Director, Brand and Institutional Marketing

Canadian Imperial Bank of Commerce; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Join CIBC Asset Management as a Marketing Strategist where you will lead brand strategy and execution targeting institutional clients. This role involves collaboration with investment teams to drive compelling marketing initiatives and optimize results, while fostering a culture of inclusive growth. Bring your passion for marketing and analytical skills to help shape our brand.

Benefits

Competitive salary

Incentive pay

Banking benefits

Defined benefit pension plan

Employee share purchase plan

Vacation offering

Wellbeing support

MomentMakers recognition program

Qualifications

• 7-10 years' experience in marketing in asset management with institutional channel focus.
• Proficient in developing marketing strategies and campaigns.
• Strong understanding of the investment industry regulations and products.

Responsibilities

• Develop marketing strategies and campaigns targeting institutional clients.
• Collaborate with various teams to produce marketing materials and content.
• Measure the impact of marketing efforts and optimize campaigns based on insights.

Skills

Analytical Thinking

Campaign Development

Communication

Customer Engagement

Leadership

Operational Efficiency

Education

Degree in Marketing, Business or Commerce

Tools

Microsoft Office

Seismic

Adobe

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

CIBC Asset Management is among the largest asset managers in Canada with over $200 billion in assets under management. CIBC Asset Management offers and supports a variety of investment solutions and strategies to meet the needs of investors in the Institutional and Retail market segments.

The successful candidate will lead the marketing strategy and execution for the CIBC Asset Management brand and Institutional business. Reporting to the Executive Director of Marketing the candidate will work closely with investment teams, institutional consultant relations and client servicing to support the goals and objectives of the institutional distribution team. The candidate will also work with the business and CIBC’s enterprise brand partners to lead the strategy, evolution and ongoing governance of the asset management brand. Furthermore, the individual will work closely with marketing partners such as digital, events, thought leadership, compliance and design to bring the right value proposition, positioning, messaging, and channel strategies to life.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed

• Marketing strategy development- Partner with internal stakeholders to understand the business objectives and develop a marketing strategy based on insights, market research and other relevant data to assist with growth and expansion of our Institutional business.
• Campaign development and execution- Integrate business goals and project objectives to lead and develop compelling marketing campaigns across owned and paid media, working with internal and external agencies and media partners.
• Marketing content creation- With a deep understanding of the industry and competitors, support the development and execution of institutional marketing across new marketing materials, digital content, communications, social media, as well as maintenance of existing marketing content.
• Events and sponsorships- Support the calendar of industry sponsorships and publications, and provide recommendations of target events and publications to optimize the Institutional advertising and events strategy.
• Product positioning and messaging- With a strong understanding of the investment industry, you will work closely with the product team to combine complex product information with expert storytelling to craft compelling positioning and messaging of our investment strategies.
• Measure impact- E stablish measures of success for marketing campaigns and share progress, insights, and recommendations for optimizing results with other team members and leaders across the organization.

Who You Are

• You have a degree with a specialization in Marketing, Business or Commerce (CFA, CIM, CSC considered an asset).
• You can demonstrate 7-10 years’ experience of related marketing experience in the asset management industry, with three in the institutional channel. Excellent knowledge and understanding of the investment industry regulations and products. Experience in brand strategy and working with media, including advertising, sponsored content and PR. Working knowledge of platforms and tools such as Seismic, Adobe and Microsoft Office.
• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners and have a proven track record of building strong partnerships across sales and product teams, collaborating across multiple levels of a globally diverse organization.
• You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making. You are an experienced leader, with experience leading strategic and tactical marketing initiatives. Resourceful and independent planner who is solutions-oriented and thrives on thinking critically.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management