Digital PR Executive - Outreach & Engagement

Placements24; Kimberley; Hybrid; CAD 26,000 - 36,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Health insurance

Career development

Diverse campaigns

Positive culture

Job summary

WhatJobs Direct seeks an energetic Digital PR Executive to join our team in Kimberley, Northern Cape. This hybrid role allows office and remote work, supporting client objectives by securing online coverage, building media relationships, and driving engagement across digital platforms.

You will collaborate with the PR team to develop campaigns, draft press materials, monitor coverage, and report on metrics.

Qualifications

• Bachelor's degree in PR/Marketing or related field.
• 1-3 years in digital PR or media relations.
• Excellent written and verbal communication.
• Proficient with social media platforms and engagement tactics.
• Experience with media monitoring tools is beneficial.

Responsibilities

• Conduct targeted digital media outreach for online coverage.
• Build relationships with journalists, bloggers, influencers.
• Assist in developing digital PR strategies.
• Draft and distribute press releases and media materials.
• Monitor coverage and social conversations.
• Identify guest blogging and digital collaboration opportunities.
• Support creation of compelling digital content.
• Track PR metrics and report outcomes.
• Collaborate with marketing and content teams.

Skills

Digital PR

Media relations

Social media proficiency

Content storytelling

Campaign execution

Analytical mindset

Education

Bachelor's degree in Public Relations, Marketing, Communications, or related field

Tools

PR databases

Media monitoring tools

Job description

About the Role

WhatJobs Direct is seeking an energetic and results-focused Digital PR Executive to join our team in Kimberley, Northern Cape, ZA. This hybrid role offers the flexibility to work both from our Kimberley office and remotely, providing a dynamic work environment. You will be instrumental in executing digital PR campaigns, focusing on building strong media relationships, securing online coverage, and driving engagement across digital platforms. The ideal candidate possesses excellent communication and outreach skills, a creative approach to storytelling, and a keen understanding of the digital media landscape. You will work closely with the PR team to support client objectives and enhance their online presence. Our client is dedicated to fostering a collaborative and innovative atmosphere where your contributions are valued.

Key Responsibilities

• Conduct targeted digital media outreach to secure online coverage and backlinks.


• Build and nurture relationships with journalists, bloggers, influencers, and online publications.


• Assist in developing digital PR strategies and campaign concepts.


• Draft and distribute digital press releases and media materials.


• Monitor online media coverage and social media conversations relevant to clients.


• Identify opportunities for guest blogging, partnerships, and digital collaborations.


• Support the creation of compelling digital content and narratives.


• Track and report on key digital PR metrics, such as coverage volume, sentiment, and impact.


• Collaborate with the broader marketing and content teams.

Requirements

• Bachelor's degree in Public Relations, Marketing, Communications, or a related field.


• 1-3 years of experience in digital PR, media relations, or a similar role.


• Excellent written and verbal communication skills, with strong persuasive abilities.


• Proficiency in social media platforms and understanding of online engagement tactics.


• Experience with media monitoring tools and PR databases is beneficial.


• Ability to work effectively in a hybrid model, managing tasks both in-office and remotely.


• Strong organizational skills and attention to detail.


• Proactive and self-motivated with a passion for digital media.


• Ability to work collaboratively in a team environment.

Benefits

• Competitive salary and performance-based incentives.


• Hybrid work arrangement offering flexibility.


• Health insurance coverage.


• Opportunities for career development and training.


• Exposure to a diverse range of clients and exciting campaigns.


• A positive and supportive work culture.