Demand Generation Marketing Manager

Isarta; Kitchener; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive Health benefits

RRSP/401K matching

Flexible vacation (Mio-Days)

Remote work allowance

Job summary

Miovision seeks a Demand Generation Marketing Manager to lead strategic, creative marketing initiatives that grow brand awareness, customer acquisition, and revenue. You will coordinate cross-functional teams across Marketing, Sales, Product, and Leadership to deliver integrated campaigns that elevate Miovision’s market position.

The role emphasizes AI-driven insights, content strategy, and ABM capabilities, with a flexible, Canada-wide work model including the HQ in Kitchener and remote options.

Qualifications

• Progressive experience in branding and product management.
• Proven success designing and managing end-to-end B2B/B2G campaigns.
• Strong understanding of digital marketing execution (SEO, SEM, email, social).
• Hands-on experience with AI tools for market research, content drafting, and data analysis.
• Ability to translate complex tech concepts into clear narratives for varied audiences.
• Proficiency with core marketing infrastructure and analytics platforms.
• Ability to bridge Product, Sales, and Marketing functions.
• Experience with using data to improve campaign performance.
• ABM strategy and execution experience is a plus.

Responsibilities

• Plan and manage multi-channel marketing campaigns across digital, email, social, content, events, and traditional channels.
• Develop strategies to improve funnel conversion from awareness to lead handoff to Sales.
• Track and report on MQLs, SQLs, and overall pipeline growth.
• Create compelling stories and messaging that communicate the value of Miovision solutions.
• Ensure consistent brand messaging and visual identity across channels.
• Measure KPIs, analyze campaigns, and optimize spend for profitability.

Skills

Brand management

Product management

Campaign management

Digital marketing

AI fluency

Strategic communication

Marketing tech

Collaboration

Funnel optimization

ABM

Tools

CRM systems

Marketing automation

Analytics tools

Job description

About Miovision:

At Miovision, we're unlocking transportation networks that move you. Our vision and mission is to enable smart, fast, safe communities that simply flow, as we drive the Intelligent Mobility Revolution. Backed by the world's most advanced traffic AI, Miovision's innovations in traffic signal planning and operations are making it possible for cities to improve the transportation experience for drivers, cyclists and pedestrians.

Our values drive us. They're at the core of everything we do. If they align with yours, proceed through the GREEN light!

All in to win: We're driven by a winning mindset, approaching every challenge with intensity, clarity, and speed.

One Miovision: We succeed as one team, uniting diverse talents, building on trust, and putting our shared mission before ego.

Be better every day: We're committed to continuous growth, staying curious, building mastery, and embracing challenges as learning opportunities.

Make it happen: We are proactive and results-driven, taking ownership, acting with urgency, and focusing on solutions that deliver real impact.

Earn the customer: We are deeply customer-centric, focused on earning our customers' partnership every day by delivering exceptional experiences that drive their success.

Position Summary

As a Demand Generation Marketing Manager, your primary goal is to act as a strategic, creative, and results-oriented leader who drives the planning, execution, and optimization of high-impact marketing initiatives. You will support company goals by accelerating brand awareness, customer acquisition, and revenue growth while steering clear of competitive gridlock. In this role, you'll direct cross-functional traffic across Marketing, Sales, Product, and leadership teams to merge distinct efforts into seamless, integrated campaigns. Ultimately, you will play a pivotal role in shaping marketing strategies that promote core solutions, elevate customer engagement, and establish a highly differentiated market position.

Location

This role is open to candidates based in Canada, with a preference for those located in Southern Ontario. Our flexible work model allows employees to work from our HQ in Kitchener, or remotely from their home office.

Objectives and Responsibilities

• Plan and manage multi-channel marketing campaigns across digital, email, social media, content, events, trade shows, and traditional channels to reach and engage the target audience.
• Develop strategies to improve conversion rates at each stage of the funnel, from awareness and consideration to lead capture and handoff to Sales.
• Track and report on key performance metrics, including MQLs, SQLs, and overall pipeline growth.
• Create compelling stories, establishing messaging and content that effectively communicates the value of company solutions to the target audience.
• Ensure consistent brand messaging and visual identity across all marketing communications and touchpoints.
• Measure and monitor key performance indicators (KPIs), analyze campaign data, and optimize marketing spend to maximize profitability and overall effectiveness.

The Ideal Profile

• Experience: Progressive experience in relevant marketing roles, specifically including brand management and product management.
• Campaign Management: Proven success designing and managing end-to-end B2B or B2G marketing campaigns that directly impact lead generation quality, client acquisition velocity, brand consistency, budget profitability, and overall revenue pipeline growth.
• Digital Marketing Domain Depth: Strong understanding of digital marketing execution, including content marketing, SEO, SEM, email marketing, and social media.
• AI Fluency: Hands-on experience utilizing advanced AI tools for market research, content drafting, asset optimization, and data analysis.
• Strategic and Creative Communication: Advanced ability to translate complex technical concepts into clear, compelling narratives tailored to different target audiences.
• Platform and Tool Proficiency: High technical proficiency in core marketing infrastructure, such as CRM systems, marketing automation platforms, and analytics tools.
• Collaboration: Ability to build strong bridges between Product, Sales, and Marketing, valuing collective wins over individual airtime.
• Funnel and Data Optimization: Demonstrated ability to analyze campaign metrics, use data to tell actionable story lines, and improve campaign performance.
• Account-Based Marketing: Experience with ABM strategy, target account expansion, and campaign execution is a plus.

Your Rewards & Well-being

We invest in our team with benefits designed for modern life and true work-life balance.

• Comprehensive Coverage: Your well-being is covered from day one with comprehensive health benefits, 24/7 virtual healthcare access, and dedicated wellness programs.
• Financial Future: Build for tomorrow with our RRSP/401K Matching Plan and share in the company's success through our Variable Incentive Plan.
• Time to Recharge: Truly unplug with our unique Mio-Days and flexible vacation policy.
• Work & Life Support: We support you with flexible work options, an internet subsidy, a remote work allowance, and enhanced leave for new parents.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs.

Miovision may use artificial intelligence (AI) to assist in the hiring process for tasks such as helping to identify qualified candidates, taking meeting notes, creating summaries, and streamlining administrative work. These tools are one of several factors considered in the hiring process and do not replace human judgement. We do not use AI to make any final hiring or interview decisions.