Director, CGAM Brand and Sales Enablement

CIBC Asset Management; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading bank is seeking a skilled Director in Brand Marketing to drive marketing initiatives supporting CIBC Asset Management. This role involves collaboration across various departments to elevate brand presence, develop sales strategies, and mentor a high-performing team. Ideal candidates will have extensive experience in analytical thinking and campaign development, delivering customer-centric value.

Benefits

Competitive salary and incentive pay

Employee share purchase plan

Vacation offerings

Well-being support

Opportunity for growth and development

Qualifications

• Director level role requiring experience in brand marketing.
• Proven track record in campaign strategies and sales enablement.
• Strong analytical skills with a focus on customer engagement.

Responsibilities

• Lead development of brand marketing initiatives to support growth.
• Collaborate with various teams to enhance CIBC Asset Management brand.
• Implement effective sales campaigns and tools to improve advisor effectiveness.

Skills

Analytical Thinking

Campaign Development

Communication

Customer Engagement

Leadership

Marketing Campaign Analysis

Marketing Planning

Operational Efficiency

People Management

Job description

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What Youll Be Doing

The Digital Marketing & Communications business team is a strong support for the CIBC Global Asset Management (CGAM) business enabling CIBCs core purpose : to help make our clients ambitions a reality by delivering services and products ensuring long-term growth.

Reporting to the Executive Director CGAM Marketing this role is accountable for the development and delivery of Brand marketing initiatives (driving awareness and consideration of CGAM) and Sales Enablement initiatives (sales campaigns for different advisory groups sales tools and support) supporting advisors and clients in achieving their financial ambitions with insights education expert perspectives and marketing planning that closely aligns with CGAMs overall strategy and priorities.

Working in close partnership Digital Product Portfolio and Sales teams the incumbent is responsible for leading the development and implementation of programs and campaigns with an understanding of the business priorities and imperatives.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How Youll Succeed

• Data & Insights / Analytics / Research- You will be responsible for developing key client insights and data structure to identify opportunities that cultivate new growth opportunities coaching and guiding the respective teams to deliver client-centric value-add results. Conduct and deliver analysis that presents comprehensive views on business challenges and support recommendations approaches and solutions; convince / influence stakeholders to adopt recommendations or new approaches.
• Media and Agency Strategies Deep understanding of the marketing funnel driving measurable sales through appropriate media leading to digital channels and solutions.
• Sales Effectiveness and Marketing - Understanding the sales cycles for different advisory groups and the investment purchase cycles for investors with and without an advisory relationship. Leading internal and external sales campaigns and growth strategies to improve the sales teams effectiveness and scale including the development of sales tools and support for end client relationships (workshops brochures decks etc.).
• Relationships Building - Work collaboratively with groups across CIBC such as Corporate Communications and Enterprise Brand to develop public relations and brand strategies that help elevate the CGAM brand. Develop strong strategic partnerships with leaders across CIBC including : Retail Bank channel Wood Gundy Private Wealth Management Imperial Service Corporate Communications CIBC Asset Management and Regulatory / Oversight teams.
• Leadership - Coach and mentor the brand and sales enablement team. Attract and retain high performance staff. Develop a trusted working relationship with the sales force and other areas of the marketing group.
• Campaign Management - Responsible for thestrategy and execution of brand and sales enablement marketing campaigns in order to elevate the CGAM brand demonstrate strong partnership with key partner groups and drive incremental sales and AUM growth.

Who You Are

• You put our clients first . You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do. You are a strong contributor to the client journeys and experience strategies and implementation models.
• Youre passionate about people . You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity and will lead the Private Wealth business marketing for multiple sub-businesses Wood Gundy Private Banking CPIC and Trust and Estate.
• You have knowledge in Data & Insights / Analytics / Research .
• You can demonstrate experience in media and campaign strategies supporting the Brand Marketing and to elevate the expertise of each sub-business / advisors and can be a strong contributor in key areas such as : the client journeys experience strategies implementation models marketing planning strategic funding process and cycles.
• Values matter to you . You bring your real self to work and you live our values trust teamwork andaccountability.

LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program

• an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

• Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit .

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking Campaign Development Communication Customer Engagement Leadership Marketing Campaign Analysis Marketing Planning Operational Efficiency People Management

Required Experience :

Director

Key Skills

Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care

Experience : years

Vacancy : 1

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Director Brand • Toronto, Ontario, Canada