Director, Marketing

1Valet; Ottawa; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

1Valet is seeking a Director of Marketing to lead the development and execution of its marketing strategy tailored for the PropTech industry. This senior role requires proven leadership abilities, exceptional writing skills, and hands-on experience in digital marketing operations. You will be instrumental in enhancing the company's brand narrative and driving impactful marketing campaigns across various channels, while maintaining a culture of ownership and autonomy.

Benefits

Unlimited paid time off

Flexible schedules

Employee stock option packages

Professional growth support

Qualifications

• 10+ years of progressive marketing experience.
• Strong written and verbal communication skills, including executive-level reporting.
• Proficiency in digital marketing tools and platforms.

Responsibilities

• Develop and execute the marketing strategy aligned with business goals.
• Write and publish high-quality marketing content.
• Track KPIs and provide regular performance reports.

Skills

Leadership

Strategic Planning

Data Analysis

Communication

Digital Marketing

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

HubSpot

Salesforce

Google Ads

Marketo

Adobe Photoshop

Adobe Illustrator

Figma

Job description

Salary is determined by experience level in role, internal and pay equity practices and market demand

Band 9 Director

The Director, Marketing is responsible for developing and executing the company's marketing strategy in alignment with business objectives. The Director will lead all aspects of marketing including strategy, content development, digital presence, and campaign execution with a particular emphasis on personally writing and delivering artifacts, thought leadership, and marketing content that speaks to the real estate technology (PropTech) industry.

This position requires a balance of strategic planning and tactical execution, with an emphasis on deep subject-matter familiarity, strong writing skills, and a hands-on approach to marketing operations.

RESPONSIBILITIES /

• Develop and execute the overall marketing strategy aligned with business goals including content, email, digital, and brand marketing
• Define and refine the brand narrative, ensuring all marketing materials align with brand guidelines, tone of voice, and value propositions
• Work closely with business leadership, product, design and sales teams to align on messaging and priorities.
• Align marketing activities with leadership priorities, go-to-market strategies, and sales initiatives.
• Position the company as a thought leader in the PropTech space.
• Write and publish high-quality executive slide decks, articles, sales material, newsletters, and case studies that reflect the voice of the company and drive engagement. You will be responsible for ideation, research, copy writing, and editing.
• Design all digital and print marketing and brand collateral.
• Develop collateral and messaging tailored to specific customer segments (e.g., commercial real estate, residential tech, system integrators, property managers).
• Launch and manage marketing campaigns across various channels, including social media, email, and web from start to finish.
• Maintain and update the company website with fresh content and implement SEO best practices to drive organic traffic.
• Track KPIs and performance metrics across all marketing activities. Provide regular reports with insights and recommendations for improvement.
• Create tools and resources to support the sales process, such as pitch decks and other artifacts
• Liaise with third-party marketing agencies
• Integrate insights and contacts into ongoing nurture campaigns and CRM systems.
• Lead end-to-end event and booth strategy aligned with overarching marketing goals.
• Own budget planning across all event components including booth, travel, logistics, and promotion.
• Collaborate with the Director of Design and Strategy to ensure booth design reinforces brand identity and maximizes engagement.
• Drive pre-event promotion via integrated campaigns
• Manage logistics : booth construction, shipping, travel, accommodations, and credentialing.
• Leverage digital tools for lead capture and real-time qualification.
• Represent the company in speaking opportunities, panels, and high-value networking.
• Direct timely lead follow-up through segmented outreach and sales enablement tactics.
• Analyze event ROI, lead quality, and pipeline impact to inform future strategy.

QUALIFICATION /

• 10+ years of progressive marketing experience
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Strong strategic planning skills ability to align marketing with business objectives.
• Expertise in data analysis and performance metrics (KPIs, ROI, CAC, etc.).
• Deep understanding of market research, segmentation, and positioning.
• Leadership & Communication
• Excellent team leadership and people management skills.
• Strong written and verbal communication, including executive-level reporting and storytelling.
• Ability to influence stakeholders and collaborate across departments (sales, product, finance, etc.).
• Proficiency in digital marketing tools and platforms (Google Ads, HubSpot, Salesforce, Marketo, etc.).
• Experience with brand management, content strategy, and creative direction.
• Familiarity with SEO / SEM, email marketing, social media, and web analytics.
• Experience in Figma, PowerPoint, Adobe Photoshop, Illustrator, and InDesign
• HubSpot certified

What we offer :

• A culture of ownership and autonomy - you will thrive if you are a self-starter and enjoy a fast-paced environment
• Work with an incredible product - there is true belief across our team that we have the best product on the market
• Trust and flexibility - work from home, unlimited paid time off, and flexible schedules. We care about your performance, not your hours. We trust you to manage your time in a way that works best for you.
• Competitive compensation structure and 100% employer-paid benefits
• Extra perks : employee stock option packages, employer-paid benefits, holiday office shutdown each December, and support for professional growth.

Working With Us :

As a proud equal-opportunity employer, we consider all applicants for employment and openly encourage those who identify as members of underrepresented communities to apply to join our growing team. Join us, leave your mark, and let's make something extraordinary, together.

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