Digital Marketing Specialist

Imprint Plus; Richmond; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Company events

Company pension

Dental care

Disability insurance

Employee assistance program

Extended health care

Life insurance

On-site gym

On-site parking

Paid time off

Profit sharing

Work from home

Job summary

Imprint Plus, based in Richmond, BC, is seeking a Digital Marketing Specialist to grow paid media, email automation, and social media initiatives. You will work hybrid from the Richmond office and partner with Communications and Creative teams to shape digital campaigns.

Ideal candidates bring SEM, analytics, and email automation experience, strong data-driven thinking, and excellent communication skills to manage multiple projects while driving measurable ROI.

Qualifications

• Bachelor’s degree or equivelent experience in Digital Marketing.
• Proven experience in SEM, analytics, email automation, and ability to support in broader Digital Marketing.
• Solid understanding of current digital marketing concepts, strategy, and best practices.
• Certifications or experience with digital marketing tools such as Klaviyo, CRM platforms, Data Studio, Google Analytics, Google Tag Manager, etc.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines effectively.
• Detail-oriented with strong organizational skills.

Responsibilities

• Manage, optimize, and grow paid digital campaigns across Google Ads and Meta Ads.
• Own the development, implementation, and optimization of automated email flows and lifecycle marketing programs.
• Support planning and execution of organic social media and cross-channel campaigns.
• Track and analyze performance across paid media, email, social, and other digital channels; translate data into actionable insights.
• Collaborate with campaign teams to ensure consistent messaging and successful cross-channel execution.

Skills

SEM

Analytics

Email automation

Digital marketing

Cross-functional collaboration

Education

Bachelor’s degree in Digital Marketing

Tools

Klaviyo

CRM platforms

Data Studio

Google Analytics

Google Tag Manager

Job description

Winner of the 2026 PPAI's Best Places to work Award.

At Imprint Plus, we don’t just design and produce identification solutions, we bring ideas to life right here from our Richmond, BC location. For over 44 years, we’ve been leading the industry, serving Fortune 500 companies and over 50,000 businesses across 100+ countries. As part of the Avery® North America division of CCL Industries Inc., we enjoy the best of both worlds: the close-knit culture of our team and the backing of a global leader.

Join our exciting Digital Commerce and Marketing team to play a critical role in shaping our Digital Marketing initiatives. We are seeking a detail-oriented Digital Marketing Specialist with strong prioritization and communication skills to join our dynamic team.

Responsibilities

Paid Media & Digital Advertising

• Manage, optimize, and grow paid digital campaigns across Google Ads and Meta Ads.
• Monitor campaign performance, budgets, targeting, bidding, creative performance, and conversion results.
• Continuously test audiences, messaging, creative, landing pages, and campaign strategies to improve ROI.
• Identify and test new paid channels and opportunities, including LinkedIn, AI-driven advertising, and emerging digital platforms.
• Stay current on changes in digital advertising, search behavior, AI-driven discovery, and new customer acquisition opportunities.
• Work with the content and design teams to develop effective advertising creative and messaging.

Email Marketing & Automation

• Own the development, implementation, and optimization of automated email flows and lifecycle marketing programs.
• Build and improve customer journeys including abandoned cart, browse abandonment, cross-sell, reorder, nurture, and other automated campaigns.
• Develop audience segments and personalization strategies based on customer behavior and data.
• Monitor email performance and continuously test subject lines, content, timing, segmentation, and automation strategies.
• Support the Communications Specialist with scheduled email campaigns, including setup, segmentation, testing, QA, scheduling, and deployment.
• Provide backup coverage for email campaign execution when required.

Social Media Support

• Support the planning and execution of organic social media across company channels.
• Work collaboratively with the Communications Specialist and Social Media Specialist on content distribution and channel execution.
• Assist with scheduling, publishing, community management, reporting, and optimization as required.
• Maintain the knowledge and capability to provide social media coverage and assume additional channel responsibilities as business needs evolve.

Analytics, Optimization & Reporting

• Track and analyze performance across paid media, email, social, and other digital channels.
• Translate performance data into actionable recommendations and optimization opportunities.
• Develop and maintain reporting on key metrics including traffic, conversions, leads, revenue, ROAS, engagement, and email performance.
• Identify opportunities to improve customer acquisition, conversion, and retention.
• Support A/B testing and other experimentation across digital campaigns and customer journeys.

Cross-Functional Campaign Support

• Partner with the Communications Specialist, who manages the overall campaign and content calendar, to execute integrated campaigns across digital channels.
• Provide channel recommendations, performance insights, audience strategies, and digital requirements during campaign planning.
• Collaborate with designers and content creators to ensure assets are optimized for each digital channel.
• Help ensure consistent messaging and customer experiences across paid media, email, social, and digital touchpoints.
• Proactively identify new digital marketing opportunities, technologies, and channels.
• Explore how AI-driven search, discovery, and advertising platforms can support customer acquisition and brand visibility.
• Recommend and execute controlled tests of new platforms and tactics, evaluating opportunities based on measurable business results.
• Help evolve the company’s digital marketing capabilities as customer behavior and technology change.

Qualifications

• Bachelor’s degree or equivelent experience in Digital Marketing
• Proven experience in SEM, analytics, email automation, and ability to support in broader Digital Marketing.
• Solid understanding of current digital marketing concepts, strategy, and best practices.
• Certifications or experience with digital marketing tools such as Klavyio, CRM platforms, Data Studio, Google Analytics, Google Tag Manager, etc.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines effectively.
• Detail-oriented with strong organizational skills.

Job Type

• Full-time
• Expected hours: 40 per week
• Work Location: Hybrid remote in Richmond, BC V6W 1J8
• Company events
• Company pension
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• Paid time off
• Profit sharing
• Work from home