Director, Integrated Marketing Communications & Campaigns

Canada Goose; Toronto; Hybrid; CAD 145,000 - 181,000; Full time

Benefits offered by this job

Total Rewards Program

Goose Rewards

Volunteer time

Career growth programs

Job summary

Canada Goose, a premier lifestyle brand, seeks a Director of Integrated Marketing Communications & Campaigns to lead global campaigns and shape brand content across earned, owned and paid media. The role requires steering regional plans, managing the annual brand marketing budget, and leading a multidisciplinary team across time zones to deliver compelling brand moments.

The ideal candidate has 10–13 years in marketing, leadership experience, and a proven track record in both traditional and

Qualifications

• University degree in business or marketing-related field.
• 10-13 years marketing expertise, preferably for a global organization.
• Experience in a leadership role, managing, nurturing and growing a team of 5-10.
• Experience leading cross-functional teams across multiple time zones.
• Proven record of success in traditional and non-traditional marketing with measurable results.
• Experience in entertainment or apparel industry is a plus; strong industry awareness.
• Computer Skills: Excel, Word, Power Point, Outlook, Power BI tools.

Responsibilities

• Lead the creation and planning of best-in-class global campaigns that drive awareness and emotional brand connection.
• Define the global content vision and strategy across channels including earned, owned and paid.
• Collaborate with external agencies and internal teams to develop, manage and execute campaigns.
• Steer regions to represent the brand per defined guidelines and budgets.
• Lead the Brand Marketing team providing guidance and support on initiatives.
• Amplify campaign impact with partner channels and audience insights.

Skills

Global campaigns

Brand strategy

Cross-functional leadership

Budget management

Team leadership

Data-driven marketing

Audience insights

Creative collaboration

Strategic storytelling

Education

University degree in business or marketing-related field

Tools

Power BI

Excel

PowerPoint

Outlook

Job description

Location:

Toronto

Address

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title

Director, Integrated Marketing Communications & Campaigns

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview

Brand Management & Leadership

• Lead the creation and planning of best-in-class global campaigns that drive awareness, affinity and an emotional connection to the brand with our global audience
• Define the global content vision and strategy including a visual identity, tone and editorial pillars for the Canada Goose brand; this vision will live across a number of channels including earned, owned and paid mediums
• Collaborate with external creative agency partners, internal creative production teams, and cross-functional teams to develop, manage, and execute Commercial and Brand moments.
• Steer all regions to represent the brand in their respective plans according to defined brand guidelines
• Maintain and meet annual Brand Marketing budget on a monthly basis
• Lead and manages the Brand Marketing team, providing input, guidance and support on execution of brand-led initiatives
• Collaborate with creative partners to ensure strong working relationships and delivery of world class creative output that drives brand image and growth with targeted audiences
• Work closely with the partners channels & teams to amplify the impact of campaigns on owned, earned and paid media and social channels including creating audience insights to grow with new consumers and reinforce engagement with existing

Experience, Education And Designations

• University degree in business or marketing-related field
• 10-13 years marketing expertise, preferably for a global organization.
• Experience in a leadership role, managing, nurturing and growing a team of 5-10
• Experience leading and motivating cross functional teams across multiple time zones to deliver seamless execution
• Proven record of success in traditional and non-traditional marketing with measurable results
• Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds
• Computer Skills: Excel, Word, Power Point, Outlook, Power BI tools

Knowledge, Skills And Attributes

• Must have a global POV and be able to think outside the box
• Strong independent decision-making, organizational, planning and problem-solving skills
• Strong project ownership with confidence in championing a project from A to Z
• Strong writing, interpersonal and communication skills
• Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat
• Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.
• Data driven marketer with an appetite for measurable performance
• Creativity and demonstrated ability working in a fast-paced environment with a high degree of change
• Ability to multi-task and work efficiently under pressure
• Have finger on the pulse of global trends in both luxury & fast fashion and have as strong passion for culture across all pillars – art, music, fashion, gaming and tech.
• Follows through consistently on work commitments and stops at nothing to deliver exceptional results
• Passionate about teaching and inspiring others

Working Conditions

• Hybrid model – flexible WFH policy with office- based work at Toronto HQ office
• Travel requirement – 25%

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

Salary Range

$145,000.00 - $181,000.00 / year

About the salary range:

We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills, and alignment with the role.

Vacancy status:

This posting represents an active vacancy for which we are currently hiring.

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at [e-mail].