Digital Shelf & Media Analyst - Hybrid Role

Canadian Inclusion; Mississauga; Hybrid; CAD 71,000 - 93,000; Full time

Benefits offered by this job

Mars University

Competitive pay & bonus

Job summary

Mars Snacking is seeking a Digital Merchandiser & Media Analyst (Finance) to drive digital shelf presence across major retailer sites and execute data-driven media initiatives. This hybrid role balances content strategy, asset development, and analytics to optimize online performance.

You will manage digital product content, collaborate with marketing and sales teams, and leverage tools like Salsify, GS1, and Amazon Vendor Central to deliver high-quality, on-brand experiences.

Qualifications

• Post Secondary education in a related field.
• 2 to 3 years of experience in digital commerce, digital analytics, or digital merchandising.
• Strong proficiency navigating key vendor and content platforms (e.g. Amazon Vendor Central, Salsify, GS1).
• Experience in media and integrated communications in CPG or agency environments would be an asset.
• Strong analytical mindset with the ability to translate data into business insights.
• Proven project management skills, attention to detail and a commitment to maintaining high-quality standards.

Responsibilities

• Develop and implement digital merchandising strategies to achieve sales targets and enhance the online shopping experience.
• Partner with Internal Marketing team to align on content briefing and lead projects with external marketing agencies to lead the development of digital assets (copywriting, SEO optimization, Image creation, video development, media assets creation).
• Align with global guidelines and best practices for asset creation across core portfolio, Innovation launches, micro-moments, seasonal periods, and transitional Items. Make recommendations for staying ahead of competition.
• Own the end-to-end management of digital product content across key retailer platforms. Point of contact for digital & media assets, retailer guidelines, content strategy, optimization, and implementation.
• Collaborate with sales teams to update Product Detail Pages (PDP's) across retailer websites to improve brand presence on the digital shelf and enhance online shopper experience.
• Drive Perfect Digital Store improvements across retailer websites, focusing on assortment, navigation, content, and search
• Serve as the subject matter expert for Salsify, GS1, and Amazon Vendor Central. Identify, troubleshoot, and resolve common content and catalogue issues, including backend errors, listing suppression, broken content, image issues, variation issues, and product availability problems.
• Build, maintain, and continuously improve dComm performance dashboards. Ensure data accuracy and maintain recurring reporting processes.
• Support the analysis of performance trends across retailers, brands, and categories and identification of commercial opportunities to improve traffic, conversion, and sales across Pureplay, Omni-channel, and On Demand Delivery channels.
• Utilize web analytics tools to track key performance indicators (KPIs) such as traffic, conversion rates, and average order value.
• Lead total dComm scorecard reporting every period. Support monthly business reviews and retailer performance reporting.
• Monitor competitor activities and industry trends to identify opportunities and potential threats.
• Support Mars Snacking Media lead and agencies in execution of select media plans and PESO activations, ensuring on-budget and on-time delivery.
• Support management of budgets, forecasting, invoicing, and governance processes. pro-actively identify risks, resolve issues, drive continuous improvement across ways-of-working.
• Support Media lead and agencies in guiding measurement and optimization of select campaign performance, ensuring translation of data into clear recommendations to improve investment effectiveness and business outcomes.
• Collaborate with key agencies and internal stakeholders, driving effective partnership across brand, digital, dComm, finance, legal, and procurement teams.

Skills

Digital merchandising

Digital analytics

Vendor platforms navigation

Media experience

Analytical mindset

Project management

Education

Post-secondary education in related field

Tools

Salsify

GS1

Amazon Vendor Central

Job description

Mars Snacking is seeking a Digital Merchandiser & Media Analyst (Finance) to drive digital shelf presence across major retailer sites and execute data-driven media initiatives. This hybrid role balances content strategy, asset development, and analytics to optimize online performance.

You will manage digital product content, collaborate with marketing and sales teams, and leverage tools like Salsify, GS1, and Amazon Vendor Central to deliver high-quality, on-brand experiences.