Director, Corporate Engagement and Internal Identity

Royal Bank of Canada; Toronto; On-site; CAD 150,000 - 230,000; Full time

Benefits offered by this job

Total Rewards Program

Flexible benefits

Stock options where applicable

Job summary

RBC Royal Trust seeks a Director of Corporate Engagement and Internal Identity to shape and execute its internal communications strategy, including client-facing elements, with a focus on digital tactics and tools.

You will counsel senior leadership and lead the design, delivery, and evolution of communications, internal thought leadership, and intranet platforms to connect RBC Royal Trust's people and partners.

Qualifications

• 7–15 years of experience in national or regional communications programs.
• Proven experience leading digital communications platform transformation and intranet management.
• Strong copywriting, written and verbal communication skills.
• People management experience with high-performing teams and inclusive culture.

Responsibilities

• Lead internal thought leadership strategy across channels (newsletters, town halls, leadership comms, RTnet).
• Modernize RBC Royal Trust's digital communications ecosystem (RTnet, AI, client sites) to boost productivity and engagement.
• Cultivate relationships with leaders across RBC businesses to drive visibility in enterprise initiatives.
• Plan and execute employee-focused programs (town halls, virtual events) reinforcing culture and priorities.
• Support distribution teams with tools and collateral aligned with strategy.
• Coordinate with the President's office on market visits and leverage executive presence for client engagement.
• Ensure regulatory compliance and brand integrity across communications and digital platforms.
• Lead and develop the team, fostering a high-performing culture aligned with RBC values.

Skills

Digital communications

Stakeholder management

Team leadership

Regulatory compliance

Copywriting

HTML basics

CMS platforms

AI tools

Tools

CMS platforms

AI tools

HTML

Job description

What is the opportunity?

The Director, Corporate Engagement and Internal Identity is accountable for shaping and executing RBC Royal Trust's internal communications strategy (including client facing) in service of the business's growth, internal brand reputation, and employee engagement objectives, with a focus on digital tactics and tools. The role provides strategic counsel to the President and CEO, the RBC Royal Trust Operating Committee, and leads the design, delivery, and ongoing evolution of communications, internal thought leadership, some sales enablement support, and the digital platforms that connect RBC Royal Trust's people and partners.

What will you do?

• Lead RBC Royal Trust's internal thought leadership strategy, shaping the narrative and ensuring timely, high-quality content across all internal channels, including newsletters, town halls, leadership communications, and the RTnet intranet. Examples include internal and external partnering events to continue to drive visibility and the business of RBC Royal Trust to our internal and external distribution partners
• Own and modernize RBC Royal Trust's digital communications ecosystem supporting the role - RTnet, AI integration, client online sites, and internal communications technology - driving platform evolution to improve productivity, engagement, and the employee experience
• Proactively cultivate relationships with leaders and communications teams across all RBC businesses to identify and create opportunities for RBC Royal Trust visibility and inclusion in enterprise-wide initiatives, communications, and events
• Plan and execute employee focused programs and events including town halls, national virtual events, and recognition initiatives, that build connection and reinforce RBC Royal Trust's culture and strategic priorities
• Support distribution teams with tools, collateral, and on-demand materials, including client proposals, sales team bios, and event support, ensuring all tools remain current and strategically aligned
• Coordinate with the President's office to track upcoming market visits and speaking engagements, and proactively notify regional sales teams to leverage the President's presence for client meetings and relationship-building opportunities
• Ensure regulatory compliance and brand integrity across all communications, collateral, and digital platforms, acting as the primary liaison with Legal, Compliance, and Brand
• Lead, develop, and manage the team, fostering a high-performing culture aligned with RBC values and RBC Royal Trust's strategic priorities. The incumbent must be both a proactive and strategic thinker to guide the business and its initiatives from a communications and engagement perspective, and a strong tactical executor of each plan

What do you need to succeed?

Must haves:

• 7-15 years of experience managing national or regional communications strategies and initiatives, with proven experience leading digital communications platform transformation and intranet management
• Excellent written, verbal, and electronic communication skills with strong copywriting ability and meticulous attention to detail
• People management experience with a track record of developing high-performing teams and fostering a collaborative, inclusive team culture
• Strong understanding of regulatory compliance and brand governance in financial services, with experience acting as a liaison with Legal and Compliance
• Experience with web content management systems, HTML, responsive design and leveraging AI tools for content development
• Strong stakeholder management and relationship-building skills across lines of business, with the ability to work under pressure and meet deadlines in a fast-paced environment

Nice-to-have:

• Professional designation in communications or digital strategy
• Proficiency in French
• Knowledge of estate and trust services with the ability to stay current on related issues
• Experience with video production, design or animation software

What's in it for you?

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Flexible work/life balance options.
• Opportunities to do challenging work.
• Opportunities to take on progressively greater accountabilities.
• Access to a variety of job opportunities across business.

Job Skills

• Communication
• Critical Thinking
• Effectiveness Measurement
• Financial Regulation
• Interpersonal Relationsh