Director, Brand Marketing & PR - Media

Loblaw Advance; Toronto; On-site; CAD 150,000 - 180,000; Full time

Job summary

An innovative media and advertising technology division is seeking a dynamic Director of Brand Marketing & PR. This pivotal role involves translating product strategies into impactful marketing plans that drive awareness and client success. You will collaborate across teams to foster strong client relationships and establish market leadership. Join a forward-thinking company that values authenticity and collaboration, and work with some of the best minds in the industry. If you're passionate about shaping the future of retail and media, this is the opportunity for you!

Benefits

Flexible Work Hours

Career Development Opportunities

Health and Wellness Programs

Employee Discounts

Community Engagement Initiatives

Qualifications

• 5-10+ years of progressive brand marketing experience.
• Proven track record as a strategic brand marketing leader.
• Exceptional storytelling and communication skills.

Responsibilities

• Lead the expansion and growth of Loblaw Advance's media division.
• Craft compelling content and narratives for brand leadership.
• Define and track KPIs for brand engagement and campaign effectiveness.

Skills

Brand Marketing

Public Relations

B2B Marketing

Digital Marketing

Content Marketing

Project Management

Storytelling

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Salesforce Marketing Cloud

Adobe Creative Suite

Jira

Coda

Job description

Join to apply for the Director, Brand Marketing & PR - Media role at Loblaw Advance

Join to apply for the Director, Brand Marketing & PR - Media role at Loblaw Advance

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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Loblaw Advance drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Loblaw Advance, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

The impact you’ll make:

We are seeking a dynamic and strategic Director of Brand Marketing & PR to lead the expansion and growth of Loblaw Advance, our innovative media and advertising technology division. In this pivotal role, you will translate product and business strategies into impactful marketing and communication plans, driving awareness, adoption, and client success. You will be a key collaborator across product marketing, sales, strategy, and account teams, fostering strong client relationships and market leadership.

What you’ll do:

Build the Brand and Drive Thought Leadership:

• Craft compelling content and insight-driven narratives to establish Loblaw Advance as a category leader in media innovation
• Spearhead PR initiatives, awards submissions, speaking engagements, and strategic sponsorships to elevate market visibility
• Publish impactful whitepapers, case studies, and industry research to establish credibility and showcase media innovation
• Manage brand presence through strategic events, activations, educational series, and branded merchandise
• Lead and mentor the brand marketing team, ensuring alignment with brand strategy, business goals, and executional excellence.
  
  

Sales Enablement & Lead Generation:

• Develop and execute targeted digital marketing campaigns across email, social media, the Loblaw Advance website, and newsletters, leveraging Salesforce Marketing Cloud and LMS tools to generate qualified leads.
• Create and maintain sales enablement materials, including prospecting initiatives, LinkedIn campaigns, and lead generation content, to support sales team efforts.
• Shape go-to-market strategies for new media products, building compelling selling narratives and driving market adoption.
  
  

Measurement & Optimization:

• Define and track key performance indicators (KPIs) for brand engagement, marketing-influenced pipeline growth, and overall campaign effectiveness.
• Analyze marketing data and campaign performance to identify areas for optimization and improvement, maximizing client engagement and business results.
• Monitor emerging media trends and competitive landscape to identify opportunities for Loblaw advance to lead the market and innovate.
  
  

What You’ll Bring:

• Proven track record as a strategic and self-directed brand marketing leader with the ability to motivate, organize, and align cross functional teams to achieve business goals
• 5-10+ years of progressive brand marketing and communications experience, with a focus on B2B marketing, sales enablement, and client growth
• Extensive experience across various marketing communication channels, including event marketing B2B social media, content marketing (whitepapers, newsletters), and website management
• Deep understanding of the media, advertising technology, or retail/consumer packaged goods sectors
• Exceptional storytelling and communication skills, with the ability to translate complex data and insights into persuasive narratives
• Strong project management skills and the ability to prioritize high impact initiatives
• Experience with Adobe Creative Suite or similar design tools and a strong visual design sense
• Experience with Salesforce Marketing Cloud, Coda, Jira preferred
  
  

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:

Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

#FR

#SS #MARKET #ON

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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