Director, Client Growth & Engagement, GRS

Canada Life; Lasalle; On-site; CAD 114,000 - 164,000; Full time

Benefits offered by this job

Education reimbursement

Mental health benefit

Volunteer day

Pension plan

Employee discounts

Job summary

Canada Life is seeking aDirector, Client Growth & Engagement within the Retirement & Savings division to drive growth, engagement and retention across Canada Life's member base. You will own engagement strategy, lead digital initiatives, and partner across Marketing, Digital, and Tech to optimize journeys and outcomes.

You will develop omni-channel campaigns, establish a test-and-learn framework, and translate business objectives into actionable plans.

Qualifications

• 7-10 years of experience in growth, customer experience, client engagement, sales enablement, or related leadership roles.
• Experience designing and delivering campaigns or initiatives that drive engagement, conversion, and growth.
• Strong understanding of customer journeys and client experience improvement practices.
• Strong understanding of Test & Learn best practices.
• Experience using data and client insights to identify opportunities and improve outcomes.
• Proven ability to manage multiple initiatives and priorities simultaneously.
• Strong collaboration and stakeholder management skills.
• Ability to translate business objectives into practical plans and measurable results.
• Experience in insurance, wealth, financial services, or a related industry.

Responsibilities

• Own the development and delivery of growth, engagement and retention strategies across Retirement & Savings.
• Develop and execute omni-channel campaigns and engagement programs to drive results.
• Develop and maintain the digital engagement strategy and advise on journeys and client outcomes.
• Establish and lead a test-and-learn framework for experimentation and improvement.
• Lead Voice of Client programs and CSAT/NPS initiatives within Retirement & Savings.
• Partner with Performance Management to identify opportunities and prioritize funnel actions.
• Measure, monitor and report on impact of growth initiatives.
• Collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to implement initiatives.
• Partner with CAS leaders to create a connected experience for plan members and clients.
• Act as strategic thought partner to AVP with insights and recommendations.

Skills

Growth leadership

Campaign design

Customer journey

Test & Learn

Data-driven Insights

Project management

Stakeholder management

Strategic planning

Insurance/Financial services

Job description

Permanent Full Time

Client Advisory Services (CAS) is Canada Life's advice and sales organization focused on building individual relationships with plan members and clients.

Our Retirement & Savings team helps bring that ambition to life by connecting plan members with advice, education and planning support throughout their financial journey. Through retirement planning, savings advice and targeted engagement programmes, we help Canadians make informed financial decisions and improve their long-term financial well-being.

Reporting to the AVP, Client Advisory Retirement & Savings, the Director, Client Growth & Engagement is responsible for driving client growth, engagement and retention outcomes across Canada Life's Retirement & Savings business. This role owns the engagement strategy that connects members to advice across key segments. Working closely with Performance Management, Marketing, Digital, Technology, and other key partners, the Director translates business objectives and member insights into targeted engagement strategies, campaigns and experiences that drive measurable business outcomes. This role also leads the team's digital strategy, test-and-learn framework, and voice of client programmes to continuously improve engagement, conversion and retention results.

What You Will Do

• Own the development and delivery of growth, engagement and retention strategies that support Retirement & Savings sales, client engagement, and business objectives


• Develop and execute omni-channel campaigns, outreach strategies and targeted engagement programs to drive results


• Develop and maintain the Retirement & Savings digital engagement strategy, identifying opportunities to improve digital experiences, communications, advice journeys and client outcomes


• Establish and lead a test-and-learn framework that supports ongoing experimentation, innovation and continuous improvement across key business segments


• Lead Voice of Client programs and serve as the key stakeholder for client satisfaction initiatives, including CSAT, NPS and member feedback programs within Retirement & Savings


• Partner with Performance management to identify opportunities within the sales funnel and prioritize actions that improve results


• Measure, monitor and report on the impact of growth and engagement initiatives


• Collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to implement initiatives


• Partner with Client Growth & Engagement leaders across CAS to create a more connected experience for plan members and clients


• Act as a strategic thought partner to the AVP, providing insights, recommendations and growth strategies that support the continued evolution of the Retirement & Savings business

What You Will Bring

• 7-10 years of experience in growth, customer experience, client engagement, sales enablement, or related leadership roles


• Experience designing and delivering campaigns or initiatives that drive engagement, conversion, and business growth


• Strong understanding of customer journeys and client experience improvement practices


• Strong understanding of Test & Learn best practices


• Experience using data and client insights to identify opportunities and improve outcomes


• Proven ability to manage multiple initiatives and priorities simultaneously


• Strong collaboration and stakeholder management skills


• Ability to translate business objectives into practical plans and measurable results


• Experience in insurance, wealth, financial services, or a related industry

The base salary for this position is between $114,200 - $164,200 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to$2,000 annually towards education reimbursement.


• Health & Wellness:Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.


• Time Off:In addition to regular vacation and personal days, we support community involvement with a volunteer day.


• Financial Security:Company-matching pension plan,share ownership program and additionalinvestment options.


• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!


• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about Canada Life.

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact [e-mail]. All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.