Director of Public Relations & Brand Engagement

Toronto Star; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Toronto Star seeks a Director of Public Relations & Brand Engagement to shape its public relations strategy and elevate brand awareness. This key role involves building relationships with the media, leading strategic marketing initiatives, and fostering audience engagement focused on impactful journalism. Join a vibrant team driving innovation at Canada's largest daily newspaper.

Benefits

Inclusive work culture

Commitment to innovation

Engagement in meaningful journalism

Qualifications

• Minimum 7 years in senior roles with at least 4 years in leadership.
• Proven track record in strategic marketing and media relations.
• Strong knowledge of the Canadian media landscape.

Responsibilities

• Lead public relations strategy and brand positioning.
• Develop integrated marketing strategies for audience engagement.
• Enhance visibility through strategic stakeholder communication.

Skills

Storytelling

Strategic Marketing

Public Relations

Digital Engagement

Education

Undergraduate degree in Public Relations, Marketing, Communications, Journalism, English

Tools

Data Analytics

Social Media Tools

Job description

Director of Public Relations & Brand Engagement

Join to apply for the Director of Public Relations & Brand Engagement role at Toronto Star

Director of Public Relations & Brand Engagement

Join to apply for the Director of Public Relations & Brand Engagement role at Toronto Star

Job Title: Director of Public Relations & Brand Engagement

Location: Toronto, ON (Hybrid)

About Torstar

Home to the Toronto Star, Canada’s largest daily newspaper, and other trusted brands including The Hamilton Spectator, Waterloo Region Record, The Peterborough Examiner, St. Catharines Standard, Welland Tribune, Niagara Falls Review and over a dozen local community news sites, Torstar is a progressive media organization dedicated to impactful journalism, community engagement and storytelling with purpose.

Torstar is committed to innovation, audience engagement, and the long-term sustainability of high-quality journalism in an increasingly complex and fast-changing media landscape.With the thoughtful integration of emerging technologies like data analytics, AI-powered tools and modern content platforms, we deliver high-quality trusted news with speed, precision and interactivity. Our continuous evolution reflects our deep commitment to innovation in the service of journalism, ensuring that our newsrooms remain agile, audience-centric, and equipped to thrive in a rapidly evolving digital media ecosystem, without ever sacrificing reader trust.

Our Commitment to Diversity

We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe thatwhat makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Job Description

We are seeking a dynamic, strategic, and collaborative Director of Public Relations & Brand Engagementto lead our public relations strategy, brand positioning, stakeholder engagement and content-driven marketing initiatives. This role is responsible for elevating the vital news brands under the Torstar umbrella, expanding their reach and impact through compelling campaigns, government and stakeholder relations, strategic partnerships and innovative communications strategies. You will work closely with senior leadership to build meaningful connections with audiences, partners, government and the Canadian public. A strong understanding of marketing strategy is essential to extend reach, enhance engagement and amplify our messaging across digital channels.

Key Responsibilities

• Public & Media Relations: Serve as the primary liaison for public relations, maintaining strong relationships with media, community partners and key stakeholders to advance Torstar’s public image and initiatives.
• Strategic Marketing Leadership: Develop and execute integrated marketing strategies that grow brand awareness, engagement and subscriber loyalty for the Toronto Star and other Torstar assets.
• Multimedia Integration: Leverage diverse tools to support public relations efforts, engage target audiences and enhance the visibility and impact of campaigns. Ensure content and messaging are optimized for performance across digital platforms.
• Content Leverage & Campaigns: Collaborate with editorial, product and partnership teams to amplify compelling newsroom content and leverage it for audience-building campaigns across digital, print and event platforms.
• Stakeholder Communication: Develop proactive communication strategies that support corporate initiatives and reinforce Torstar’s mission. Engage with government institutions, civic organizations and strategic partners. Provide support to Torstar’s policy team by amplifying messaging, providing strategic advice on campaigns and events and supporting industry collaboration and innovation.
• Cross-Functional Collaboration: Work closely with the Executives, Publisher of Toronto Star, Marketing team and editorial leadership to align marketing efforts with audience growth goals, strategic initiatives and external collaborations.
• Measurement & Optimization: Use data and analytics to assess campaign effectiveness, media impact and audience sentiment; adapt strategies to maximize performance and reach.

Qualifications

• Undergraduate degree or equivalent in Public Relations, Marketing, Communications, Journalism, English or other related discipline.
• A minimum of 7 years in progressively more senior roles with at least 4 years of leadership experience in marketing, public relations, policy or communications—ideally in media, tech, publishing or a mission-driven brand.
• Proven track record in developing and executing strategic marketing plans and media relations campaigns.
• Strong storytelling skills and an ability to translate editorial content into high-impact messaging.
• Experience working with executive teams, stakeholders and community partners.
• Excellent written and verbal communication skills.
• Strong knowledge of social media platforms, tools and analytics with an ability to develop effective digital engagement strategies.
• Knowledge of the Canadian media landscape, public affairs or civic engagement is a strong asset.

Why Join Torstar?

• Be part of a progressive media brand that is committed to impactful journalism, democracy and innovation, whose diverse content assets reach over 11 million Canadians.
• Work at the intersection of journalism, policy and digital transformation.
• Contribute to meaningful conversations that shape Canadian society, working with an organization that is 100% Canadian-owned and operated.

Additional Information

AODA

We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Newspaper Publishing

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