Digital Marketing Specialist | (Contract/Non-Employment/Project-based) - DM012

Potenco; Canada; Remote; CAD 89,000 - 156,000; Part time

Job summary

Potenco is seeking a hands-on Digital Marketing & Growth Specialist for a confidential pre-launch to rollout in Canada. This is a temporary, project-based independent contractor engagement for a fixed project fee, not salary or hourly work.

The contractor will own GTM strategy, market research, positioning, content creation, and campaign execution across digital channels, with preference for energy and sustainability experience. Local candidates in Canada only.

Qualifications

• Proven SaaS or digital product launch experience.
• Ability to translate business concepts into GTM campaigns.
• Experience with digital ad platforms and marketing automation.
• Strong written and visual content creation skills.

Responsibilities

• Develop GTM strategy and launch roadmap.
• Plan and execute multi-channel campaigns.
• Create launch messaging and assets.
• Coordinate with stakeholders and provide progress updates.

Skills

Launch strategy

Market research

Audience targeting

Content strategy

Campaign planning

Team coordination

Analytics setup

Tools

WordPress

Webflow

Framer

Figma

Adobe Creative Suite

CapCut

Descript

Job description

Contract / Temporary / Project-Based / Remote

Only local candidates in Canada (please do not apply if you are living outside of Canada, and do not hold a Canadian residency)

About

For a confidential digital/SaaS business initiative market launch, we are looking to engage a hands-on Digital Marketing & Growth Specialist to help build the marketing foundation, launch strategy, campaign assets, and go-to-market execution required to take the initiative from pre-launch through rollout.

This is a temporary, project-based independent contractor engagement for a fixed project fee. It is not employment, salaried work, or an hourly position, although there may be an opportunity for future engagement depending on business needs and performance.

Only Canadian Citizens and/or Permanent Residents with demonstrated experience in the North American market will be considered.

Detailed product, audience, commercial, pricing, and launch information will be provided only after execution of the required NDA and confidentiality agreements.

Role Overview

This role is primarily focused on 0-to-1 launch preparation and execution.

The contractor will work closely with owner to understand the business vision, market opportunity, intended audience, positioning, commercial approach, and launch objectives, and turn that information into a practical, coordinated marketing and go-to-market program.

The work will include strategy, market research, positioning, value proposition development, launch planning, website and landing-page content, advertising, video and creative assets, social media, email and outreach campaigns, marketing collateral, tutorials, campaign infrastructure, analytics setup, and initial launch optimization.

Preference given to candidates familiar with the energy & sustainability landscape (previous projects).

Key Responsibilities

Go-to-Market & Launch Strategy

• Review approved internal business, product, market, and launch materials.
• Translate business' vision into a clear and actionable go-to-market and launch strategy.
• Conduct market, competitor, audience, positioning, and channel research.
• Help define target audiences, segmentation, positioning, differentiation, value proposition, messaging, and campaign themes.
• Develop the overall launch roadmap, priorities, phases, timelines, channels, and execution plan.
• Identify practical pre-launch, launch, and early-growth opportunities.

Brand, Messaging & Value Proposition

• Develop clear launch messaging that communicates the business value simply and effectively.
• Create messaging frameworks, campaign themes, headlines, calls-to-action, and supporting copy.

Website & Landing Pages

• Help plan and create launch-ready website, landing-page, campaign, and conversion-page content.
• Develop page structure, messaging, value propositions, benefits, FAQs, CTAs, and lead-generation flows.
• Support conversion-focused design and messaging.

Campaign Planning & Execution

• Build and execute integrated launch campaigns across appropriate digital channels.
• Develop campaign calendars, sequencing, audiences, messaging, budgets, creative requirements, and success measures.
• Plan pre-launch awareness, launch announcements, acquisition campaigns, remarketing, outreach, and early expansion campaigns.

Advertising

• Develop advertising strategy and campaign structure.
• Set up or support campaigns across platforms such as LinkedIn Ads, Google Ads, Meta Ads, and other appropriate channels.
• Create targeting strategies, ad concepts, copy, creative variations, campaign objectives, and initial budgets.
• Establish conversion tracking and campaign measurement.

Video, Creative & Launch Assets

• Help create or coordinate launch videos, explainer videos, product/business introduction videos, tutorials, walkthroughs, and short-form promotional content.
• Create or coordinate graphics, carousels, visual assets, advertisements, presentation materials, and campaign creative.

Social Media & Content

• Develop a launch-focused social media and content strategy.
• Create founder/company posts, launch announcements, educational content, promotional posts, campaign content, and supporting visuals.
• Planning: pre-launch, launch, and post-launch expansion.

Email, Outreach & Lead Generation

• Develop email and outreach strategy for relevant target audiences.
• Create launch sequences, nurture sequences, announcements, follow-ups, and outreach campaigns.
• Support prospect/audience list structure, segmentation, and campaign organization.

Market & Competitive Research

• Research competitors, comparable digital/SaaS businesses, market positioning, pricing approaches, marketing channels, messaging, and launch practices.
• Support commercial decisions with concise research and practical recommendations.

Marketing Infrastructure & Launch Readiness

• Help establish the tools and processes required to operate launch campaigns.
• Support CRM, email marketing, lead capture, forms, campaign tracking, pixels/tags, analytics, UTM structure, and conversion measurement.
• Establish a practical marketing operating structure that Potenco can continue using after the engagement.

Launch Measurement & Early Optimization

• Define key launch KPIs and measurement methods.
• Monitor early campaign, traffic, conversion, acquisition, and engagement results.

Depending on the final assigned scope, deliverables may include:

• Go-to-market and launch strategy/campaign
• Launch roadmap and execution plan
• Market and competitor, pricing and packaging research
• Positioning and value proposition framework
• Messaging architecture
• Website and landing-page
• Launch advertising strategy and campaigns
• Social media launch, and presentations packages
• Email and outreach sequences
• Promotional videos or video concepts
• Graphics, carousels, visual assets, and campaign creative
• Lead-generation and acquisition campaigns
• CRM/email/campaign setup recommendations
• Analytics and conversion tracking setup
• Campaign optimization recommendations
• Organized, editable and transition-ready final handover package

Required Experience & Skills

The contractor should have demonstrated experience in several of the following areas:

Launch & Growth

• SaaS, digital product, technology, platform, or comparable business launches
• 0-to-1 go-to-market planning
• Launch strategy and execution
• Audience acquisition and lead generation
• Market and competitive research
• Positioning and value proposition development
• Pricing and packaging research
• Customer/user journey and conversion strategy
• Campaign planning and rollout
• Paid and organic acquisition
• Early-stage growth marketing

Content & Creative

• Conversion-focused copywriting
• Website and landing-page messaging
• Advertising creative
• Video concepts, scripting, editing, or production
• Explainers, tutorials, demos, and launch materials
• Presentations, one-pagers, and marketing collateral

Digital Marketing

• LinkedIn Ads
• Google Ads
• Meta Ads
• Marketing automation
• Retargeting/remarketing concepts
• Conversion tracking
• Basic SEO
• Campaign analytics and optimization

Tools & Platforms

Website & Creative

• WordPress
• Webflow
• Framer
• Figma
• Adobe Creative Suite / Adobe Express / In-Design

Video & Content

• CapCut
• Descript
• Similar video, editing, animation, or content-production tools

Marketing & Advertising

• LinkedIn Campaign Manager
• Meta Ads Manager
• Microsoft packages or similar conversion-behaviour tools
• HubSpot
• Mailchimp
• Apollo
• Similar CRM, email, automation, or outreach platforms

Research & Optimization

• Keyword, competitive, market, and audience-research tools

AI & Productivity

• AI tools for research, ideation, copy, campaign development, creative variations, and workflow support
• Notion
• Jira
• Microsoft 365
• Google Workspace
• Similar project and collaboration tools

The contractor is expected to:

• Take ownership of assigned launch-marketing deliverables from planning through execution.
• Translate business concepts into practical market-facing campaigns and materials.
• Produce professional, usable, editable and transition-ready work.
• Coordinate effectively with business, design, technical, and other contributors.
• Provide clear progress updates against agreed deliverables and timelines.
• Align publishing content, contacting external parties, committing advertising spend,... with Owner's approval.
• Maintain strict confidentiality regarding the entire project, and commercial information.

Engagement Conditions

• The contractor will not be an employee.
• Compensation will be a fixed project fee based on the agreed scope and deliverables, not salary or hourly employment compensation.
• The contractor is responsible for their own taxes, equipment, tools, insurance, and business obligations.
• All work product must be provided in organized, editable, and transition-ready form.
• An NDA/confidentiality agreement and applicable intellectual-property terms must be signed before confidential project information is disclosed.
• The contractor may work with other clients provided there is no conflict of interest or misuse of confidential information.