensure that all materials, processes and relationships managed by the department are of the highest quality
• Facilitate processes for cross-departmental and institutional publications/public-facing documentation, such as House Programs, and Annual Reports.
• Develop, implement and maintain consistent messaging and brand strategies across all channels that complement both short- and long-term goals of the Grand Theatre.

Leadership/Management

• Provide mentorship and supervision to marketing/PR staff and Tessitura administrator;
• Participate positively in an environment that promotes respect and open communication
• Work closely with Guest Experience team (including Director of Guest Experience, Box Office and Front of House staff) to ensure exceptional customer service
• Manage personnel issues, including recruitment, professional development and performance evaluations;
• Assist other departments within the organization as necessary and appropriate.

Required Qualifications:

• University Degree in sales, marketing, public relations or related field
• 7+ years in a senior marketing and sales position(s)
• Proven direct marketing, advertising and sales, media buying and social media skills - preferably within an arts environment
• Strong knowledge of design and production for print and web
• Extensive experience working with media
• Expertise in market research and audience development
• Strong budgeting, analysis and forecasting skills
• Excellent verbal and written communications skills
• Demonstrated experience motivating and supervising staff

Salary range for this position is $85,000 – $95,000 per year. The Grand Theatre offers a competitive benefits package as well.

Thank you to everyone for their interest but only those selected for an interview will be contacted.

We welcome applications from qualified individuals that reflect the abilities and diversity of the communities we serve. The Grand Theatre will proactively provide accessibility solutions to job applicants throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.