Digital Product Manager

Jewlr; London; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Jewlr, a leader in personalized jewelry, seeks a Digital Product Manager to enhance their e-commerce experience. This role involves overseeing the product roadmap, leading Shopify initiatives, and optimizing customer journeys to boost conversion rates. Ideal candidates will possess strong analytical skills and experience in digital product management, especially within e-commerce.

Qualifications

• Strong understanding of Shopify Plus and its capabilities.
• Experience with CRO tools and A/B testing methodologies.
• Familiarity with DTC MarTech and product lifecycle management.

Responsibilities

• Own and evolve the digital product roadmap across the Shopify Plus ecosystem.
• Manage the full lifecycle of digital product development from discovery through deployment.
• Lead conversion rate optimisation (CRO) initiatives through structured testing.

Skills

Data-driven mindset

Strong communication skills

Strong analytical skills

Education

3–5 years of experience in digital product management

Tools

GA4

Jira

Asana

Figma

Google Analytics

Job description

We are seeking a Digital Product Manager to lead the roadmap, optimization, and continuous evolution of our e-commerce experience. You'll focus on driving conversion, enhancing customer journeys, and delivering meaningful outcomes across our Shopify-based DTC business. This role will be central to our Shopify migration project and long-term digital growth strategy.

About Jewlr

Personalized Jewelry, designed by you.

At Jewlr, we invite you into a world of possibility, a creative destination to freely discover and design jewelry that is uniquely, and meaningfully yours. Our jewelry is a celebration and a genuine reflection of who you are — your beliefs, your loves, your experiences, and your milestones. Explore endless styles and customize to mark your moments, give thoughtfully, and play with personality.

Jewlr's combination of innovative custom design technology with traditional hand made manufacturing delivers high quality jewelry that transforms your memories into timeless pieces.

Headquartered in Toronto, Canada, Jewlr was founded in 2009 with the mission to create a truly unique online experience where you choose, personalize, and customize fine jewelry.

Today, Jewlr is an internationally recognized brand employing more than 150 people and has shipped more than 1.5 million orders. Jewlr continues to grow exponentially year-by-year and has redefined the international standard for personalized jewelry.

JOIN OUR TEAM

Ever wanted to be a part of something bigger? We're working towards a fresh new look and want to hear from you

Key Responsibilities

• Own and evolve the digital product roadmap across the Shopify Plus ecosystem.
• Define requirements and prioritise features based on customer insights, stakeholder needs, and business goals.
• Lead discovery and solutioning sessions for new features and optimisation opportunities.
• Translate customer needs and technical constraints into clear user stories and acceptance criteria.
• Use qualitative and quantitative data to inform and validate product decisions.

Project Management & Execution

• Manage the full lifecycle of digital product development, from discovery through deployment.
• Partner with the Technical Program Manager to execute product delivery across sprints and initiatives.
• Collaborate cross-functionally with engineering, design, marketing, CX, and merchandising teams to align the product roadmap with business objectives.
• Support the successful migration from a legacy platform to Shopify Plus, ensuring continuity of features, data, and experience.
• Manage third-party vendors, consultants, and external partners to ensure delivery aligns with project goals and timelines.

Platform & Performance Optimisation

• Lead conversion rate optimisation (CRO) initiatives through structured testing and user behaviour analysis.
• Monitor KPIs such as CVR, AOV, LTV, bounce rate, and session depth to guide decision-making.
• Maintain deep familiarity with Shopify ecosystem apps, features, and limitations.

Data & Analytics

• Leverage tools like GA4, Full Story, Hotjar, Mouseflow, Looker Studio and Shopify reports to identify trends, UX issues, and opportunities.
• Translate insights into actionable features and optimisations to enhance customer experience and drive revenue.

Technology & Innovation

• Collaborate on solutions involving subscriptions (e.g., Recharge), ERP, and PIM integrations.
• Stay current with e-commerce trends, personalization technologies, and Shopify advancements to identify new opportunities.

Qualifications & Skills

• 3–5 years of experience in digital product management, preferably in e-commerce or DTC.
• Strong understanding of Shopify Plus and its capabilities.
• Proven experience supporting or leading website rebuilds or re-platforming projects.
• Experience with CRO tools (e.g., GA4, Full Story, Hotjar, Mouseflow) and A / B testing methodologies.
• Familiarity with subscriptions, DTC MarTech, ERP / PIM integrations, and product lifecycle management.
• Comfortable working with front-end technologies and collaborating closely with developers and designers.
• Strong communication, organisation, and prioritisation skills.
• Data-driven mindset with strong analytical skills.
• Experience using tools such as Jira, Asana, Figma, and Google Analytics.
• Experience working with datasets in BigQuery is an asset.
• Familiarity with AI-powered tools and applications is a bonus.

This is a full-time hybrid position based in Toronto.

Jewlr is an equal opportunity employer that is committed to diversity and inclusion and

providing a workplace that is free from discrimination. Jewlr is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing

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