Director, Marketing

Townline; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

A real estate development company in Metro Vancouver seeks a strategic Director, Marketing to lead marketing activities across project sales and brand initiatives. You will manage end-to-end marketing for residential developments, oversee branding, and provide leadership to a marketing team. Ideal candidates will have at least 8 years of leadership experience in marketing, preferably in real estate, and a degree in marketing. This role emphasizes collaboration and strategic thinking, aiming to support business objectives.

Qualifications

• 8+ years of progressive marketing leadership experience, ideally in real estate or a related asset-based industry.
• Proven experience leading sales-driven project marketing and leasing/rental marketing.
• Strong people leader with agency and cross-functional management experience.

Responsibilities

• Lead end-to-end marketing for residential developments.
• Own project branding, creative direction, sales enablement materials, and campaign strategy.
• Manage budgets, timelines, and agency partners.

Skills

Strategic marketing

Sales enablement

Leadership

Brand management

Cross-functional collaboration

Education

Degree in marketing or related discipline

Job description

The Townline Group is a Real Estate Development Company primarily focused in the Lower Mainland and Vancouver Island. Our development and construction portfolios are diverse and consist of mixed-used multi-family and commercial construction, as well as non-market and purpose-built rental housing. Townline is a well-rounded company with proven teams specialized in the areas of Development, Affordable Housing, Finance, Acquisitions, Construction, Sales, Marketing and Customer Care all housed under one roof. Townline has been building homes since 1981 and believe diversity is the cornerstone to our success and longevity.

Townline is seeking a strategic, hands‑on Director, Marketing to lead all marketing activity across project sales, residential leasing, and corporate and brand initiatives.

Reporting to the VP, Sales & Marketing, this role provides senior leadership to a high‑impact marketing team supporting a vertically integrated real estate business, including Townline Homes, TL Housing Solutions, and Townline Construction. The Director, Marketing will set strategy, drive execution, and ensure marketing consistently supports sales, leasing, and business objectives.

What You’ll Do

• Lead end‑to‑end marketing for residential developments, from positioning and launch through active sales and close‑out
• Own project branding, creative direction, sales enablement materials, and campaign strategy
• Manage budgets, timelines, and agency partners to support absorption and revenue targets
• Drive leasing strategy for purpose‑built rental assets, including initial lease‑up and stabilized properties
• Partner with Property Management and Operations to support occupancy and performance goals
• Track and optimize leasing KPIs and campaign effectiveness

Corporate, Brand & Communications

• Own and evolve the Townline brand across all platforms and business lines
• Lead corporate marketing for Townline Homes, TL Housing Solutions, and Townline Construction
• Oversee website strategy, communications, social media, proposals, awards, events, and thought leadership
• Provide daily leadership, prioritization, and mentorship to the Marketing team
• Ensure marketing operates proactively with clear ownership and accountability
• Collaborate closely with Sales, Leasing, Development, Construction, and Executive teams

What You Bring

• A degree in marketing or related discipline
• 8+ years of progressive marketing leadership experience, ideally in real estate or a related asset‑based industry
• Proven experience leading sales‑driven project marketing and leasing/rental marketing
• Strong people leader with agency and cross‑functional management experience
• Strategic thinker with a hands‑on, execution‑oriented mindset

Townline is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We thank you in advance for applying; however, only those short listed will be contacted.