Digital Marketing Volunteer

Volunteer Centre of Calgary; British Columbia; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a leading charity in British Columbia as a digital marketing volunteer and grow your skills in a supportive, mission-driven environment. Engage in hands-on experience with digital strategies, SEO, and analytics while contributing to meaningful mental health initiatives. Connect with a passionate team and enhance your professional journey in the nonprofit sector.

Benefits

Hands-on experience in digital marketing

Ongoing support from experienced team members

Access to training resources

Networking opportunities

Qualifications

• Certificates or degrees in Marketing, Communications, Digital Media, or related fields.
• Experience with Google Ads, Google Analytics, SEO, and social media platforms.
• Eagerness to contribute and grow in a digital marketing setting.

Responsibilities

• Assist in planning and implementing digital campaigns.
• Conduct SEO & keyword research for online visibility.
• Optimize campaigns and analyze performance data.

Skills

Digital marketing

SEO

Google Ads

Google Analytics

Social media platforms

Education

Certificates in Marketing

Degrees in Communications

Relevant training from online platforms

Tools

Google Workspace

HubSpot

Meta Blueprint

Job description

About KaleidoscopeKaleidoscope is a registered charity and nonprofit society based in British Columbia, passionate about providing accessible, peer-led mental health support and training. We create welcoming spaces that foster connection, empowerment, and equity, offering free and low-cost programs for individuals and communities. Our goal is to transform mental health systems through innovative, peer-led initiatives where everyone feels seen, heard, and valued.Tech-Savvy for Good: Making an Impact with Digital ToolsAt Kaleidoscope, digital technology helps us grow and reach more people. We use Google Workspace for Nonprofits to stay organized, collaborate, and maintain a vibrant online presence. We also leverage tools like Google Ads and Google Analytics to boost our visibility, ensuring our programs connect with communities that need support. By using strategic digital marketing, we raise awareness, drive website traffic, and encourage meaningful action toward mental health transformation.As part of our digital marketing team, you'll be involved in various aspects of our online outreach. Depending on your experience and interests, tasks might include:1. Digital Strategy: Helping plan and implement engaging digital campaigns aligned with our mission.2. SEO & Keyword Research: Exploring keywords and SEO strategies to improve our online visibility.3. Campaign Optimization: Keeping an eye on campaigns and optimizing them to ensure they're effective and meet best practices.4. Data Analysis: Using tools like Google Analytics to understand campaign performance and suggest improvements.5. Team Collaboration: Joining our team discussions and contributing ideas to create cohesive, engaging marketing materials.6. Learning & Teaching: Sharing and learning digital marketing skills within the team for long-term success.We'd love to hear from:A. Experienced digital marketers familiar with Google Ads, Google Analytics, SEO, social media platforms, and Google Workspace.B. Passionate learners who are eager to develop their digital marketing skills in a supportive and friendly environment.C. We particularly encourage applications from individuals who identify as having lived experience of mental health concerns and who are excited to learn new digital marketing skills.Nice-to-Have Qualities:i. Interest or experience with Google Workspace, Google Ads, Google Analytics, and social media.ii. Curiosity, creativity, and enthusiasm for problem-solving.iii. Great communication and teamwork abilities.iv. Commitment to mental health advocacy and using digital tools for positive social change.

Receive initial orientation and ongoing support from experienced team members.Access tailored training resources in digital marketing, including Google Ads and Google Analytics.Participate in regular team check-ins and feedback sessions to continuously grow your skills and confidence.

Certification or Education Required

Certificates or degrees in Marketing, Communications, Digital Media, or related fields.Certifications such as Google Ads, Google Analytics, HubSpot, Meta Blueprint, or other digital marketing credentials.Relevant training or coursework from online platforms like Coursera, Udemy, LinkedIn Learning, or similar educational resources.All levels of formal and informal education are valued—what matters most is your eagerness to contribute and grow!

Why should you volunteer for this opportunity?

Gain valuable, hands-on experience in digital marketing within a supportive, mission-driven team.Enhance your skills with real-world applications of SEO, content creation, analytics, and digital strategy.Expand your professional network by connecting with passionate individuals committed to mental health advocacy.Enjoy the fulfillment of contributing meaningfully to mental health transformation and community well-being.