Director of Analytics, Performance Intelligence

Edelman DXI; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Director of Analytics, Performance Intelligence to drive impactful insights for clients. This role involves analyzing large datasets, developing measurement frameworks, and presenting findings that inform marketing strategies. The ideal candidate will have a strong background in performance marketing and digital media, with proficiency in analytics tools like Google Analytics and Tableau. Join a collaborative team committed to diversity and inclusion, where your contributions will shape the future of digital marketing and client success.

Qualifications

• 6+ years of experience in performance marketing or digital media.
• Expertise in analyzing media data and campaign results.
• Strong analytical skills with attention to detail.

Responsibilities

• Support analysis of digital marketing data for insights.
• Develop KPIs and measurement frameworks for campaigns.
• Present findings effectively to non-technical audiences.

Skills

Data Analysis

Quantitative Research

Qualitative Research

Performance Marketing

Statistical Analysis

Communication Skills

Problem-Solving

Attention to Detail

Education

Bachelor's or Graduate Degree in Communication

Bachelor's or Graduate Degree in Marketing

Bachelor's or Graduate Degree in Statistics

Tools

Google Analytics 4

Adobe Analytics

Google Tag Manager

Looker

Tableau

Power BI

Excel

PowerPoint

Job description

Director of Analytics, Performance Intelligence

Join to apply for the Director of Analytics, Performance Intelligence role at Edelman DXI.

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

We are looking for you or maybe someone you know… Edelman Data & Intelligence (DxI) is seeking an inspiring Director of Analytics, Performance Intelligence to join our team. The role focuses on providing insights and consultative support to our account teams to help drive business results for our clients.

Reporting to the Head of DXI Canada, the successful candidate will be a proven strategic research professional with experience in quantitative (e.g., campaign analysis, sophisticated reporting, statistics) and qualitative (e.g., surveys, social trends) methodologies, as well as predictive and prescriptive analytics, contributing to the growth of our DxI specialty.

You should have a solid research background, strong skills across the project lifecycle (scoping, costing, data & analytics, web analytics including GA4 and Adobe, project execution, data analysis, reporting, and presenting). You will leverage your experience to develop innovative research methods and uncover insights that inform business and marketing decisions for our clients. Organizational skills, attention to detail, proficiency in PowerPoint and Excel, and a positive attitude are essential.

Responsibilities:

1. Support collection, aggregation, and analysis of digital marketing data to provide meaningful insights and recommendations.
2. Manipulate, analyze, and interpret large datasets from multiple sources, including native media platforms and third-party data sources.
3. Evaluate the effectiveness of paid and owned media campaigns.
4. Develop KPIs, benchmarks, and measurement frameworks for campaign planning.
5. Communicate technical concepts effectively to non-technical audiences.
6. Develop and maintain attribution models to assess marketing impact.
7. Create and oversee dashboards, scorecards, and reporting frameworks for stakeholders.
8. Deliver actionable insights to improve channel performance and budget allocation.
9. Present reporting findings as a storyteller, linking insights to client strategies.
10. Collaborate with internal teams and external partners to drive business forward.
11. Maintain diligence, attention to detail, and adherence to best practices.
12. Stay informed on industry trends, technologies, and platform updates.
13. Work with Performance Marketing, Digital Strategy, Creative, and Planning teams to inform measurement strategies.
14. Participate in meetings and be comfortable in client-facing roles.

Qualifications:

1. Bachelor's or graduate degree in communication, advertising, marketing, business, statistics, mathematics, or similar.
2. 6+ years of relevant experience in performance marketing, digital media, advertising, or research.
3. Understanding of data analysis, digital advertising metrics, data collection methodologies, and digital/performance marketing concepts.
4. Expertise in analyzing and communicating media data and campaign results.
5. Proficiency with web and marketing analytics tools (Google Analytics 4, Adobe Analytics, Google Tag Manager, Looker, Tableau, Power BI).
6. Ability to work independently with large datasets across multiple sources.
7. Knowledge of cross-channel analytics, web analytics, ad-serving, and data management platforms.
8. Familiarity with attribution methodologies and media mix modeling.
9. Strong analytical and problem-solving skills.
10. Proficiency with Tableau, Power BI, or similar BI tools preferred.
11. High proficiency in Excel and PowerPoint.

We are committed to diversity and inclusion. If you’re excited about this role but your experience doesn’t perfectly match every qualification, we encourage you to apply. You might be the right fit for this or other roles.