Digital Marketing Specialist

Dixon Hall; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

Dixon Hall seeks a Digital Marketing Specialist to enhance its online presence and effectively execute digital marketing initiatives. The ideal candidate will have proven success in digital marketing within the not-for-profit sector, a strong portfolio of work, and excellent communication skills. Join us in promoting programs and services that make a difference in the community.

Qualifications

• Minimum 3 years of experience in digital marketing in the not-for-profit sector.
• Professional portfolio demonstrating digital marketing impact.
• Expertise in Google Ads and social media advertising across several platforms.

Responsibilities

• Develop and implement digital marketing campaigns across various digital channels.
• Manage and optimize Dixon Hall's online presence and content.
• Monitor and analyze campaign performance using analytics tools.

Skills

Digital marketing

SEO/SEM

Social media advertising

Content development

Graphic design

Communication skills

Education

University degree or College Diploma in Computer Science, Engineering, or other technical field

Tools

Google Analytics

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

HootSuite

Google Workspace

Job description

Employment Type:Full-Time (Permanent)
Department:Marketing and Communications
Union:Excluded
Salary Range:50,000-55,000
File #:25-MC-02 (1 Open)
Posting Date:June 24, 2025
Posting Close: July 8, 2025

Position Summary

Reporting to the Director of Marketing and Communications, the Digital Marketing Specialist at Dixon Hall will contribute to the organization's success by assisting in executing digital marketing campaigns across multiple digital channels. The focus of this role will be to manage Dixon Hall’s online presence and create engaging digital content to promote its programs and services. This role will also be working closely with internal teams to provide support as needed.

Duties and Responsibilities

• Develop and implement digital marketing campaigns to drive traffic, engagement, and conversions across various digital channels including email, social media, website, and paid advertising.
• Manage and optimize Dixon Hall's online presence, including the website, social media profiles, and online listings, to ensure consistent branding and messaging.
• Create and manage digital content such as blog posts, social media posts, and email newsletters to engage our audience and promote Dixon Hall's programs and services.
• Monitor and analyze the performance of digital marketing campaigns using web analytics tools and provide regular reports and insights to the team.
• Ensure that all content and messaging on all digital channels align with Dixon Hall's brand voice and messaging.
• Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics to improve our digital marketing efforts.
• Collaborate with internal teams and external partners to create integrated marketing and communications campaigns that align with Dixon Hall's overall strategic plan.
• Assist in the development and execution of Dixon Hall's digital marketing strategy, including setting goals, identifying target audiences, and evaluating campaign effectiveness.
• Gather content and stories for digital communication initiatives and ensure alignment with organizational messaging and priorities.
• Other duties as required.

Qualifications

• University degree or College Diploma in Computer Science, Engineering, or University degree in other technical field equivalent to practical experience.
• Preference given to a minimum of 3 years in digital marketing in the not-for-profit sector
• A professional portfolio of digital marketing work, including metrics on how your work impacted the organization done to date, including samples of social media posts, and content development across several platforms - LinkedIn; Facebook; Instagram, etc.
• Highly experienced in digital marketing and website development/optimization. Expert computer skills, particularly evaluation and research software and tools (MS Office Suite applications); working knowledge of Google Analytics, Tag Manager and/or other relevant tools
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Extensive experience with Google Ads campaigns; LinkedIn, Facebook, and Instagram Advertising
• Highly experienced in utilizing Google Workspace platform including Drive, Gmail, Google Meet, Docs, Sheets, Forms, and Slides
• Advanced graphic design skills; working knowledge of web design and development, including content management systems
• Advanced Adobe InDesign, Illustrator and Photoshop skills; social media scheduling software such as HootSuite
• Familiarity with Content Management System (CMS)
• Demonstrated success developing and maintaining effective working relationships with community organizations and major stakeholders
• Excellent written and verbal English language communication skills with a strong ability to exchange knowledge; fluency in additional languages will be considered an asset
• Must be qualified to work in Canada legally for the employer.
• Able to provide a Vulnerable Sector Screening check with a ‘Clear’ or satisfactory result that meets the operational requirements of the Agency.
• Must have up-to-date vaccinations against COVID-19 with a vaccine that has been approved for use in Canada.

Dixon Hall is dedicated to fostering an inclusive selection process and work environment, guided by their Race Relations and Employment Equity Policies. If selected for an interview, please inform the hiring manager or the People and Culture team of any accommodations you may require during the interview process.

To achieve their goal of inclusivity and diversity, Dixon Hall actively seeks exceptional candidates from varied backgrounds and with lived experiences. Individuals who self-identify as being from marginalized communities, including Indigenous peoples, racialized persons, persons with disabilities, and those from the 2SLGBTQIA+ community or who have experienced homelessness, are strongly encouraged to apply.