Digital Marketing Manager

Swim Recruiting; Vancouver; Hybrid; CAD 90,000 - 100,000; Full time

Benefits offered by this job

Health, dental & vision benefits

RRSP match

Generous paid time off

Job summary

Swim Recruiting is helping a technology company in Greater Vancouver find a Manager, Digital Marketing to lead demand generation for a global B2B audience. The role centers on paid media strategy, email campaigns, and multi-channel marketing, with strong analytics and KPI reporting.

You will collaborate with sales, product and IT, manage marketing automation tools, and mentor team members. This is a hybrid role with four days in the office.

Qualifications

• 5+ years of digital marketing and demand generation experience in a B2B context.
• Proven lead generation and paid media leadership across Google and LinkedIn.
• Experience in the technology sector is preferred.
• Experience marketing to Canadian and global audiences.
• Relevant post-secondary education or marketing certifications.
• Systems-savvy with ability to optimize marketing tools and processes.

Responsibilities

• Own paid media strategy and outbound marketing initiatives.
• Lead email campaigns, nurture programs, and multi-channel marketing.
• Drive marketing analytics and KPI reporting across campaigns.
• Collaborate with sales, product, IT and external agencies.

Skills

Paid media

Lead nurturing

Multi-channel campaigns

Marketing analytics

KPI reporting

B2B demand generation

Google Ads

LinkedIn Ads

Adobe Marketo

MailChimp

HubSpot

GA4

Zoho

Salesforce

Tools

Adobe Marketo

MailChimp

HubSpot

Google Ads

GA4

Zoho

Salesforce

Job description

Interesting and well-rounded senior-level marketing role with a focus on paid media strategy and outbound marketing to a technical B2B audience. Working with a large, complex, global, and privately-held company.

Who- the Company:

Our client is a highly successful and innovative technology company with exciting projects on the go. This company has a fun-loving yet hard-working corporate culture with friendly and down-to-earth employees. If you have at least 5 years of relevant digital marketing and demand generation experience and you’re looking for an exciting global company to work for, this could be the place for you!

What- the Role:

On behalf of our client, Swim Recruiting is seeking a new Manager, Digital Marketing who will play a key role in demand generation from a large, geographically dispersed corporate audience.

• Paid media strategy
• Email campaigns, including lead nurturing and initiatives
• Multi-channel marketing campaigns
• Marketing analytics & marketing KPI reporting

Underpinning these key responsibilities is excellent project management and a process improvement mindset, with the ability to leverage systems and tools to continuously refine the company’s marketing.

This role involves collaboration and teamwork with various internal departments (sales, product, IT, etc.), as well as plenty of communication and interaction with external agencies, vendors, service providers, etc.

SWIM will provide interested & qualified candidates with a more detailed job description.

Who- the Candidate:

We are looking for an individual with at least 5 years and preferably 7 to 10 years of relevant work experience in digital marketing.

• Must have experience with B2B demand generation
• Must have proven experience leading paid media strategies, for a variety of channels including Google and LinkedIn.
• Experience working in the technology sector is preferred but not required for a quick and capable learner.
• Global Scope:
  • Must have experience marketing to diverse corporate audiences across Canada.
  • Experience marketing to a global audience is preferred, but not required.
• Foundational experience in a marketing agency is beneficial, as this role involves a great deal of project management similar to juggling marketing campaigns for various client accounts
• Education: Relevant post-secondary education and certifications in marketing is highly preferred
• Qualified candidates will be systems savvy, with the ability to optimize system use. Ideally candidates will have…
  • experience with Adobe Marketo marketing automation platform but if not, experience with similar tools such as MailChimp, HubSpot, etc.
  • experience with Google Ads as well as GA4.
  • experience using a CRM (ideally Zoho, but could be Salesforce, etc.)
• Our ideal candidate will exhibit the following soft skills and traits:
  • Highly organized. Great time management.
  • Excellent communication (verbal, written, non-verbal), with the ability and confidence to present marketing data and analytical findings to leaders in the business
  • Collaborative. Team Player.
  • Self-motivated and accountable for work output and results.
  • Growth mindset, with eagerness to learn and develop new marketing skills and knowledge over the years.
  • Mentoring, coaching, guiding, and leading by example.

How Much:

Salary range commensurate with marketing work experience, qualifications, and skills, likely in the range of $90,000 to $100,000. There may be flexibility on this for someone very qualified for the role, so please still reach out if your salary expectations are a bit above this. The company will also provide their new Manager, Digital Marketing with a solid overall compensation package, including a robust performance-based bonus, an RRSP match, a generous amount of paid time off, relevant professional development, and excellent health, dental, & vision benefits.

Where:

Based in Greater Vancouver. Hybrid of 4 days/week in office.