Digital Marketing Coordinator

Sporting Life Group; Vaughan; Hybrid; CAD 55,000 - 60,000; Full time

Benefits offered by this job

Benefits package with health/dental/视

Employee discounts

Hybrid work environment

Career growth opportunities

Job summary

Sporting Life Group is seeking a Digital Marketing Coordinator to execute campaigns across our retail banners. You will lead Google Ads, Meta, and TikTok efforts, analyze performance, and drive data-based optimizations to support e-commerce goals.

You will collaborate with SEO, social, content and design teams in a fast-paced hybrid setting, with emphasis on creativity and measurable results.

Qualifications

• 1–2 years’ experience in a similar digital marketing role.
• Background in e-commerce or retail is required.
• Agency experience is a plus.
• Experience with web analytics and online campaign measurement is important.
• Proficiency with Microsoft Office is a must.
• Thrives in a fast-paced, dynamic environment.

Responsibilities

• Manage multiple campaigns on Google Ads with different goals.
• Perform daily, weekly and monthly optimizations based on performance.
• Create and optimize search and shopping campaigns on Google, Meta, TikTok.
• Apply knowledge of bidding strategies and data-driven decisions.
• Analyze data with Google Analytics and reporting tools.
• Optimize shopping feeds and product data.
• Develop ongoing keyword discovery, expansion and testing.
• Conduct post-launch analysis and adjust campaigns.
• Make daily/weekly/monthly recommendations on targeting, bids, budgets, etc.
• Coordinate with SEO, social, content and design teams.
• Monitor campaign life cycle with data observations.

Skills

Campaign optimization

Keyword discovery

Ad copy development

Data analysis

Bidding strategies

Shopping feed optimization

Cross-team collaboration

E-commerce experience

Analytical mindset

Tools

Google Ads

Meta

TikTok

Google Analytics

Microsoft Office

Job description

Sporting Life Group is a proudly Canadian company of retail banners, Sporting Life, Golf Town, and Team Town Sports, united by a shared passion for sport and active living.

From individual pursuits to team sports, we offer the best equipment, expert services, and experiences to help Canadians play, move, and live well.

Why Work Here?

• Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
• Team-first culture that celebrates an active, sports lifestyle.
• Fun, fast-paced hybrid environment where your passion for sport and style belongs.
• A salary range of $55,000 - $60,000 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle.

What You'll Do;

As the Digital Marketing Coordinator with Sporting Life Group, you will be responsible and accountable for executing Digital Marketing campaigns along with digital marketing initiatives and activities across our retail banners.

You will be a key member of a dynamic, highly functioning, and evolving marketing team that collaborates with the wider marketing team and values creativity and passion to inspire Canadians.

• Manage multiple campaigns on Google Ads with different business goals and campaign types.
• Perform daily, weekly and monthly optimizations based on the performance of the account and the business goals.
• Creates, manages & optimize search and shopping campaigns on multiple platforms such as Google Ads, Meta & TikTok, etc.
• Have in-depth knowledge of bidding strategies.
• Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting tools.
• Have in depth knowledge of Shopping campaigns & product feed optimization.
• Perform ongoing keyword discovery, expansion and optimization as well as ongoing ad copy development, performance assessment, and testing/optimization.
• Campaign Optimization & Maintenance: Post-launch analysis and adjustment.
• recommendations (i.e. targeting, bids, creative, budgets, etc.) conducted on a daily, weekly and monthly basis.
• Coordinate with specialist teams for SEO, social, content production and design.
• Keenly observing, tracking, and analyzing data throughout a campaign's life cycle.

What You'll Bring;

• 1-2 years' experience working in a similar position.
• Background in E-commerce and/or retail is required.
• Experience in an Agency would be preferred.
• Experience with web analytics, and knowledge of online campaign management and measurement are important.
• Proficiency in Microsoft Office is a must.
• Thrives on working in a fast pace and dynamic environment.

AI is used as part of our application review process to assist in screening and assessment. All applications are also reviewed by our recruitment team.

This posting is for an open existing role in our organization.

Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.