Digital Marketing Manager & Content Creator

PlantBest; Ontario; On-site; CAD 80,000 - 90,000; Full time

Job summary

PlantBest, on a mission to drive sustainability and innovation, is seeking a Digital Marketing Manager & Content Creator to enhance their brand presence and customer engagement. This role demands a creative marketer adept in digital strategies and content creation, thriving in a fast-paced environment.

Qualifications

• Proficient in managing digital marketing channels.
• Experience in writing and editing content for diverse platforms.
• Ability to track and analyze campaign performance.

Responsibilities

• Manage digital marketing campaigns for brand growth and engagement.
• Create and publish content ensuring brand consistency.
• Track and analyze marketing budget and campaign performance.

Skills

Digital marketing

Content creation

Social media management

Email marketing

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Video editing software

Social media scheduling platforms

Performance analytics dashboards

Job description

Direct message the job poster from PlantBest

Chief Operating Officer & SVP, Marketing at PlantBest | Passionate about driving growth, innovation, and sustainability to create a greener future…

We are seeking a passionate and hands-on Digital Marketing Manager & Content Creator to drive brand growth, digital presence, and customer engagement across our expanding product portfolio. Reporting directly to the COO & SVP Marketing, this role is both strategic and tactical - ideal for a well rounded marketer who thrives in a fast-paced, entrepreneurial environment and is ready to make a meaningful impact.

At PlantBest, our purpose is "Better for your garden. Better for our planet." We are on a mission to create innovative and sustainable products that fight climate change and deliver better results for growers and gardeners, everywhere! If you're passionate about sustainability, innovation, and creating meaningful impact, we’d love to hear from you.

Key Responsibilities

• Plan, create, and manage digital marketing campaigns to drive brand awareness, engagement, and conversion across platforms such as social media, email, websites, and digital advertising
• Write, design, edit, and publish content for blogs, newsletters, product pages, social posts, and ads, ensuring brand voice and visual consistency
• Own the influencer marketing program, from identifying and onboarding partners to managing content delivery and performance tracking
• Develop sales support materials including pitch decks, sell sheets, and product one-pagers
• Coordinate trade shows and customer events, including booth design, promotional materials, and on-site engagement
• Track and analyze campaign performance, using data insights to optimize content and campaign strategies
• Manage and report on the marketing budget, ensuring efficiency and alignment with business goals

Core Values

• One team, one mission, one purpose
• Integrity in what we do and say
• Lead with innovation, driven by continuous improvement & trusted superior quality
• Customer-centric attitude and behavior, every step of the way

Core Competencies

• Strategic thinker with a hands-on, roll-up-your-sleeves approach to content creation and digital execution
• Deep experience managing digital marketing channels, including social media, email, websites, and paid media
• Creative and design-savvy, with a strong grasp of visual aesthetics, brand voice, and content trends
• Skilled at writing and editing clear, compelling content for a variety of platforms and audiences
• Proven success in developing and managing influencer partnerships to increase reach and engagement
• Strong cross-functional communicator with the ability to collaborate across internal teams, partners, and external stakeholders
• Highly organized, deadline-driven, and capable of managing multiple projects simultaneously
• Proficient in tools like Canva, video editing software, social media scheduling platforms, and performance analytics dashboards

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Horticulture

Referrals increase your chances of interviewing at PlantBest by 2x

Sign in to set job alerts for “Digital Marketing Manager” roles.

Director, Communications and Marketing, Private Equity

Toronto, Ontario, Canada CA$148,000.00-CA$182,000.00 2 weeks ago

Toronto, Ontario, Canada $130,000.00-$160,000.00 3 weeks ago

Canada CA$80,000.00-CA$90,000.00 1 week ago

Manager, Digital Marketing (Home Equity Financing)

Greater Toronto Area, Canada CA$80,000.00-CA$90,000.00 2 weeks ago

Richmond Hill, Ontario, Canada 4 days ago

Director of Marketing - Telecoms SaaS and Global Connectivity Platform

Senior Marketing Director (Remote - Flexible Schedule)

Scarborough, Ontario, Canada CA$100,000.00-CA$150,000.00 1 week ago

Technical Marketing Manager - Customer Identity (CIAM)

Director, Digital Marketing & E-commerce

Director, Strategic Initiatives (Marketing & Brands)

Marketing Assistant Director - GPS and TMT Sectors

Director, Strategic Initiatives (Marketing & Brands)

Director of Marketing and Communications

Director, Strategic Initiatives (Marketing & Brands)

Greater Toronto Area, Canada $148,000.00-$182,000.00 5 days ago

Managing Director, Digital Marketing, Personalization and Technology

Director, Marketing (AGF Capital Partners)

Associate Director, Marketing & Communications - 24 Month Contract

Associate Director/Director, Performance Marketing

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.