Digital Platforms Manager

Canadian Hockey League; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

The Canadian Hockey League is seeking a Digital Platforms Manager to oversee a network of 65 WordPress sites and a mobile app. This hybrid role involves managing day-to-day digital operations, enhancing user experiences, and driving digital marketing strategies.

The ideal candidate will have strong technical skills in WordPress, HTML/CSS, and Google Analytics, along with a passion for hockey. You'll collaborate with teams to improve digital offerings and ensure optimal user engagement.

Qualifications

• Intermediate proficiency in WordPress administration.
• Working knowledge of HTML and CSS.
• Experience with Google Analytics and/or Data Studio.
• Familiarity with REST APIs and third-party integrations.

Responsibilities

• Manage a 65-site WordPress multisite network.
• Oversee navigation menus and plugins across all properties.
• Lead configuration and deployment of marketing cards on mobile.
• Coordinate with vendors for app updates and fixes.

Skills

WordPress administration

HTML

CSS

Google Analytics

Email marketing

Social media monitoring

Job description

The Digital Platforms Manager is a hands‑on, operationally focused role at the centre of our digital ecosystem. Working closely with the Director of Technology and Digital Strategy, this person will own the management, operations, and continuous improvement of a multisite WordPress network of 65 properties, as well as an iOS/Android mobile app that can be configured to serve any of those properties.

This is an ideal opportunity for a digitally fluent, sports‑passionate professional who brings a mix of technical depth and operational capability. The successful candidate will be equally comfortable driving strategy and rolling up their sleeves — someone who takes ownership of complex digital operations and proactively identifies opportunities to improve them.

Key Responsibilities

WordPress & Website Operations

• Own the day-to-day management of a 65‑site WordPress multisite network
• Manage user roles and permissions, ensuring appropriate access controls are maintained
• Oversee navigation menus, site settings, and plugins across all properties
• Troubleshoot and resolve HTML/CSS issues, coordinating fixes with vendor partners as required
• Build new contest and microsite pages using best‑practices
• Collaborate with league and team partners on app strategy and user journeys
• Lead configuration and deployment of marketing cards, menus and navigation across iOS and Android for individual properties
• Coordinate with vendor on release planning and go‑to‑market execution for updates including app store listings

Digital Marketing & Communications

• With Marketing team, manage weekly email and push notifications campaigns including list management and performance monitoring
• Lead online contest setup, management, and coordinate fulfillment
• With an external partner, oversee online advertising operations with a solid understanding of ad systems and performance metrics

Analytics & Audience Insights

• Own the review and dissemination of audience reports from Google Analytics and Data Studio
• Derive actionable insights from analytics data and make recommendations to inform product and content decisions
• Monitor social media listening tools and proactively surface relevant insights to stakeholders

Partner & Stakeholder Engagement

• Serve as a primary point of contact for league and team partners on digital matters
• Own small and medium‑sized digital projects from intake through to delivery
• Manage vendor relationships and escalate technical issues, following through to resolution

Documentation & Process Improvement

• Develop and maintain clear, thorough documentation for all processes, workflows, and configurations
• Own the team's knowledge base and identify opportunities to improve operational efficiency

Qualifications & Skills

Technical Skills

• Intermediate proficiency in WordPress administration (multisite experience a strong asset)
• Working knowledge of HTML and CSS for troubleshooting and minor edits
• Familiarity with REST APIs, third‑party integrations, and the exchange of data between platforms
• Basic image editing skills (resizing, cropping, optimization)
• SEO knowledge and best practices
• Experience with Google Analytics and/or Data Studio, including insight generation
• Proficiency with email marketing and push notification platforms (eg MailChimp), including list management and reporting
• Working knowledge of online advertising systems (display, programmatic, or social)
• Experience with social media listening or monitoring tools

Domain Knowledge

• Excellent knowledge of sports statistics, with particular depth in hockey
• Familiarity with the Canadian junior hockey landscape is a strong asset
• Strong eye for UX and usability — able to identify friction points and advocate confidently for the user

Soft Skills & Attributes

• Excellent written and verbal communication skills
• Proven ability to manage multiple internal stakeholders with a strong customer service mindset
• Takes ownership and drives outcomes — a bias toward action with sound judgment
• Proactively identifies problems and opportunities without waiting to be directed
• Genuinely curious and self‑motivated to learn new tools and technologies
• Passion for digital technology and emerging platforms
• Highly organized with strong attention to detail

A note on Content: While strong writing skills are essential for documentation, internal communication, and partner correspondence, this role does not require the creation of public‑facing editorial content for the websites.

• This is a hybrid role. The successful candidate must be available to work from our Etobicoke, ON office a minimum of two days per week.
• Able to work flexible and/or overtime hours as needed (including evenings and weekends)

Why Join Us

• Work with a broad, diverse portfolio of 65 digital properties in the sports media space
• Gain hands‑on experience across the full digital stack — web, mobile, email, analytics, advertising, and more
• Build meaningful relationships with league and team partners across Canadian junior hockey
• Work directly with a senior leader who values initiative, growth, and getting things done

Deadline for Applications: Monday, June 22, 2026

WE SINCERELY THANK ALL APPLICANTS FOR THEIR INTEREST IN THIS OPPORTUNITY. PLEASE NOTE THAT ONLY CANDIDATES SHORTLISTED FOR FURTHER CONSIDERATION WILL BE CONTACTED.