Director, Corporate Engagement and Internal Identity

RBC; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

RBC in Toronto seeks a Director of Corporate Engagement and Internal Identity to shape and drive RBC Royal Trust’s internal communications, including client facing aspects, aligning with business growth and employee engagement.

You will lead the narrative, modernize the digital ecosystem, and collaborate with senior leaders to ensure brand integrity and strategic alignment across organizations.

Qualifications

• 7–15 years managing national/regional communications programs.
• Proven experience transforming digital comms platforms and intranets.
• Strong copywriting with meticulous attention to detail.
• People management with a collaborative, inclusive style.
• Knowledge of regulatory and brand governance in financial services.

Responsibilities

• Lead internal thought leadership and content across channels.
• Modernize RBC Royal Trust’s digital communications ecosystem.
• Build relationships across RBC businesses for enterprise initiatives.
• Plan and execute employee programs and events to reinforce culture.
• Support distribution teams with aligned tools and collateral.

Skills

Digital comms

Intranet mgmt

Regulatory knowledge

Stakeholder mgmt

Copywriting

Leadership

HTML

AI tools

Education

Comms designation

Tools

HTML

AI content tools

Job description

Job Description

The Director, Corporate Engagement and Internal Identity is accountable for shaping and executing RBC Royal Trust’s internal communications strategy (including client facing) in service of the business’s growth, internal brand reputation, and employee engagement objectives, with a focus on digital tactics and tools. The role provides strategic counsel to the President and CEO, the RBC Royal Trust Operating Committee, and leads the design, delivery, and ongoing evolution of communications, internal thought leadership, some sales enablement support, and the digital platforms that connect RBC Royal Trust’s people and partners.

What is the opportunity?

The Director, Corporate Engagement and Internal Identity is accountable for shaping and executing RBC Royal Trust’s internal communications strategy (including client facing) in service of the business’s growth, internal brand reputation, and employee engagement objectives, with a focus on digital tactics and tools. The role provides strategic counsel to the President and CEO, the RBC Royal Trust Operating Committee, and leads the design, delivery, and ongoing evolution of communications, internal thought leadership, some sales enablement support, and the digital platforms that connect RBC Royal Trust’s people and partners.

What will you do?

• Lead RBC Royal Trust’s internal thought leadership strategy, shaping the narrative and ensuring timely, high-quality content across all internal channels, including newsletters, town halls, leadership communications, and the RTnet intranet. Examples include internal and external partnering events to continue to drive visibility and the business of RBC Royal Trust to our internal and external distribution partners
• Own and modernize RBC Royal Trust’s digital communications ecosystem supporting the role - RTnet, AI integration, client online sites, and internal communications technology - driving platform evolution to improve productivity, engagement, and the employee experience
• Proactively cultivate relationships with leaders and communications teams across all RBC businesses to identify and create opportunities for RBC Royal Trust visibility and inclusion in enterprise-wide initiatives, communications, and events
• Plan and execute employee focused programs and events including town halls, national virtual events, and recognition initiatives, that build connection and reinforce RBC Royal Trust’s culture and strategic priorities
• Support distribution teams with tools, collateral, and on-demand materials, including client proposals, sales team bios, and event support, ensuring all tools remain current and strategically aligned
• Coordinate with the President’s office to track upcoming market visits and speaking engagements, and proactively notify regional sales teams to leverage the President’s presence for client meetings and relationship‑building opportunities
• Ensure regulatory compliance and brand integrity across all communications, collateral, and digital platforms, acting as the primary liaison with Legal, Compliance, and Brand
• Lead, develop, and manage the team, fostering a high‑performing culture aligned with RBC values and RBC Royal Trust’s strategic priorities. The incumbent must be both a proactive and strategic thinker to guide the business and its initiatives from a communications and engagement perspective, and a strong tactical executor of each plan

What do you need to succeed?

Must haves:

• 7-15 years of experience managing national or regional communications strategies and initiatives, with proven experience leading digital communications platform transformation and intranet management
• Excellent written, verbal, and electronic communication skills with strong copywriting ability and meticulous attention to detail
• People management experience with a track record of developing high‑performing teams and fostering a collaborative, inclusive team culture
• Strong understanding of regulatory compliance and brand governance in financial services, with experience acting as a liaison with Legal and Compliance
• Experience with web content management systems, HTML, responsive design and leveraging AI tools for content development
• Strong stakeholder management and relationship‑building skills across lines of business, with the ability to work under pressure and meet deadlines in a fast‑paced environment

Nice‑to‑have:

• Professional designation in communications or digital strategy
• Proficiency in French
• Knowledge of estate and trust services with the ability to stay current on related issues
• Experience with video production, design or animation software

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high‑performing team.
• Flexible work/life balance options.
• Opportunities to do challenging work.
• Opportunities to take on progressively greater accountabilities.
• Access to a variety of job opportunities across business.

Job Skills

Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Long Term Planning, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall Model

Additional Job Details

Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Job Type: Regular

Pay Type: Salaried

Posted Date: 2026-11-09

Application Deadline: 2026-11-23

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.