Digital Marketing Specialist (SEO & Content)

WiseMatic Inc.; Toronto; Hybrid; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid work from Toronto office

Health and dental benefits

Annual learning budget

Projects across North America

Visible impact and inclusion in senior

Job summary

WiseMatic Inc. in Toronto is hiring a Digital Marketing Specialist to grow visibility and pipeline. You will own SEO, content, social media and campaign reporting, turning our AI, software and immersive tech into content that educates and converts.

Responsibilities include planning SEO, managing the content calendar, writing articles with the technical team, running paid campaigns on Google and LinkedIn, and tracking leads in GA4.

Qualifications

• 2–4 years hands-on digital marketing experience including SEO and content.
• Excellent English writing and editing skills.
• Working knowledge of GA4, Search Console and Google Ads.

Responsibilities

• Plan and execute SEO: keyword research, on-page optimisation, technical audits and Google Search Console monitoring.
• Manage the content calendar for our blog, LinkedIn, Instagram and Facebook.
• Write and edit articles, case studies and landing pages with our technical team.
• Run and optimise paid campaigns on Google and LinkedIn.
• Track performance in GA4 and Search Console and report on leads.

Skills

SEO

Content marketing

Social media marketing

Campaign analytics

English writing

Explain technical topics

Tools

Google Analytics 4

Google Search Console

Google Ads

Job description

We are hiring a Digital Marketing Specialist to grow WiseMatic's visibility and pipeline, and to support marketing for selected clients. You will own SEO, content, social media and campaign reporting, turning our expertise in AI, software and immersive technology into content that ranks, educates and converts.

Responsibilities

• Plan and execute SEO: keyword research, on-page optimisation, technical audits and Google Search Console monitoring
• Manage the content calendar for our blog, LinkedIn, Instagram and Facebook
• Write and edit articles, case studies and landing pages with our technical team
• Run and optimise paid campaigns on Google and LinkedIn
• Track performance in GA4 and Search Console and report on leads, not just traffic
• Support client digital marketing projects as needed

Qualifications

• 2-4 years of hands-on digital marketing experience, including SEO and content
• Excellent English writing and editing skills
• Working knowledge of Google Analytics 4, Search Console and Google Ads
• Ability to explain technical topics in clear, plain language
• Legally entitled to work in Canada

Preferred skills

• Experience marketing B2B technology or professional services
• Familiarity with structured data, Core Web Vitals and AI search (GEO)
• Basic design skills in Canva or Figma
• LinkedIn Ads and marketing automation experience

What we offer

• Competitive salary plus performance-based incentives
• Hybrid work from our Toronto office (401, 180 Duncan Mills Road)
• Health and dental benefits
• Annual learning and certification budget
• Work on AI, SaaS, AR/VR and game projects for clients across North America
• A small, senior team where your work is visible and your ideas ship