Manager/Senior Manager, Marketing & Leasing

Q Residential Lp; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Q Residential is seeking a Marketing Manager to lead portfolio-wide marketing and leasing strategy across its Ontario properties. The role focuses on driving qualified leasing traffic, occupancy, and rental revenue while strengthening the brand and ensuring consistency across the portfolio.

The position may be filled at Manager or Senior Manager level, depending on qualifications and experience. A hands-on, data-driven approach will be essential to succeed in this multifamily real estate setting.

Qualifications

• 5+ years of marketing experience, preferably within multifamily residential, real estate or property management.
• Degree in business or marketing is an asset.
• Strong knowledge of the Ontario rental housing market; GTA experience is a plus.
• Experience with digital advertising, lead generation and performance marketing.
• Strong analytical, budgeting, and vendor management skills.
• Excellent written and verbal communication; collaborative across teams.

Responsibilities

• Lead portfolio-wide and property-specific marketing strategies to support occupancy and revenue.
• Oversee digital advertising across Google, Meta, rental platforms to drive leases.
• Collaborate with Asset Management and Operations on leasing initiatives for stabilized properties.
• Monitor occupancy, vacancies, leasing velocity, and renewal trends to identify underperforming properties.
• Lead marketing budgets and assess campaign effectiveness to maximize ROI.
• Provide leadership to on-site leasing teams and establish performance standards.
• Produce leasing and marketing reports with KPIs and benchmarks.
• Manage relationships with third-party marketing and leasing vendors.

Skills

Marketing strategy

Digital advertising

Lead generation

Performance marketing

Budget management

Data analysis

Communication

Cross-functional collaboration

Vendor management

Education

Bachelor's degree in business or marketing

Tools

Yardi

CRM platforms

Job description

Q Residential is a Canadian multifamily residential property management platform managed by Q Management LP. With a portfolio of more than 6,500 residential rental units across Ontario, Q Residential is focused on providing quality rental housing, maintaining well managed properties and delivering a positive experience for residents.

Through a hands-on approach to property management, operational excellence and a commitment to customer service, Q Residential strives to create welcoming residential communities where residents are proud to call home. As the platform continues to grow, the company remains focused on enhancing its properties, improving day to day operations and delivering a consistent, high quality rental experience across its portfolio.

Q Residential LP is committed to providing accessibility to all candidates and will make necessary accommodations in order to ensure equal opportunity among all candidates.

Role Description

Reporting to the Asset Management team and working closely with Property Management, Leasing and Operations, the Marketing Manager will be responsible for leading Q Residential marketing and leasing strategy across the portfolio. The role will be responsible for driving qualified leasing traffic, supporting occupancy and rental growth, strengthening Q Residential's brand, and creating a consistent marketing approach across the portfolio.

This is a hands-on role with a strong focus on measurable property performance. The successful candidate will combine traditional marketing expertise with an understanding of multifamily leasing, market research and the Ontario rental market.

The position may be filled at either the Manager or Senior Manager level, depending on the qualifications, experience and overall suitability of the successful candidate.

Responsibilities

• Lead the development and execution of portfolio wide and property specific marketing strategies aligned with Q Residential's occupancy, rental revenue and asset performance objectives.
• Own and oversee Q Residential's digital advertising strategy across Google, Meta, rental listing platforms and other relevant channels, driving lead generation and leasing performance.
• Work closely with Asset Management and Operations to lead targeted leasing and marketing initiatives for stabilized properties, vacancy challenges, renovated suites and lease up opportunities.
• Oversee portfolio leasing performance by monitoring occupancy, vacancies, leasing velocity, lead conversion and renewal trends, proactively identifying underperforming properties and implementing corrective action plans.
• Provide leadership, coaching and ongoing support to on site leasing teams, driving accountability, strengthening leasing practices and establishing consistent performance standards across the portfolio.
• Lead the development and management of marketing budgets, evaluating campaign effectiveness and optimizing expenditures to maximize return on investment.
• Oversee market research, rental rate benchmarking and demand analysis to inform pricing strategies and identify opportunities to improve rental revenue and competitive positioning.
• Own the portfolio wide market survey process, ensuring surveys are updated monthly and providing weekly rental rate recommendations to Operations and Asset Management to maximize achievable rents.
• Lead the preparation and analysis of leasing and marketing reports, establishing performance benchmarks, monitoring key performance indicators and recommending strategies to improve portfolio results.
• Manage relationships with third party marketing and leasing vendors, serving as the primary point of contact and negotiating competitive pricing and service agreements.

Education, Experience & Qualifications

• 5+ years of marketing experience, preferably within multifamily residential, real estate or property management.
• University or college degree in business or marketing would be an asset.
• Strong knowledge of the Ontario rental housing market, with GTA experience considered an asset.
• Demonstrated experience with digital advertising, lead generation and performance marketing.
• Strong analytical skills and ability to translate market data into practical leasing strategies.
• Experience managing marketing budgets and external vendors.
• Strong written and verbal communication skills.
• Ability to work collaboratively across Asset Management, Operations and site-level teams.
• Experience with Yardi, CRM platforms or multifamily leasing technology is considered an asset.

Additional Requirements

• A valid Province of Ontario Class G driver's license and access to a reliable vehicle
• Ability to travel to sites on a as needed basis
• May be required to work or respond to issues outside of normal operating hours