Digital Marketing Specialist-I

Best Buy Canada; Vancouver; Remote; CAD 62,000 - 71,000; Full time

Benefits offered by this job

Remote-first culture

Employee discounts on tech

Health benefits

Training programs

Job summary

Best Buy Canada is seeking a Digital Marketing Specialist-I to plan, execute, and optimize digital campaigns across paid social, display, connected TV, and programmatic channels. You will partner with Brand, Content, Best Buy Ads, and business teams to drive engagement and measurable outcomes.

You’ll bring 2+ years of hands-on paid media experience with platforms such as DV360, Meta, TikTok, and Google Ads, plus strong analytics and stakeholder management.

Qualifications

• 2+ years of digital marketing or agency experience with hands-on expertise in paid media, media buying, and campaign management.
• Experience managing campaigns across DV360, Meta, TikTok, Google Ads, Connected TV, and other programmatic channels.
• Strong analytical skills with the ability to interpret performance data and drive results.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid social, display, video, connected TV, and programmatic channels.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Partner with Brand, Content, Best Buy Ads, and business teams to deliver impactful marketing initiatives.
• Analyze campaign insights and prepare reporting to measure success and identify opportunities.
• Manage multiple projects simultaneously in a fast-paced, collaborative environment.
• Stay current on digital marketing trends, tools, and best practices to drive continuous improvement.

Skills

Paid media

Media buying

Campaign management

Analytics

Stakeholder management

Communication

Project management

Data-driven decisions

Tools

DV360

Meta Ads

TikTok Ads

Google Ads

Connected TV

Programmatic

Job description

We are looking for a Digital Marketing Specialist to help create impactful digital experiences that connect customers with the products, services, and brands they love. In this role, you'll leverage digital marketing expertise, creativity, and data-driven insights to execute high-performing campaigns and deliver measurable business outcomes.

As a Digital Marketing Specialist-I, you will plan, execute, and optimize digital marketing campaigns across a variety of channels while partnering with cross-functional teams to enhance customer engagement and campaign performance. This is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys turning insights into action, and is passionate about delivering impactful digital experiences.

What You’ll Do

• Plan, execute, and optimize digital marketing campaigns across paid social, display, video, connected TV, and programmatic channels.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Partner with Brand, Content, Best Buy Ads, and business teams to deliver impactful marketing initiatives.
• Analyze campaign insights and prepare reporting to measure success and identify opportunities.
• Manage multiple projects simultaneously in a fast-paced, collaborative environment.
• Stay current on digital marketing trends, tools, and best practices to drive continuous improvement.

What We’re Looking For

• 2+ years of digital marketing or agency experience with hands-on expertise in paid media, media buying, and campaign management.
• Experience managing campaigns across platforms such as DV360, Meta, TikTok, Google Ads, Connected TV, and other programmatic channels.
• Strong analytical skills with the ability to interpret performance data, identify opportunities, and drive results through data-driven decisions.
• Excellent organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.
• A proactive, results-oriented marketer with a passion for innovation, emerging digital trends, and creating impactful customer experiences.

Why You’ll Love It Here

• Remote-first work environment.
• Employee discounts on awesome tech from day one.
• Health benefits and wellness program.
• Training programs to build new and transferable skills.

About Best Buy

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.

We believe in a fair and inclusive hiring process. We encourage you to apply if you may not meet all the requirements.

Annualized Compensation Range

$62,000.00 - $71,000.00

Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3