Digital Marketing Strategist-YouTube & Content Specialist

Magnify Digital; Vancouver; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

Magnify Digital, a boutique agency based in Vancouver, seeks a Digital Marketing Strategist specialized in YouTube and content to help clients grow their digital channels. You will work closely with clients in screen media, tourism, and cultural sectors, developing strategic content initiatives and overseeing performance analytics. The ideal candidate has extensive digital marketing experience, particularly in driving YouTube success. This role offers a competitive salary starting at $65K and opportunities for hybrid or remote work.

Benefits

Flexible benefits package

Supportive team culture

Opportunities for professional development

Qualifications

• 5+ years of experience in digital marketing, demonstrating success in YouTube channels.
• Experience in developing content calendars and cross-platform strategies.
• Strong understanding of YouTube Studio, GA4, SEO for video.

Responsibilities

• Lead the development and execution of audience development strategies.
• Craft YouTube channel strategies including performance tracking.
• Deliver actionable recommendations based on data analysis.

Skills

Digital marketing

YouTube success

Content strategy

Analytical skills

Client management

Communication skills

Tools

Google Ads

Meta Ads

Asana

Job description

Digital Marketing Strategist-YouTube & Content Specialist

Digital Marketing Strategist-YouTube & Content Specialist

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Based in Vancouver, Canada, Magnify Digital is a boutique digital agency specializing in digital marketing strategy and training for the cultural industries. We are known for our innovative approach, deep industry knowledge, and commitment to helping clients grow their audiences and achieve measurable success.

The Role:

We are looking for a strategic thinker with deep YouTube expertise and content marketing chops to help clients grow and monetize their digital channels. You’ll work directly with clients—many in screen media (film, TV, digital), tourism, and cultural sectors—to develop smart, data-informed content strategies that align with business goals. You’ll also lead digital strategy delivery, provide reporting and insights, and facilitate virtual or in-person workshops.

This role blends big-picture strategic thinking with the rigour to analyze data, generate and execute sophisticated content strategies, and track progress toward performance benchmarks.

Key Responsibilities:

· Lead the development and execution of omni-platform audience development strategies

· Craft YouTube channel strategies including optimization, publishing cadence, format mix, and performance tracking.

· Manage content calendars and ensure alignment with channel goals, audience behaviours, and brand priorities.

· Develop SMART benchmarks and oversee regular performance reporting, drawing on metrics from YouTube Studio, GA4, and other sources.

· Lead client meetings, presenting insights and ensuring strategic alignment.

· Oversee multiple projects simultaneously, ensuring deadlines and budgets are met.

· Deliver actionable recommendations based on data analysis and industry trends.

· Facilitate client workshops and training sessions to build digital capacity.

Who You Are:

You’re a natural problem-solver, organized, attentive to detail, with a passion for content strategy, YouTube, and digital analytics. You have hands-on experience helping brands grow online, with skills driving YouTube success, and understand how to connect the dots between creative, data, and business goals. You thrive in a fast-paced environment, value relationships, and love helping clients level up.

Must-Haves:

· 5+ years of experience in digital marketing, with demonstrable success building and optimizing YouTube channels and content ecosystems.

· Strong understanding of YouTube Studio, GA4, SEO for video, Shorts and TikTok strategies for discoverability and content analytics.

· Experience designing and delivering content calendars and cross-platform strategies.

· Excellent client management and communication skills.

· Proven success juggling multiple client files and priorities in a fast-paced environment

· Strong analytical skills with the ability to interpret data and provide strategic insights.

· Experience with Google Ads, Meta Ads, email marketing, and content marketing.

· Proficiency with project management tools (e.g., Asana) and reporting dashboards.

· Comfortable leading training sessions and presenting to clients or internal teams.

· Familiarity with AI tools for efficiency and reporting.

Nice-to-Haves:

· Experience working with clients in screen media, tourism, or cultural sectors.

· Competitive salary (starting at $65K | commensurate with experience).

· Flexible benefits package.

· Hybrid/remote work options.

· A supportive team culture that values creativity, collaboration, and continual learning.

· Opportunities for industry leadership and professional development.

Our Commitment to Inclusion:

Magnify Digital is committed to fostering a diverse and inclusive workplace. We encourage applications from members of historically underrepresented and equity-deserving groups, including Black, Indigenous, and racialized individuals, LGBTQ2AI+ and non-binary individuals, people living with disabilities, and other marginalized communities.

How to Apply:

To apply, submit your resume and a cover letter outlining your experience and why you’re a strong fit for this role. Please note that only shortlisted candidates will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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