Director of Creative, Performance Design Leader

Directive; Toronto; Remote; CAD 175,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability & life insurance

Unlimited PTO

Paid holidays

401(k) with 3% company match

Job summary

Directive Consulting is a remote-first B2B marketing agency seeking a Director of Creative to lead the Performance Design department. You will shape the creative strategy, manage designers and motion contractors, and align output with performance metrics.

You will own the department's P&L, mentor your team, and collaborate with paid media and client success to ensure data-informed creativity. Global and remote-friendly with strong analytics focus.

Qualifications

• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments.
• Proven track record in managing creative teams and balancing creative quality with business outcomes.
• Comfortable presenting department strategy and financial projections to VPs and CMOs, just as much as reviewing a creative brief.

Responsibilities

• Own the creative vision and quality standard for the Performance Design department.
• Ensure all work meets craft and conversion benchmarks—great looking and built to perform.
• Review and elevate creative across paid social, display, video, and landing page formats.
• Build systems and workflows that support excellent creative output for clients internally and externally.
• Lead the department P&L and budgeting decisions; monitor margins and resourcing with a view to profitability.
• Lead adoption of AI creative tools and integrate AI into real production workflows.

Skills

Creative leadership

Team management

Strategic thinking

Executive presentation

Tools

EyeQuant

Creatify

Superside

Job description

Directive Consulting is a remote-first B2B marketing agency seeking a Director of Creative to lead the Performance Design department. You will shape the creative strategy, manage designers and motion contractors, and align output with performance metrics.

You will own the department's P&L, mentor your team, and collaborate with paid media and client success to ensure data-informed creativity. Global and remote-friendly with strong analytics focus.