Senior Marketing Automation Strategist

POD Marketing Inc.; Calgary; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Three weeks vacation

Flex days

Remote work policy

Benefits package

Volunteer time

Job summary

POD Marketing Inc. is seeking a detail-oriented systems thinker to design and execute targeted lifecycle campaigns and manage MAP-to-CRM integrations from Calgary.

You will ensure reliable data synchronization across multi-channel workflows, working with account managers, strategists, and clients to translate complex requirements into high-performing assets. The role focuses on leading client marketing automation architecture, refining lead-routing logic, and building scalable dashboards to

Qualifications

• 4–6+ years of hands-on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting.
• Deep technical expertise in platforms like HubSpot, ActiveCampaign, or Salesforce Marketing Cloud paired with a strong understanding of CRM architecture.
• Proven ability to map data schemas, configure bi-directional syncs, and leverage middleware (Zapier, Make, custom webhooks/APIs).
• Strong attention to detail regarding conditional logic, data formatting, lead scoring, and system triggers.
• Ability to explain complex technical architecture clearly to non-technical stakeholders.

Responsibilities

• Design and execute targeted lifecycle campaigns and manage MAP-to-CRM integrations.
• Resolve sync errors and optimize lead routing logic.
• Build custom performance dashboards and analytics for client accounts.
• Provide technical SME guidance on client strategy calls and QA of configurations.
• Document account-specific technical blueprints and data dictionaries.

Skills

Marketing automation

CRM integrations

HubSpot

ActiveCampaign

Salesforce Marketing Cloud

APIs

Zapier

Make

Lead scoring

Client communication

Tools

Zapier

Make

APIs

Job description

Who Are You?

You are a detail-oriented systems thinker who thrives at the intersection of marketing strategy and technical architecture. You enjoy untangling complex data flows, designing scalable campaign logic, and transforming intricate platform setups into clear business value for stakeholders. You take pride in operational excellence and seamless execution. Whether optimizing MAP-to-CRM integrations or guiding clients through technical solutions, you bring a proactive, problem-solving mindset to every project.

What's the Role?

This is an 18-month contract with the opportunity to extend. You will design and execute targeted lifecycle campaigns, manage MAP-to-CRM integrations, and ensure reliable data synchronization across multi-channel workflows. Working alongside account managers, strategists, and clients, you will resolve sync errors, optimize lead routing logic, and build custom performance dashboards. Success means translating complex technical requirements into high-performing assets that drive measurable client growth.

Duties & Responsibilities

Client Technical Architecture & Integrations (60%)

• Platform & CRM Administration: Manage, configure, and optimize client Marketing Automation Platforms (HubSpot, ActiveDEMAND, FURTHER.) and CRMs (HubSpot, WelcomeHome).
• Integrations & Data Schema: Manage integrations, APIs (Zapier/Make), field mappings, and sync rules across client systems.
• Lead Operations & Logic: Build, test, and optimize complex client lead-routing workflows, multi-touch lead scoring models, SLA notification triggers, and lifecycle stage rules.
• Data Integrity & Compliance: Oversee client contact database health, field normalization, deduplication protocols, and compliance standards (HIPAA, privacy/consent frameworks).
• Email & Landing Page Infrastructure: Construct scalable client email/landing page modular templates, dynamic content blocks, pop-up engine logic, and tracking pixels.
• Lifecycle & Email Management: Independently execute end-to-end multi-channel lifecycle campaigns, including dynamic email workflows, automation logic, and list segmentation to support client marketing goals.

Customer-Facing Expertise & Technical Support (25%)

• Client Technical SME: Serve as the dedicated technical expert on client strategy calls, translating complex system setups and data flows into clear business outcomes for stakeholders.
• Quality Assurance: Review technical builds, campaign configurations, and branching logic completed by team members before client deployment to ensure execution accuracy.
• Technical Escalations: Act as the primary point of escalation for client account technical bugs, API failures, and sync errors.

Account Reporting & System Blueprints (15%)

• Attribution & Analytics: Build lead attribution models, pipeline performance dashboards, and platform diagnostic reports for client accounts.
• Client SOPs & Documentation: Document account-specific technical blueprints, data dictionaries, and integration specifications to ensure seamless service delivery for every client.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Experience: 4–6+ years of hands‑on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting.
• Technical Mastery: Deep technical expertise in platforms like HubSpot, ActiveCampaign, or Salesforce Marketing Cloud, paired with a strong understanding of CRM architecture.
• Integration Expertise: Proven ability to map data schemas, configure bi-directional syncs, and leverage middleware (Zapier, Make, custom webhooks/APIs).
• Logic & Systems Thinking: Strong attention to detail regarding conditional logic, data formatting, lead scoring, and system triggers.
• Client-Facing Communication: Ability to explain complex technical architecture clearly and confidently to non‑technical client stakeholders.

Nice-to-Haves

• Experience with CRMs or healthcare/compliance‑heavy industries.
• Basic understanding of HTML/CSS for email template and web form debugging.
• Working knowledge of multi‑channel lifecycle marketing (email/SMS/CRO) to execute comprehensive strategies.

Who is POD Marketing?

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges. Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. At POD, culture isn't about perks (though we have those too). It's about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada's Most Admired Corporate Cultures.

What's in it for You?

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we've built an environment that makes that possible.

You'll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company‑wide MeMonday to prioritize mental health. We offer a thirty‑day remote work policy for when you need a change of scenery, twenty‑six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.

Growth and development are also a priority at POD. You'll have access to our mentorship program, our in‑house leadership development program, DiSC communication training, and ongoing learning opportunities designed to help you grow your skills and career. You'll also have regular one‑on‑one check‑ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that's collaborative, energetic, and built on trust and respect.

At POD Marketing, we believe in creating an inclusive work environment, which is why we're proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.