Digital Marketing Specialist

Roylo Partners; Toronto; On-site; CAD 52,000 - 76,000; Full time

Job summary

Roylo Partners is seeking a Digital Marketing Specialist to manage our digital presence across channels, blending creativity with data to drive engagement and results.

You will plan campaigns, develop content, analyze performance, and collaborate with teams to deliver effective marketing initiatives. The role emphasizes independent work and cross-functional coordination within a dynamic office setting.

Qualifications

• Experience in digital marketing or related field.
• Understanding of digital marketing channels and campaign basics.
• Strong written and visual content creation skills.
• Comfortable using analytics, spreadsheets, and digital platforms.
• Ability to interpret performance data and identify trends.

Responsibilities

• Plan, coordinate, and support digital campaigns across online channels.
• Develop and manage website, email, social media content with consistent messaging.
• Monitor campaign activity, website engagement, and social performance.
• Review results, identify trends, and adjust campaigns to improve results.
• Research customer behavior and industry trends to inform decisions.
• Coordinate digital marketing projects with internal teams and external partners.

Skills

Digital marketing

Campaign management

Content marketing

Analytics & data

Written communication

Project coordination

Job description

Full-time | Monday-Friday | 8:30am-5:00pm

Office-based | Permanent position

We’re looking for a Digital Marketing Specialist to help manage and improve the company’s digital presence across multiple channels. You’ll work with campaigns, online content, audience engagement, and performance data to help deliver effective digital marketing initiatives.

This role is suited to someone who enjoys combining creativity with data, understands how digital audiences behave, and likes testing ideas to improve results.

Where You’ll Make an Impact

• Digital Campaigns: Plan, coordinate, and support digital campaigns across relevant online channels.
• Content & Engagement: Help develop and manage website, email, social media, and other digital content while keeping messaging consistent.
• Performance Tracking: Monitor campaign activity, website engagement, social performance, and other relevant metrics.
• Optimization: Review results, identify trends, and recommend adjustments to improve digital campaigns and audience engagement.
• Audience Research:Research customer behavior, competitors, industry developments, and digital trends to support marketing decisions.
• Project Coordination:Work with internal teams and external partners to coordinate digital marketing projects, deadlines, and deliverables.

What You’ll Bring

• Previous experience in digital marketing, online marketing, social media, content marketing, or a related field
• Understanding of digital marketing channels and campaign fundamentals
• Strong written communication and content skills
• Comfortable working with analytics, spreadsheets, and digital platforms
• Ability to interpret performance information and identify trends
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and deadlines
• Creative approach combined with practical problem-solving skills
• Ability to work independently and collaborate with different teams

Ready to Make an Impact Online?

If you enjoy working across digital channels, understanding what drives engagement, and using data to improve marketing activity, we’d like to hear from you.