Digital Marketing Specialist

Zaitslab.com Inc.; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A growing company is seeking a Marketing Manager to enhance brand visibility and drive growth. This role involves overseeing marketing operations, managing a team, and developing strategies that align with business objectives. The ideal candidate will possess strong leadership skills and a strategic mindset, with a focus on digital marketing tools and analytics. A competitive salary, professional growth opportunities, and a dynamic work environment await the right candidate.

Benefits

Competitive salary and comprehensive benefits package

Opportunities for professional growth and career advancement

Flexible working hours and remote work options

A dynamic and collaborative work environment

Ongoing learning and development opportunities

Qualifications

• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven experience in developing and executing successful marketing strategies.
• Strong understanding of digital marketing channels and tools.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead and manage the marketing team to achieve departmental goals.
• Analyze marketing performance metrics for continuous improvement.

Skills

Leadership

Communication

Analytical mindset

Creativity

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Tools

SEO

PPC

Social media

Email marketing

Job description

We are seeking a Marketing Manager to oversee our marketing operations and develop strategies to drive growth. The ideal candidate will have a strategic mindset, excellent leadership skills, and a strong grasp of modern marketing tools and techniques.

Key Responsibilities :

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth
• Lead and manage the marketing team, providing guidance and support to achieve departmental goals
• Oversee all marketing campaigns, ensuring alignment with business objectives and target audience
• Conduct market research to identify opportunities and stay ahead of industry trends
• Analyze marketing performance metrics and provide insights for continuous improvement
• Manage the marketing budget and allocate resources effectively
• Collaborate with other departments to ensure cohesive and effective marketing efforts
• Maintain and enhance the company’s online presence, including website, social media, and digital advertising

Qualifications :

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in marketing, with at least 2 years in a managerial role
• Proven experience in developing and executing successful marketing strategies
• Strong understanding of digital marketing channels and tools (e.g., SEO, PPC, social media, email marketing)
• Excellent leadership and team management skills
• Exceptional communication and interpersonal abilities
• Analytical mindset with a focus on data-driven decision making
• Creativity and innovation in approach to marketing

What We Offer :

• Competitive salary and comprehensive benefits package
• Opportunities for professional growth and career advancement
• Flexible working hours and remote work options
• A dynamic and collaborative work environment
• Ongoing learning and development opportunities

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