Digital Marketing Manager

Skyline Recruitment Ltd; Surrey; On-site; CAD 80,000 - 100,000; Full time

Job summary

Confidential Client in Surrey, BC is seeking a Digital Marketing Manager to own digital marketing initiatives across multiple residential communities, collaborating with sales, design and senior leadership.

This hands-on role combines creative and analytical work, managing campaigns end-to-end, leveraging AI to enhance content, automation and performance, with a base salary in the 80k-90k CAD range plus up to 10k bonus.

Qualifications

• Strong background in digital marketing across multiple channels.
• Experience with SEO/SEM, PPC, paid social and email campaigns.
• Familiarity with Google Analytics and campaign performance metrics.
• Understanding of conversion funnels, A/B testing and CRO.
• Experience in real estate or related property sectors is a plus.
• Experience using AI tools or curiosity about AI in marketing is valued.

Responsibilities

• Develop and execute digital marketing strategies across SEO, PPC, paid social, email and other channels.
• Manage campaigns from concept through execution, optimization and reporting.
• Create and manage content across websites, landing pages, social media and campaigns.
• Monitor performance and use data to improve leads, conversions and ROI.
• Manage Google Analytics, tracking tools, dashboards and reporting.
• Improve website performance, SEO rankings and user experience.
• Implement A/B testing, CRO and funnel tracking.
• Oversee paid media campaigns and marketing automation tools.
• Collaborate with sales, design and leadership to support objectives.
• Explore and implement AI tools to enhance processes and content.

Skills

Digital marketing

SEO

PPC

Paid social

Email marketing

Analytics

A/B testing

Conversion optimisation

Marketing automation

AI in marketing

Tools

Google Analytics

Tracking tools

Campaign dashboards

Marketing automation

AI tools

Job description

Location: Surrey, BC | Office-Based

Employment Type: Full-Time, Permanent

Company: Confidential Client

Base Salary: $80,000 - $90,000 + Bonus up to $10,000

About the Opportunity

Skyline Recruitment is representing an established, award-winning real estate developer in Surrey that is continuing to grow its residential development portfolio.

They are looking to add a Digital Marketing Manager who can take ownership of digital marketing initiatives across multiple residential communities, working closely with sales, design and senior leadership.

This is a hands-on position suited to someone who understands both the creative and analytical sides of digital marketing and can manage campaigns from initial strategy through to execution, reporting and optimisation.

The company is also implementing AI across the wider business, so they are particularly interested in someone who is either already experienced using AI within marketing or is genuinely curious about how AI can improve content creation, campaign performance, automation and overall efficiency.

What You’ll Be Responsible For

• Developing and executing digital marketing strategies across SEO, PPC, paid social, email and other digital channels.
• Managing digital campaigns from initial concept through execution, optimisation and reporting.
• Creating and managing content across websites, landing pages, social media and digital campaigns.
• Monitoring campaign performance and using data to improve lead generation, conversions and ROI.
• Managing Google Analytics, tracking tools, campaign dashboards and performance reporting.
• Improving website performance, SEO rankings and overall user experience.
• Implementing A/B testing, conversion rate optimisation and funnel tracking strategies.
• Managing paid media campaigns and marketing automation platforms.
• Working closely with sales, design and leadership teams to ensure marketing activity supports project and business objectives.
• Exploring and implementing AI tools that can improve marketing processes, productivity, content creation and campaign performance.
• Staying current with developments in digital marketing, AI, automation and emerging marketing technology.

What We’re Looking For

• Approximately 3 - 7 years of experience within digital marketing.
• Strong experience across SEO/SEM, PPC, paid social, email marketing and digital campaigns.
• Experience with Google Analytics, tracking platforms and campaign performance metrics.
• A good understanding of conversion optimisation, digital funnels and A/B testing.
• Experience within real estate, residential development or a related property environment would be highly advantageous.
• Experience using AI tools or Large Language Models within marketing would be an asset.
• Equally, someone who is highly AI-curious and keen to experiment with new tools and technology will be considered.
• Strong analytical skills with the ability to interpret data and make informed marketing decisions.
• Highly organised with the ability to manage multiple campaigns and project deadlines.
• Strong communication skills and the ability to work collaboratively across different departments.

Why This Opportunity

• Join an established and growing real estate developer.
• Work across multiple residential communities and marketing campaigns.
• Play a role in how AI is implemented across the company’s marketing function.
• Opportunity to introduce new ideas, technologies and ways of working.
• Strong long-term career potential within a growing organisation.
• Base salary of $80,000 - $90,000 plus bonus of up to $10,000.