Digital Marketing Specialist

Copperfin Credit Union; Ontario; On-site; CAD 65,000 - 85,000; Full time

Job summary

Copperfin Credit Union is seeking a Digital Marketing Specialist to develop data-informed digital marketing strategies that drive member acquisition and retention. The role involves managing campaigns across platforms like Google Ads and social media, while ensuring compliance with regulations. Candidates should have a marketing degree and a strong track record in digital marketing.

Benefits

Employee Win / Win Program to support local charities

Staff rates on a variety of products & services

Pension plan

Qualifications

• Minimum of 3 years of relevant experience.
• Proficient in digital marketing tools and software.
• Belief in design as a strategic differentiator.

Responsibilities

• Develop, implement, and optimize digital marketing campaigns.
• Create and manage multi-channel campaigns across platforms.
• Maintain and update the credit union's website and landing pages.

Skills

Digital Marketing

Data Analysis

Content Creation

Education

Post-secondary degree or diploma in business marketing

Tools

Microsoft Office 365

Adobe Creative Cloud Suite

Job description

Northern Credit Union is a full-service, locally operated financial institution offering personal and commercial banking services along with financial planning expertise to members across our footprint. Northern is committed to making a difference in members lives by providing them tools to achieve their financial goals. As a key player in the financial services marketplace of Northern Ontario, we are excited to announce that we are currently seeking a Digital Marketing Specialist .

The Digital Marketing Specialist is responsible to develop, implement, and optimize digital marketing campaigns that promote Northern's financial products and services, enhance member engagement, and strengthen our brand across digital channels. This is a key role in driving growth, member acquisition, and retention through data-informed strategies.

The Digital Marketing Specialist will plan, create and manage multi-channel campaigns across platforms including Google Ads, Facebook / Instagram, LinkedIn, and programmatic. The successful candidate will maintain and update the credit union’s website and landing pages, ensuring strong performance through regular updates and analytics monitoring. They will design and deploy engaging email campaigns—including newsletters, promotions and onboarding flows—to enhance member engagement and retention. As the voice of our brand on social media, the Digital Marketing Specialist creates content calendars, develops posts, and manages member interactions in a compliant and consistent tone. The ideal candidate will be adept at tracking key performance metrics, providing actionable insights, and continuously refining campaign effectiveness. Collaboration is key—the Digital Marketing Specialist works cross-functionally with internal teams and ensures all marketing activities meet regulatory and privacy standards. Experience managing vendors, agencies, and digital tools is a plus.

Preferred candidates will possess the following qualifications :

• Post-secondary degree or diploma in business marketing, or a related field.
• Minimum of 3 years of relevant experience.
• Proficient with various software systems / programs such as Microsoft Office 365, and the Adobe Creative Cloud Suite, including but not limited to Photoshop, Illustrator, Acrobat, etc.
• The belief that design is the strategic differentiator that drives business success.
• Employee Win / Win Program to support local charities
• Staff rates on a variety of products & services
• Pension plan

Deadline for Applications : June 20, 2025

We thank all applicants - however only those selected for an interview will be contacted.

Northern Credit Union is an equal opportunity employer and committed to providing an accessible recruitment process for all candidates. We welcome and encourage applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process. If you require accommodations at any stage of the application or interview process, please contact the Human Resources Department .

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