Digital Marketing Specialist

Steve Madden Canada; Pointe-Claire; On-site; CAD 55,000 - 90,000; Full time

Job summary

Steve Madden Canada seeks a Digital Marketing Specialist to enhance eCommerce performance. In this dynamic role, you will drive impactful digital campaigns and collaborate with key teams to align on strategy and goals. Ideal candidates will combine agency collaboration experience with analytical prowess to optimize paid media efforts.

Qualifications

• 4-6 years of experience in digital marketing with a focus on paid media.
• Hands-on experience with major digital advertising platforms.
• Strong analytical skills to turn data into actionable insights.

Responsibilities

• Execute and manage digital campaigns across multiple platforms.
• Collaborate with teams for cohesive campaign launches.
• Optimize paid media and track performance metrics.

Skills

Digital marketing

Paid media

Analytical mindset

Tools

GA4

Shopify analytics

Looker Studio

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Steve Madden Canada is on the hunt for a Digital Marketing Specialist to elevate our eCommerce game and ignite growth across all major paid platforms. In this fast-paced role, you'll be the engine behind our online success — creating high-performing campaigns, turning insights into action, and helping shape the future of our digital presence.

If you’re a data-driven thinker who loves testing new ideas, analyzing results, and making bold moves, this could be your perfect fit.

Key Responsibilities:

• Work closely with our agency partners to execute next-level digital campaigns.
• Collaborate with the Director of eCommerce to align on strategy, creative direction, and performance targets.
• Manage and optimize paid media across Meta, Google Ads, YouTube, TikTok, and emerging platforms.
• Track performance with GA4, Shopify analytics, Looker Studio, and other reporting tools — and turn insights into action.
• Develop and lead A/B testing strategies across creative, audiences, landing pages, and offers.
• Provide regular reporting and actionable insights to drive ROAS, lower CAC, and boost LTV.
• Partner with the internal Product, Brand, and Creative teams to launch cohesive, high-impact campaigns.
• Stay ahead of platform updates, digital trends, privacy shifts, and the competitive landscape to keep us ahead of the curve.
• Contribute ideas to promotional calendars, product launches, and online merchandising moments.

Qualifications:

• 4–6 years experience in digital marketing, with a strong focus on paid media and performance campaigns.
• Deep hands-on experience with Meta Ads Manager, Google Ads, YouTube, TikTok Ads, and affiliate/retargeting platforms.
• Advanced skills in GA4, Shopify analytics, Looker Studio, and Excel (or similar tools).
• A strong track record of collaborating with agency partners to hit (and exceed!) performance goals.
• Analytical mindset with the ability to turn data into clear, strategic next steps.
• Experience working in the fashion, lifestyle, or direct-to-consumer retail space is a major plus.
• Highly organized, collaborative, and ready to move fast in a trend-driven environment.

If you’re ready to make to make an impact, push boundaries, and grow your digital career with one of the most iconic names in fashion, we want to hear from you!