Digital Marketing - Winter 2027 Co-op/Intern

Definity; Canada; Hybrid; CAD 26,000 - 36,000; Part time

Benefits offered by this job

Hybrid work arrangement

Scholarship program support

ESG/community involvement

Job summary

Definity is seeking a marketing co-op to support cross-channel campaigns, content creation, and market research. You will gain hands-on experience in SEO, email marketing, and web analytics while collaborating with a dynamic marketing team.

The role offers a hybrid work experience, exposure to real campaigns, and opportunities to grow into full-time roles. Applicants should be enrolled in a relevant program. Accessibility and reconciliation commitments are highlighted in the posting.

Qualifications

• Currently enrolled in a college or university program in Marketing, Communications, Digital Media, Business, or a related field.
• Strong written and verbal communication skills, with ability to create clear content.
• Familiarity with social media platforms and best practices.

Responsibilities

• Support execution of digital marketing campaigns across social media, email, web, and paid channels.
• Create engaging digital content including social posts, blog articles, emails, and website copy.
• Conduct market, audience, and competitor research to inform strategies.
• Collaborate with cross-functional teams to update website content and support SEO initiatives.

Skills

Content creation

Social media

Analytics tools

Microsoft 365

Digital marketing

Written communication

Team player

Organizational skills

Content editing

Education

Currently enrolled in Marketing/Communications/Digital Media/Business program

Tools

Google Analytics

HubSpot

Adobe Analytics

Job description

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

YOUR NEXT CO-OP PLACEMENT

Work term: Winter 2027

Work term length: 4-month or 8-month

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co‑op placement with a company that offers truly rewarding work and real‑life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co‑ops alike — and has a track record of doing big things, get ready to love it here.

What can you expect in this role?

Reporting to the Director, Content and Search Strategy, you will play a key role in supporting the execution of integrated marketing campaigns across social media, email, web, and paid channels. You will gain hands‑on experience creating engaging digital content, conducting market and audience research, and contributing to marketing strategies that drive brand awareness and engagement. You will develop a strong understanding of digital marketing operations, including content creation, social media management, SEO, email marketing, web analytics, and campaign performance measurement, while collaborating with cross‑functional teams to deliver impactful marketing initiatives and projects.

What you’ll be doing

• Support the execution of digital marketing campaigns across social media, email, web, and paid channels.
• Create engaging digital content, including social media posts, blog articles, email communications, and website copy that aligns with brand standards and campaign objectives.
• Conduct market, audience, and competitor research to identify trends, insights, and opportunities that inform marketing strategies and content development.
• Collaborate with cross‑functional teams to update website content, support SEO initiatives, and contribute to the successful delivery of marketing projects and events.

What you bring

• Currently enrolled in a college or university program in Marketing, Communications, Digital Media, Business, or a related field.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for diverse audiences.
• Familiarity with social media platforms such as LinkedIn, Instagram, Facebook, TikTok, and X, including an understanding of social media best practices and trends.
• Basic knowledge of digital marketing concepts, including content marketing, email marketing, SEO, web analytics, and paid advertising.
• Experience using Microsoft 365 applications (Excel, PowerPoint, Word) and a willingness to learn marketing and analytics tools such as Google Analytics, HubSpot, or Adobe Analytics.
• Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast‑paced environment.
• Analytical mindset with an interest in interpreting data and translating insights into recommendations and actions.
• Collaborative team player who demonstrates initiative, creativity, and attention to detail.
• Experience creating content for personal, academic, volunteer, or professional projects is considered an asset.
• Passion for digital marketing, emerging technologies, and staying current with industry trends.

Did you know?

• We care about our co‑ops: Definity’s co‑op students are considered the best pipeline of talent for our full‑time, permanent positions.
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighbourhoods in which we live and work.

What can Definity offer you?

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real‑life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors.
• Opportunity to join our employee groups – focused on women’s empowerment, LGBTQ+, anti‑racism and cultural equity, and environmental activism.
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work [https://www.definityfinancial.com/sustainability/default.aspx]!

This position is being posted to fill an existing vacancy.

The hourly compensation for the role starts at $22.50 per hour and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [e-mail].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).