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YAOYAO Group was founded in 2021 and focusing on home appliance market of South East Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top HA brand of Shopee, Lazada and TikTok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly serve more than 10M local consumers.
Job Responsibilities
- Responsible for the target completion and execution plan implementation of the TT live-streaming business, effectively driving the growth of the live-streaming business in line with the group's expectations.
- Influencer Business Development (BD) Relationship Management: Responsible for influencer business coordination,including initial contact, negotiation, pricing, scheduling, and ensuring long-term cooperation with influencers.
- Live-Streaming Mechanism Planning: Compare internal mechanisms with those of other brands, track and evaluate influencer performance, and optimize mechanisms in a timely manner, with ongoing effectiveness analysis.
- Live-Streaming Information Management: Regularly update influencer data and manage different live-streaming resources, including creating and monitoring MOU contracts and tracking contract fulfillment.
- Broadcaster Training: Responsible for training all company broadcasters, including skill training, new product training, live-streaming script creation and updates, and regular script revisions.
- Collaborative Management with Internal Operations Team: Responsible for creating and managing the schedules of broadcasters and floor managers for all live-streaming rooms, handling contract management, and coordinating daily shift adjustments to ensure smooth operations.
- Live-Streaming Effectiveness Management: Track the progress of live streaming duration targets, make timely adjustments to ensure target achievement, and analyze the effectiveness of different time slots to assist in optimizing live-streaming operations.
- Advertising Placement and Effectiveness Control: Responsible for developing full-channel advertising strategies, including budget control, effectiveness monitoring, and analysis, to achieve the company's set advertising goals.
Job Requirement
- Bachelor's degree or Higher, major in Marketing or Business Management
- E-commerce Background for more than half a year or experiences related to KOL.
- English skills for work, with at least half a year of experience, applicants with overseas work experience is preferred.
- Have KOL or related operation experiences, understand KOL selection criteria, understand how to make a variety of video to make them viral.
- Able to understand various of data, able to identify problems, combine with actual operation process to improve and solve problems.
- Familiar with information, understand about Livestreaming and KOL collaboration.
- Have good logical thinking, clear expression and good communication, innovative consciousness and product-oriented thinking, strong data analysis ability, good analytical judgment ability, good at integrating and coordinating all aspects of work, can work under pressure, responsible and self-motivated.
Values
YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder". Our core values drive everything we do - "1) Result Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Strive for Excellence". We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-timeIndustries
Retail
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