Director - Digital Paid Media

IFG International Financial Group Ltd; South Frontenac; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading Canadian bank is seeking a Director - Digital Paid Media for an initial 12-month contract. The successful candidate will lead a dynamic team, manage budgets, and integrate digital strategies into marketing efforts. This role requires a minimum of 7 years of experience in digital media and strong analytical skills, alongside a university degree.

Qualifications

• Minimum 7 years in Media Planning and Digital Marketing.
• Experience in strategic marketing plans for large budgets.
• Strong analytical skills in measuring media effectiveness.

Responsibilities

• Lead a team of up to 20 paid media experts.
• Collaborate on plans and budgets for digital media.
• Oversee budget management to ensure maximum ROI.

Skills

Media Planning

Digital Marketing

Analytics

Strategic Media Plans

Programmatic Marketing

PowerPoint

Excel

Education

University bachelor's degree

Job description

Our client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion.This role is 1-2 days a week in the office in downtown Toronto.

As the Director of Digital Paid Media, you will:

• Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.
• Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.
• Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.
• Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.

Must-Have Skills:

• Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing Department
• Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns
• Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting
• Solid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketing
• University bachelor's degree
• Strong PowerPoint, Excel skills.

Nice to have:

• Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns
• Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting
• Experience executing marketing plans across multiple channels, with a focus on digital channels
• Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution
• Training or certification in Marketing or Advertising
• MBA
• Digital Certification (Media/Marketing).

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]