Digital Marketing Specialist

eMonster Solutions; Richmond; On-site; CAD 55,000 - 75,000; Full time

Job summary

eMonster Solutions, a fast-growing Canadian technology and digital marketing firm in Richmond, seeks a Digital Marketing Specialist to drive performance across SEO, paid media, social, and analytics.

You will conduct keyword research, manage campaigns in Google Ads, analyze data in Google Analytics, and optimize local search through Google Business Profile.

Collaborate with teams using Confluence and Jira, stay ahead of SEO trends, and report findings with clear recommendations.

Qualifications

• Hands-on experience across key digital marketing channels: SEO, paid advertising, social media, and analytics.
• Ability to manage campaigns and optimize for performance.
• Experience with SEO platforms such as Semrush or Moz.

Responsibilities

• Perform in-depth keyword research to uncover valuable search opportunities.
• Work closely with cross-functional teams using tools such as Confluence and Jira.
• Execute on-page and off-page SEO initiatives to improve organic visibility and rankings.
• Use tools such as Semrush, Moz, and other analytics platforms to evaluate competitors and track performance.
• Analyze website performance in Google Analytics and translate findings into clear optimization actions.
• Plan, run, and optimize Google Ads campaigns to improve reach, efficiency, and conversions.
• Troubleshoot technical SEO and indexing issues using Google Search Console.
• Improve local search performance through Google Business Profile optimization and localized content.
• Stay current on SEO trends and algorithm changes to keep strategies effective.
• Support broader marketing efforts through social channels, including Instagram and RedNotes.

Skills

SEO

Google Analytics

Google Ads

Google Search Console

Google Business Profile

Social media marketing

Email marketing

Campaign execution

Communication skills

Independent working

Tools

Semrush

Moz

Confluence

Jira

Job description

eMonster Solutions is a fast-growing Canadian technology and digital marketing company, recognized by Forbes as one of Canada’s Best Startup Employers, ranking #34 in 2024. We partner with businesses across Canada to deliver end-to-end digital solutions, including custom software and ERP systems, website development, SEO, paid media, and creative marketing.

Role Overview

We are seeking a proactive and detail-oriented Digital Marketing Specialist to join our digital marketing team. This position is ideal for a candidate with hands-on experience across key digital marketing channels, including SEO, paid advertising, social media, and performance analytics, with the ability to manage campaigns and drive ongoing optimization.

What You Will Do

• Perform in-depth keyword research to uncover valuable search opportunities.
• Work closely with cross-functional teams using tools such as Confluence and Jira.
• Execute on-page and off-page SEO initiatives to improve organic visibility and rankings.
• Use tools such as Semrush, Moz, and other analytics platforms to evaluate competitors and track performance.
• Analyze website performance in Google Analytics and translate findings into clear optimization actions.
• Plan, run, and optimize Google Ads campaigns to improve reach, efficiency, and conversions.
• Troubleshoot technical SEO and indexing issues using Google Search Console.
• Improve local search performance through Google Business Profile optimization and localized content.
• Stay current on SEO trends and algorithm changes to keep strategies effective.
• Support broader marketing efforts through social channels, including Instagram and RedNotes.

What We Are Looking For

• Practical experience with Google Analytics, Google Search Console, Google Ads, and Google Business Profile.
• Working knowledge of social media marketing, especially Instagram and RedNotes.
• Familiarity with email marketing and campaign execution.
• Experience with SEO platforms such as Semrush, Moz, or comparable tools.
• Strong communication skills with the ability to clearly articulate recommendations.
• Highly organized, self-motivated, and capable of working independently while contributing to a collaborative team.