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Digital Marketing Officer

Richmond and Hillcroft Adult Community College

Richmond

On-site

CAD 30,000 - 35,000

Full time

15 days ago

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Job summary

A community-focused educational institution seeks a Digital Marketing Officer to elevate its online presence and promote learner engagement. You will be responsible for developing innovative campaigns using various channels and analytical tools to enhance enrollment and storytelling. Our ideal candidate possesses strong digital marketing expertise and a passion for impacting the community.

Benefits

Pensions
UniDays
Teacher Perks
Carparking
Counselling
Cycle Scheme
Costco
Season Ticket Loans
Eye Care Vouchers
Discounted Gym Membership

Qualifications

  • Experience in managing digital campaigns across paid and organic channels.
  • Strong technical skills in analytics tools like GA4.
  • Able to create engaging content that aligns with brand values.

Responsibilities

  • Plan and execute multi-channel digital campaigns to boost student enrollment.
  • Manage paid social and Google Ads, and optimize website content.
  • Analyze campaign performance to reach new audiences.

Skills

SEO
Website Management
Google Analytics
Campaign Management
Content Creation

Tools

Mailchimp
Canva
Adobe Creative Suite

Job description

Department: Marketing Salary: £30,525 to £34,816 (depending on experience) Grade: 2 Post Type: Full Time Contract Type: Permanent Working Hours: 36 hours per week Closing Date: 11:59pm on Friday 13 June 2025 Interview Date: To be confirmed Reference: RHACC004-25-R2

About The Role

We’re looking for a creative and results-driven Digital Marketing Officer to join our ambitious marketing team at RHACC. In this role, you’ll plan and execute multi-channel digital campaigns that promote our courses and events, boost student enrolment, and enhance the College’s online presence. From managing paid social and Google Ads to optimising website content and analysing campaign performance, you’ll be at the forefront of digital strategy—helping us reach new audiences and tell compelling stories about the impact of adult learning.

About You

You’re an experienced digital marketer who’s confident managing campaigns across paid and organic channels, with strong technical skills in SEO, website management, and analytics tools like GA4. You know your way around platforms like Mailchimp, Canva, and Adobe Creative Suite, and you’re comfortable creating engaging content that aligns with brand values. Whether you’re scheduling social media posts or using A/B testing to boost email performance, you're data-informed, detail-oriented, and driven to make a difference. If you want to apply your skills in a purposeful, community-focused environment, this is the role for you.

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About RHACC

RHACC is one of nine dedicated adult and community colleges in the UK, placing us in a unique segment of the education sector. RHACC was established in 2017 but has roots dating back to 1895, with an emphasis on providing our expertise in learning for wellbeing, skills for life and career development to disadvantaged women, people who have a disability and adults in need of improved wellbeing and career development.

Benefits

This is an exciting opportunity where continued development opportunities are always available. We also offer a large number of benefits such as:

  • Pensions
  • UniDays
  • Teacher Perks
  • Carparking
  • Counselling
  • Cycle Scheme
  • Costco
  • Education
  • Season Ticket Loans
  • Eye Care Vouchers
  • Discounted Software
  • Discounted Room Hire
  • Discounted Gym Membership

Our Commitment Toward Equality and Diversity

We are strongly committed to ensure a diverse workforce from all backgrounds, culture, and protected characteristics. We believe that this is what helps our entrepreneurial and innovative approach that creates an inclusive College that generates great service and pride in what we do.

We would encourage applicants to apply for the position that they have suitable skills for, and we actively encourage applications from underrepresented groups. As a Disability Confident Employer, we offer a guaranteed interview for those applicants that meet the minimal requirements of the vacancy.

Safer Recruitment Commitment

Required

As an education provider, we are committed to our statutory and moral duties in safeguarding our learners. This commitment extends to all applications to work with us, including those that supply to us. All individuals will be required to successfully complete the safer recruitment checks which includes:

  • Enhanced DBS Checks, including barred lists where appropriate
  • Overseas checks for candidates who have lived abroad in the relevant time period
  • Obtaining two professional references (one has to be most recent employer)
  • Confirmation of qualifications where requested
  • Health Check

As part of our recruitment process shortlisted candidates may be subject to online and social media check.

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