Director, AI Operations

TBWA\\Canada; Toronto; On-site; CAD 100,000 - 120,000; Full time

Job summary

TBWA\Canada is seeking a Director, AI Operations to scale and integrate AI across its Canadian portfolio. You will report to the Head of AI and bridge technical innovation with agency execution to drive growth.

You will lead operational scaling, workflow integration, infrastructure health, and performance tracking, while fostering an innovation pipeline and end-to-end approvals for new AI tools. Strong cross-functional collaboration is essential.

Qualifications

• 7+ years of experience in operations, project management, program management, account leadership, innovation, digital transformation, or related field.
• Experience in advertising/marketing/creative/agency environment preferred.
• Experience leading cross-functional projects from strategy through implementation.
• Strong understanding of AI technologies, platforms, tools and capabilities.
• Experience using generative AI tools and platforms.

Responsibilities

• Operational scaling across departments with standardized AI deployment frameworks.
• Audit workflows to identify AI-ready touchpoints and deploy use cases.
• Oversee AI platforms' operational health and access to Omnicom AI ecosystem.
• Define and track ROI, time-savings, and output metrics for AI initiatives.
• Scout for emerging AI tools and lead rapid proofs of concept.
• Navigate end-to-end vetting for new AI tools.
• Shape AI workflows using Node-based tools like n8n, Figma Weave, Magnific.

Skills

Operations

Project management

Agency environment

AI technologies

Generative AI tools

Tools

n8n

Figma Weave

Magnific

Job description

As the Director, AI Operations, you will be the operational force behind the scaling and integration of Artificial Intelligence across Omnicom’s Canadian portfolio Reporting directly to the Head of AI, Omnicom Advertising Canada, you will bridge the gap between cutting-edge technical innovation and real-world agency execution.

What You’ll Do:

• Operational Scaling: Working the VP, Agency Operations, implement standardized frameworks for AI deployment across departments to ensure consistency, efficiency, and compliance.
• Workflow Integration: Audit existing agency workflows to identify AI-ready touchpoints, deploying use cases that reduce manual overhead and elevate human creativity.
• Infrastructure Management: Oversee the operational health of AI platforms, ensuring seamless access to the Omnicom AI ecosystem and approved third-party tools.
• Performance Tracking: Define and track key metrics (i.e. ROI, time-savings, output volume) to quantify the impact of AI initiatives on agency growth.
• Innovation Pipeline: Proactively scout for emerging AI tools and lead rapid Proof of Concept experiments to test agency applications before scaling.
• Onboarding & Approvals: Navigate end-to-end the internal vetting process for new AI tools.
• AI workflows: Shape the workflows and internal experience withNode-based tools (n8n, Figma Weave, Magnific).

What You Bring:

• 7+ years of experience in operations, project management, program management, account leadership, innovation, digital transformation, or a related field.
• Experience working in an advertising, marketing, creative, media, technology, or agency environment strongly preferred.
• Demonstrated experience leading complex, cross-functional projects from strategy through implementation.
• Experience managing multiple workstreams, timelines, priorities, and stakeholders in a fast-paced environment.
• Strong understanding of AI technologies, platforms, tools, and emerging capabilities, with a genuine interest in how AI is transforming the creative and marketing landscape.
• Practical experience using or implementing generative AI tools and platforms such as ChatGPT, Claude, Gemini, Microsoft Copilot, Adobe Firefly, or similar tools.
• Experience identifying opportunities to improve workflows, automate processes, increase efficiency, and enhance team capabilities through technology.
• Experience working with senior leadership and influencing stakeholders across multiple disciplines.
• Demonstrated ability to translate complex technology concepts into clear, actionable recommendations for non-technical audiences.
• Experience developing processes, frameworks, playbooks, guidelines, or operating models that help teams adopt new tools and ways of working.
• Comfortable working in an environment where technology, platforms, and best practices are constantly evolving.

Who We Are:

TBWA is The Disruption® Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future.

We believe in doing the brave thing.

Doing the brave thing is about courage. It’s about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach. TBWA\Canada develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in Toronto, Edmonton and Montreal.

The Company:

At TBWA\Canada, Diversity, Equity, Inclusion, and Belonging (DEIB) are our core values. We are committed to a diverse workforce and aim to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. We welcome applicants from all backgrounds and lived experiences. If you require an accommodation during the recruitment process, please contact our Human Resources team and we would be happy to work with you to meet your needs.

The salary range for this position is $100,000 - $120,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity. This posting represents an active vacancy that we are currently hiring for.

AI Use:

TBWA\Canada uses artificial intelligence (AI) tools to support parts of our hiring process, such as enhancing job postings and analyzing resumes. These tools assist our recruitment team but will never replace the human judgement that guides our hiring decisions. We will only contact shortlisted candidates for this role.

Notice: Online Hiring Scams

Please be aware that individuals not associated with TBWA\Canada and/or Omnicom Advertising Group have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

TBWA\Canada / Omnicom Advertising Group will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social insurance number or a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing (Zoom or Microsoft Teams only), not through text or messaging apps (WhatsApp, Facebook Messenger, FaceTime, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area, and contact our local Human Resources team.