Director, Digital Marketing & E-commerce

Reliance Home Comfort; Toronto; Hybrid; CAD 130,000 - 180,000; Full time

Job summary

Reliance Home Comfort is seeking a passionate Director for Digital Marketing & E-commerce in Toronto. This role involves leading a talented team to drive revenue growth and enhance technology across multiple business lines, focusing on e-commerce initiatives. Ideal candidates will bring extensive marketing experience, keen analytical skills, and a track record of managing successful digital strategies. Join a leading company committed to providing exceptional service and inclusivity.

Qualifications

• Minimum 10 years of experience in marketing management.
• Expertise in SEO, SEM, Digital Design, Lifecycle Marketing.
• Commercially oriented with strong analytical skills.

Responsibilities

• Lead a high-performance team of 8 in digital marketing initiatives.
• Drive growth through effective customer journeys and A/B testing.
• Manage relationships with various agencies for E-commerce strategies.

Skills

SEO

Digital Design

Lifecycle Marketing

Web Development

Analytical skills

Persuasive communication

Project management

Education

Postsecondary education in Business or Marketing

Job description

Director, Digital Marketing & E-commerce

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Director, Digital Marketing & E-commerce

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Find Your Limitless with Reliance

By joining Reliance as a Director, Digital Marketing & E-commerce, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!

The Director Digital Marketing & E-commerce is responsible for delivering Leads, Revenue growth and Technology enhancements across all lines of business including heating & cooling (HVAC), water heaters, water purification, plumbing, electrical, smart home and EV chargers. We are looking for a self-starter leader with a passion to engage consumers and an ability to create initiatives that drive growth through new technologies and competitive online offerings. The Director leads a team of 8 and owns the relationships with Website agency, SEO agency, Hosting provider, Salesforce and Lifecycle marketing agency. Collaboration with Product Management, Strategy, Marketing Communications, Call Center and Sales teams is a key aspect of the role. The selected candidate will play a key role in transforming the company by leading the creation of a new sales channel: E-commerce.

What will you do?

• Lead a high-performance team of 8 direct reports across Content and Organic social, SEO, Websites development and analytics, Online promotional content, E-commerce and Lifecycle marketing.
• Create leading edge analytics and a culture of experimentation deriving insights and actions that result in improved leads conversion and Revenue.
• Drive Growth through effective customer journeys, continuous A/B testing and relevant in the moment online promotions.
• Launch and manage E-commerce
• Explore the creation of an App as a new product or service
• Be the marketing key contact in the development and launch of new CRM
  
  

What do you bring?

• Postsecondary education in Business or Marketing and equivalent work experience
• Minimum 10 years of experience in a marketing management capacity within a customer driven business.
• Expertise in SEO, SEM, Digital Design, Lifecycle Marketing and Web Development
• Understanding of digital infrastructure across Website, MarTech applications, and CRM
• Experience managing websites designed for lead generations
• Good balance between creative & analytics skillset. Right brain and left-brain balance
• Commercially oriented, digitally savvy
• Persuasive communication skills (articulate, confident)
• Highly analytical – A strong critical thinker and problem solver. Can translate data insights into actionable strategies that drive a direct business benefit
• Excellent project and priorities management skills
• Passionate, energetic and adaptable
• Experience leading a team, driving collaboration, and influencing without authority
• Ability to adapt to a dynamic environment, agile mindset and approach
• Able to work in a fast-paced environment.
  
  

Nice to Have(s)

• P&L management – either owned it or has knowledge of
• E-commerce experience
  
  

Why Reliance?

As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.

Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For more information, please visit www.reliancehomecomfort.com.

#Hybrid

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Services

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