Digital Marketing Specialist - Search & Shopping

Best Buy; Vancouver; Hybrid; CAD 59,000 - 66,000; Full time

Benefits offered by this job

Remote-first work model

Employee discounts on tech

Flexible health benefits

Training programs

Job summary

Best Buy Canada is seeking a digital marketing specialist for a 15-month fixed-term role in Vancouver. You will manage paid media campaigns across search and shopping platforms, optimize bidding, and report on performance to drive growth.

You will collaborate with internal teams and external partners to enhance product data and leverage new advertising tech features, with a remote-first approach and in-office collaboration at the Vancouver head office.

Qualifications

• 2–3 years of experience managing paid digital marketing campaigns across platforms such as Google Ads, SA360, Microsoft Advertising, Meta, or programmatic DSPs.
• 1–2 years of experience working with dynamic product ads and product feeds.
• Experience with digital advertising and analytics tools such as Meta Ads Manager, Google Analytics, or Adobe Experience Platform.

Responsibilities

• Provide platform expertise and operational support across search and shopping ads across platforms such as Google Ads, SA360.
• Manage campaign setup, account structures, and taxonomy, establishing scalable best practices.
• Support product feeds and dynamic product advertising across off-site search and shopping campaigns.
• Monitor campaign pacing and performance, identifying trends, delivery issues, and optimization opportunities.
• Optimize campaigns through bid strategy adjustments, creative updates, product changes, and ongoing performance analysis.
• Prepare recurring and ad hoc reporting translating campaign data into insights and recommendations.
• Collaborate with marketing teams and external partners to improve product data and implement new advertising technology features.
• Manage campaign setup on search, display, and social platforms, ensuring accurate execution and alignment with media strategy.
• Explore emerging AI technologies to strengthen and expand digital marketing programs.

Skills

Paid media management

Google Ads

SA360

Microsoft Advertising

Meta Ads Manager

Analytics

Excel

Campaign reporting

Tools

SA360

Google Analytics

Adobe Experience Platform

Excel

Job description

Help shape how customers discover the latest technology across digital channels. In this 15-month fixed term digital marketing specialist & shopping role, you’ll bring your expertise in paid media platforms, campaign optimization, and performance measurement to improve customer reach and drive meaningful business results.

You’ll collaborate with internal teams and external partners to strengthen our search and shopping programs, uncover actionable insights, and explore emerging technologies that support continued growth. We practice a remote-first working model, leveraging in-person interactions at our head office in Vancouver, BC, for strategic, collaborative, and social purposes.

What you’ll do as a digital marketing specialist - search & shopping:

• Provide platform expertise and operational support across search and shopping ads across platforms such as Google Ads, SA360.
• Manage campaign setup, account structures, and taxonomy, while establishing scalable best practices.
• Support product feeds and dynamic product advertising across off-site search and shopping campaigns.
• Monitor campaign pacing and performance, identifying trends, delivery issues, and optimization opportunities.
• Optimize campaigns through bid strategy adjustments, creative updates, product changes, and ongoing performance analysis.
• Prepare recurring and ad hoc reporting that translates campaign data into clear insights and recommendations.
• Collaborate with marketing teams and external partners to improve product data and implement new advertising technology features.
• Manage campaign setup on search, display, and social platforms, ensuring accurate execution and alignment with media strategy.
• Explore emerging AI technologies to help strengthen and expand digital marketing programs.

What we’re looking for:

• 2–3 years of experience managing paid digital marketing campaigns across platforms such as Google Ads, SA360, Microsoft Advertising, Meta, or programmatic DSPs.
• 1–2 years of experience working with dynamic product ads and product feeds.
• Experience with digital advertising and analytics tools such as Meta Ads Manager, Google Analytics, or Adobe Experience Platform.
• Strong Microsoft Excel skills and the ability to interpret campaign data.
• Understanding of campaign setup, optimization, measurement, and performance reporting.
• Detail-oriented and collaborative, with strong communications and prioritization skills, and a passion for continuous process improvement in a fast-paced environment.

Why you’ll love it here:

• Remote-first work environment.
• Employee discounts on tech from day one.
• Flexible health benefits and wellness program.
• Training programs to build new skills.

About Best Buy

As Canada’s destination for the coolest tech, Best Buy offers one of the best work environments in the country. Our culture is one of inclusivity and belonging, where employees can bring their full selves to work.

We are looking for people just like you.

Annualized Compensation Range $59,000.00 - $66,000.00. Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3

This posting is for a vacancy.

At Best Buy Canada, we bring tech to life – and make it fun! We are one of Canada’s largest and most successful retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express, and Geek Squad brands. We offer consumers a unique shopping experience with the latest technology gadgets, entertainment products, and an expanded assortment of lifestyle products. We have one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work. When you’re part of our team, you’ll get amazing discounts and promotional pricing on everything from TVs and refrigerators to luggage and furniture. You’ll get a sneak peek at the newest tech devices before they hit the market! Employment opportunities are available across Canada, including at our Canadian Headquarters (CHQ) in Vancouver, BC, our two distribution centres (one in the west and one in the east), and in many of our retail store locations from coast to coast. We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology.