Director, Marketing

Showpass; Calgary; On-site; CAD 80,000 - 120,000; Full time

Job summary

An innovative company is seeking a dynamic Director of Marketing to craft and execute a compelling marketing strategy. In this role, you'll lead a talented team, drive brand awareness, and fuel client acquisition in a fast-paced environment. With a focus on creativity and data-driven decision-making, you'll have the autonomy to experiment and optimize across various channels. This is a unique opportunity to make a significant impact in a rapidly growing organization dedicated to redefining live event experiences. If you're ambitious and ready to roll up your sleeves, this could be the perfect fit for you.

Qualifications

• 7+ years of marketing experience, especially in high-growth environments.
• Strong ability to lead teams and execute marketing strategies.

Responsibilities

• Lead the marketing team to build and execute the marketing strategy.
• Drive brand awareness and client acquisition through innovative campaigns.

Skills

Strategic Thinking

Creativity

Data Analysis

Leadership

Marketing Strategy

Brand Awareness

Education

Bachelor's Degree in Marketing or related field

Job description

Could you see yourself writing a love letter to Ryan Reynolds on Monday, bringing a ball pit to a networking event on Tuesday, and then building a 7-foot-tall LiteBrite on Wednesday? This might be the perfect role for you.

Now, we’re looking for a Director of Marketing to help tell that story. We’re looking for someone who’s equal parts strategic and scrappy and is ready to build, experiment, and scale alongside us.

Why Showpass?

At Showpass, we’re redefining how people experience live events. From music festivals to sports arenas, we create seamless, unforgettable moments that bring people together.

We’re a company built on experiences—not just for our customers, but for our team. We move fast, think big, and empower our team to make decisions. Here, you’ll have the freedom to lead, the support to grow and the opportunity to make a real impact.

Title: Director, Marketing
Location: Calgary, AB

This is a rare opportunity for someone who wants to make an impact, not just follow a playbook.

Reporting to the CEO, you’ll take ownership of building our marketing strategy, drive brand awareness and fuel client acquisition. You’ll be hands-on, working in a fast-moving, high-growth environment where creativity and execution go hand in hand. You will work closely with the other Directors to ensure we continue to scale rapidly while staying in line with our goals and vision.

What you’ll do:

• Lead the marketing team and build and execute Showpass’ marketing strategy
• Lead out-of-the-box campaigns that increase brand awareness and drive growth
• Experiment, iterate, and optimize our marketing strategy across multiple channels
• Work closely with cross-functional teams to shape Showpass brand voice and messaging
• Stay ahead of industry trends and ensure Showpass remains a category leader

You'll thrive in this role if you:

• Are ambitious, proactive, and eager to lead
• Can zoom out to craft a big-picture strategy but also love rolling up your sleeves to execute
• See the opportunity in startups—the fast pace, the autonomy, and the chance to grow as the company grows
• Love data as much as creative storytelling
• Have a test-and-learn mindset: you don’t need all the answers, but you’ll need to figure them out

Who Should Apply?

If you have 7+ years of experience in marketing, a passion for live events, and experience building something from the ground up, we want to hear from you.

Showpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.

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