Marketing Associate

Drive Hockey Analytics; Burnaby; Hybrid; CAD 50,000 - 75,000; Full time

Job summary

Drive Hockey Analytics in Burnaby is seeking a hands-on Marketing Associate focused on Digital Marketing to grow the customer base and advance opportunities from target through close. You’ll work across sales, marketing, and commercial operations in a hybrid, full-time role.

You’ll design and optimize campaigns, develop enablement materials, and manage paid/organic channels while collaborating cross-functionally to improve SEO, lead scoring, and reporting. Hockey tech exposure is valued.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent work experience.
• Experience in marketing, sales support, or commercial coordination.
• Strong analytical mindset and data interpretation skills.
• Proficiency with PPC, paid social ads, and analytics tools.
• Experience with CRM platforms and email marketing automation.
• Strong written communication and ability to produce sales materials.
• Ability to manage multiple campaigns and deadlines independently.
• Google Ads Certification and Google Analytics Certification preferred.
• Interest in hockey or sports tech is an asset.

Responsibilities

• Design, launch, and optimize multi-channel digital campaigns to drive high-quality leads.
• Develop sales/marketing enablement materials and proposal templates.
• Manage paid and organic campaigns across Google Ads, Meta, LinkedIn, email.
• Optimize funnels, landing pages, forms, and CTAs to maximize conversions.
• Coordinate with content teams to improve SEO and capture high-intent traffic.
• Score leads, track behavior, and pass qualified prospects to sales.
• Provide weekly and monthly performance reports on KPIs like CPL/ROAS.
• Support expansion into new regions by adapting content and campaigns.
• Capture customer stories and testimonials for marketing channels.
• Build and maintain target account lists and update CRM records.
• Prepare proposals and sales materials using approved templates.
• Handoff closed deals to operations with complete details.
• Coordinate across Product, Operations, and Finance to move opportunities.
• Assist in pipeline and campaign performance reporting for reviews.

Skills

Marketing

PPC

CRM

Automation

Analytics

Written comms

Time management

Team collaboration

Google Ads Certification

Google Analytics Certification

Hockey interest

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM platforms

Email marketing automation

Job description

DRIVE is looking for a hands‑on Marketing Associate with a focus on Digital Marketing, to support the day‑to‑day commercial activity that grows our customer base and moves opportunities from target through close. You’ll work across sales, marketing, and commercial operations – helping build the lead funnel, support active opportunities, execute campaigns, and create the materials our team needs to market effectively. This is an execution‑focused role for someone who is organized, entrepreneurial, comfortable wearing multiple hats, and excited to help grow a sports technology company.

What You’ll Do

• Design, launch, and optimize multi-channel digital campaigns to drive high-quality leads for our sales team. This role requires a balance of creative marketing execution and deep analytical skill to lower acquisition costs and increase conversion rates.
• Develop and maintain sales/marketing enablement materials, including proposal templates, one-pagers, product positioning, and campaign content.
• Build and manage paid and organic acquisition campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn, social media and email.
• Funnel & Landing Page Optimization: Design, test (A/B testing), and optimize landing pages, forms, and calls-to-action (CTAs) to maximize conversion rates.
• SEO & Content Collaboration: Coordinate with content writers and web teams to improve search engine rankings and capture high‑intent organic traffic.
• Lead Scoring & Management: Work with CRM tools to track user behavior, score incoming leads, and pass qualified prospects to sales.
• Data Analysis & Reporting: Monitor key performance indicators (KPIs) like Cost Per Lead (CPL), Return on Ad Spend (ROAS), and conversion rates, providing weekly and monthly performance reports.
• Support DRIVE’s expansion into new regions and sports by adapting existing content, campaigns, and marketing tools for new markets.
• Help capture and develop customer stories, testimonials, and other content for DRIVE’s marketing channels.

Sales, Pipeline Support and Operations

• Build and maintain DRIVE’s target account list across customer segments, geographies, and sales channels.
• Research prospective customers and contacts, support lead qualification, and keep CRM records accurate and current.
• Support discovery and follow-up for active opportunities, including documenting customer needs and next steps.
• Prepare proposals, quotes, one-pagers, and other sales materials using approved templates and current pricing.
• Track pipeline movement, follow up on open actions, and flag opportunities that are stalled or missing a clear next step.
• Support the handoff of closed business to Operations & Deployment by ensuring customer, product, quantity, pricing, and delivery details are complete.
• Help prepare pipeline, funnel, and campaign performance reporting for regular commercial reviews.
• Coordinate with Product & Technology, Operations & Deployment, and Finance to keep customer opportunities moving.

What We’re Looking For

• Proven track record in marketing, sales support, business development, or a commercial coordinator role.
• Technical Proficiency: Deep knowledge of paid search (PPC), paid social ads, and analytics tools (e.g., Google Analytics).
• CRM & Automation: Experience using CRM platforms and email marketing automation tools.
• AI use in marketing, branding / design, copywriting / story telling, video editing and web development, etc..
• Analytical Mindset: Strong ability to interpret data, spot trends, and make adjustments to improve campaign performance.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
• Strong written communication skills and the ability to create clear, polished sales and marketing materials.
• Experience supporting marketing campaigns, lead generation, content, or sales collateral across multiple channels.
• Highly organized and comfortable managing multiple opportunities, campaigns, and deadlines at once.
• Strong people skills and the ability to communicate effectively with customers and internal teams.
• Self-starter who is comfortable working independently in a small, fast‑moving team where responsibilities span sales and marketing.
• Preferred Certifications: Google Ads Certification & Google Analytics Certification
• Interest in hockey, sports technology, subscription products, or performance data is an asset.

This is a full-time hybrid role based in our Burnaby office with some remote opportunities. The position works closely with DRIVE’s commercial, product, technology, operations, and finance teams. Some attendance at customer meetings, rink activations, events, tournaments, or showcases may be required.