Digital Marketing Specialist

Euna Solutions; Oakville; Hybrid; CAD 45,000 - 55,000; Full time

Job summary

Euna Solutions is seeking a Digital Marketing Specialist to enhance its online presence and support marketing initiatives. This role involves managing WordPress sites, executing digital campaigns, and analyzing performance metrics while collaborating with various teams. The ideal candidate thrives in a fast-paced environment and brings strong technical skills.

Benefits

Competitive wages

Wellness days

Flexible work opportunities

Community Engagement Committee

Culture committee

Qualifications

• Experience with SEO and web analytics.
• Detail-oriented with a strong grasp of HTML/CSS.
• Familiarity with digital advertising platforms is a plus.

Responsibilities

• Manage corporate website updates and performance.
• Execute demand generation programs in HubSpot.
• Monitor digital performance and optimize conversion rates.

Skills

Attention to detail

Communication

Collaboration

Education

4-5 years experience in digital marketing

Tools

WordPress

HubSpot

Pardot

Google Analytics

Job description

Join to apply for the Digital Marketing Specialist role at Euna Solutions

Join to apply for the Digital Marketing Specialist role at Euna Solutions

Overview

We are seeking a motivated and versatile Digital Marketing Specialist to support our digital marketing and growth initiatives. This role will play a key part in managing and enhancing our digital presence across our marketing channels. The ideal candidate will be technically proficient, detail-oriented, and eager to contribute to a collaborative and fast-paced marketing team.

Overview

We are seeking a motivated and versatile Digital Marketing Specialist to support our digital marketing and growth initiatives. This role will play a key part in managing and enhancing our digital presence across our marketing channels. The ideal candidate will be technically proficient, detail-oriented, and eager to contribute to a collaborative and fast-paced marketing team.

You’ll manage and update our WordPress sites, play a key role in conversion rate optimization initiatives, build campaigns in HubSpot/Pardot, and leverage web analytics tools to inform and refine marketing strategies.

Note: Candidates will be asked to complete a brief skills assessment as part of the hiring process to demonstrate proficiency in key tools and capabilities outlined below.

Key Responsibilities

• Website Management & Development
• Own the daily updates, upkeep, and performance of the corporate websites (WordPress and Elementor)
• Build new landing pages, product pages, campaign microsites, and other web assets as needed.
• Ensure site performance, responsiveness, and optimization across devices.
• Digital Marketing & Demand Program Support
• Execute and support demand generation programs within HubSpot/Pardot
• Provide backend support for digital tools and systems (tracking, tagging, CRM integrations, etc.)
• Collaborate with marketing, content, and sales teams to implement digital strategies and ensure brand and message consistency.
• Analytics & Optimization
• Monitor and analyze performance using Google Analytics and related platforms
• Maintain a structured optimization testing cadence to continually drive improvements to conversion rates.
• SEO
• Support on-page SEO initiatives, including metadata updates, internal linking, and structured data enhancements.
• Monitor organic search performance and execute improvements based on keyword trends and SEO audits.
• Stay current on LLM best practices, SEO, and digital marketing trends
  
  

Qualifications

• 4-5years of experience in digital marketing, website management, or related fields
• Proficiency in WordPress, Elementor (or comparable theme), Salesforce, Pardot, and HubSpot
• Hands-on experience with Google Analytics, SEO tools, and digital performance tracking
• Understanding of SEO/SEM principles and LLM (large language model) content best practices
• Strong attention to detail with an eye for clean design and user experience
• Excellent communication and collaboration skills
• Comfortable learning new tools and adapting to evolving digital trends
• Solid understanding of HTML/CSS (JavaScript knowledge is a plus).
• Understanding of how websites are hosted and served, including concepts like domains, DNS, SSL, caching, redirects, and CDN performance.
  
  

Nice-to-Haves

• Background in SaaS, B2B, or B2G technology environments.
• Familiarity with digital advertising platforms, including 6sense, Google Ads, etc.
• Knowledge of accessibility standards and ADA compliance for digital content.
  
  

Location & Travel

This position will be hybrid with 3 days/week in our Oakville Office.

What It's Like to Work at Euna Solutions

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of the perks that Euna employees enjoy:

Competitive wages

We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.

️ Wellness days

What’s better than a long weekend? An extra-long weekend!Euna Employees enjoy 2 extra days off in the summer to extend long weekends! Extra days to decompress and spend time doing the things you love.

Community Engagement Committee

At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.

Flexible work

We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it’s a fit for you and the specific role you’re interested in.

Benefits

Ask us for a copy of our health and dental benefits!

Culture committee

Celebrate at every occasion with the culture team! They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit www.eunasolutions.com.

Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

For any inquiries or requests regarding accessibility at Euna Solutions, please [e-mail] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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