Digital Marketing Specialist

Fidelity International; Toronto; Hybrid; CAD 50,000 - 75,000; Full time

Job summary

Fidelity International is seeking a Digital Marketing Specialist to support marketing automation and sales enablement initiatives. The role involves collaborating with stakeholders, managing digital communications, and analyzing campaign effectiveness, offering a dynamic work environment with opportunities for creative growth.

Benefits

Flexible working arrangements

Comprehensive health benefits

Parental leave top-up to 100% salary

Up to $650 for home office equipment

Generous time off policy including volunteer days

Qualifications

• Minimum 1 year of marketing operations or campaign management experience.
• Understanding of marketing automation and CRMs.
• Experience in document and content production technology.

Responsibilities

• Assist with marketing automation and sales enablement programs.
• Help maintain the content library and produce digital communications.
• Aid in tracking campaign metrics and optimizing performance.

Skills

Communication

Analytical Skills

Organizational Abilities

Creative Thinking

Education

University degree or equivalent work experience

Tools

Marketing Automation Software

CRMs (e.g. Marketo, Salesforce)

Content Production Software (e.g. Adobe Creative Suite)

Job description

Current work authorization for Canada is required for all openings.

You will be working on a hybrid schedule as part of Fidelitys dynamic working arrangement.

This is a regular full-time opportunity.

Who We Are

At Fidelity weve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and were constantly seeking to find new and better ways to help our clients. As a privately owned company we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means youll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. Youll have a wide range of opportunities to grow and develop your career in an inclusive environment where youll feel valued and supported to be your best - both personally and professionally.

How Youll Make an Impact

The Digital Marketing Specialist will assist in achieving efficient operations within Fidelitys marketing automation and sales enablement platforms in addition to other initiatives such as assisting others with the automated production of fund performance materials.

Key Accountabilities :

1. Marketing automation and sales enablement support

Assist with the efficient operations and execution of Fidelitys marketing automation and sales enablement programs.

Assist others with the setting up and execution of marketing automation campaigns including events webcasts and other email campaigns.

Assist with the sales enablement efforts to help others better engage with clients and prospects throughout the buyers journey.

Collaborate with internal and external stakeholders to assist others in the optimization of marketing operations.

Assist others in the maintenance of Fidelitys content library.

Collaborate with internal teams to assist others with the creation of emails landing pages setting up A / B and multivariate tests in order to optimize the user experience.

Help others to evaluate the end-to-end customer experience across multiple channels and customer touch points.

2. Assist with database maintenance content production and campaign execution

Assist others with the production of digital communications documents and campaigns.

Help others to ensure the organization of client and prospect data.

Assist others to make sure that all performance data received is inputted into the database to deliver on deadlines.

Aid others in end-to-end campaign support which includes supporting the design development launch and tracking aspects.

Help others in the automation of content production and campaigns.

3. Marketing effectiveness reporting

Assist others with the production regular reporting and campaign tracking to increase marketing effectiveness.

Aid in tracking campaign metrics website content and other digital metrics to enhance performance and align Marketing and Sales.

Assist in the creation of reports focused on content campaign and sales enablement analytics to inform strategies and tactics.

Help research marketing best practices to improve email open rates click through rates and form fill conversions.

Conduct research to aid others in continual optimization through A / B and multivariate testing.

Assist in the development of regular reporting on campaign performance and help with conducting postmortem analysis.

4. Automation A.I. and digital resource

Act as a resource for marketing in areas such as automation and A.I.

Work with internal technology partners to find innovative solutions to business problems.

Collaborate with stakeholders such as Sales Business Analytics Finance and IT to assist in the creation of business cases for initiatives.

Assist in the research of digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.

What We Are Looking For

University degree or equivalent work experience.

Minimum 1 year of marketing operations or campaign management experience.

An understanding of marketing automation and CRMs (e.g. Marketo Salesforce).

An understanding of sales enablement (e.g. Seismic).

Nice to Haves :

Experience in the Mutual Fund / Financial Services industry.

Experience in document and content productive technology (e.g. Adobe Creative Suite).

Experience with database management and content production.

PMP / Marketo Certification.

The Expertise You Bring

Creative thinking with a passion for growth and performance marketing.

Excellent communication skills both written and oral are required.

The ability to multi-task and assist with the execution multiple ongoing projects.

Strong organizational abilities and strong analytical skills essential.

Interpersonal and influencing skills to achieve goals in Fidelitys collaborative environment.

Some of the ways we will help you feel valued and supported as part of our team :

Flexible working arrangements.

Competitive total compensation including company contributions to your group RRSP without a matching requirement from you.

Comprehensive health benefits that start on your first day with 100% employer-paid premiums which include up to $5000 annually for mental health services and therapy.

Parental leave top-up to 100% of your salary for a period of 25 weeks.

Up to $650 for home office equipment.

Generous time off policy including two paid days annually to volunteer at a charity of your choice.

Diversity and inclusion programs including an active network of Employee Resource Groups.

Extensive professional development opportunities including access to over 11000 training and development courses tuition reimbursement and monetary rewards for completing a required designation.

We care a lot about fostering a compassionate people-centric culture and are proud to have been named one of Canadas Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race color religion sex sexual orientation gender identity or expression national or ethnic origin age disability family status protected veterans status Aboriginal / Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation please email us at .

No telephone inquiries or agencies please. We thank all applicants for their interest please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity

We are proud to be recipients of the following :

Awards

Great Place To Work Certified

o Best Workplaces for Inclusion

o Best Workplaces for Mental Wellness

o Best Workplaces for Todays Youth

o Best Workplaces for Women

o Best Workplaces in Financial Services & Insurance

o Best Workplaces in Ontario

o Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada

Human Resource Director (HRD) - Best Place To Work

o HRD - 5-Star Diversity & Inclusion Employer

Designations

Canadian Compassionate Companies Certified

Benefits Canadas Workplace Benefits Award - Future of Work Strategy

TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting

Required Experience :

Unclear Seniority

Key Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

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